10 Best Data Providers for Technographic Targeting

September 25, 2020
Data Expert Lucy
Lucy Kelly Research Analyst at Datarade
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The value of the global information technology sector is set to hit $5.2 trillion in 2020.

The demand for technology and tech-based solutions is only growing. And it’s not individual consumers driving the tech market’s growth, but corporations and governments purchasing hardware, software and AI products at scale and in bulk.

The challenge faced by B2B marketers at tech companies is keeping track of the products currently in a prospect’s technology stack, and the additions they’ve recently made. The internal company records containing this information are often outdated, and sometimes not publicly available. And crawling the web to research intent signals demands time and resources.

How can B2B marketers know which accounts to pitch their tech products to - and when - in order to successfully close a deal?

Technographic targeting involves segmenting accounts based on companies’ current tech inventory. With technographic targeting, B2B marketing and sales teams can utilize their time effectively by approaching the hottest leads at the right time, with the right product.

We’ve compiled a list of the 10 best data providers for technographic targeting.

The 10 Best Data Providers for Technographic Targeting

Slintel is a technographic data provider which delivers solutions for advanced software commerce. The company allows B2B marketers to understand exactly which customer prospects to target based on 100 billion internal and external technographic data points, including intent signals for over 17 million companies.

180byTwo’s product Xplorer is a leading technographic database of B2B professionals. Xplorer gives marketers valuable sales intelligence about a prospect’s technology stack, down to the amount of laptops and tablets the target company owns for timely and effective technographic targeting.

Leadiro B2B data provider offering technographic information that’s used by Fortune 500 companies and startups alike. Leadiro’s technographic and technology stack databases cover 6500 different tech solutions including antivirus software, email marketing, and CRM, so B2B marketers can target the companies with gaps in their inventories.

Krill Technologies provides technographic and technology stack data covering over 2 million business accounts. The company crawls job postings and technology comparison sites to fetch data and updates. Krill Technologies’ data is suitable for B2B marketers targeting small businesses, medium-sized businesses and enterprises.

Wappalyzer’s Lookup API provides instant access to website technology stack information. The company provides 6 months of historical; coverage, allowing B2B marketers more scope to identify opportunities where they can target and sell their software and martech solutions.

HG Insights is a global leader in technology intelligence. The company processes billions of unstructured data documents on a daily basis to provide technographic installation information, IT spend, and contract intelligence. B2B marketers can tailor their targeting strategies based on these unique analytics.

Datanyze is a technographic data provider. Datanyze monitors the web and mobile technology stacks of over 35 million companies, and segments accounts based on those which are ready to be targeted.

Everstring’s data offering spans over 100 million companies. Everstring gathers intent signals from firms, such as when they’re researching technological products and solutions. This allows B2B markets to target accounts exactly when demand and intent is at its highest.

Demand Matrix is a technographic data provider offering 5 years of technology adoption history for 13 million accounts. The company gathers its technographic intelligence based on billions of signals every month, so B2B marketers can target the hottest leads from a rich contacts dataset.

BuiltWith is a data provider offering a database covering over 45,000 web technologies and a quarter of a billion websites. BuiltWith offers an instant overview of a prospect’s ‘paid-for’ technologies for companies across the world, enabling global technographic targeting.