Top 10 Point-of-Sale (POS) Data Providers
80% of consumers say that they prefer paying with card than cash. And as new payment methods emerge - and as self-service checkouts become more popular - that number is only set to increase.
Retailers and investors monitor a store’s performance based on how much revenue they generate in sales. They need to know what consumers are buying, how much they’re willing to pay, and what method they’re using to pay.
But the answers to these questions vary hugely between different branches of the same business, making it difficult for retailers to create product orders, pricing decisions and payment options which work in each of their stores.
With all of these variables, how can retailers, investors and brands themselves keep track of product sales and market developments on a store and item level?
Data providers collect point-of-sales (POS) data directly from stores’ sales systems, and derive important insights that de-mystify consumer behavior and identify important market trends. These insights enable retailers to see which products are frequently purchased together, to compare price points between cities and countries, and to stay up to date with the latest payment methods, like Apple Pay and Affirm.
We’ve compiled a list of the Top 10 POS data providers on our platform - have a look!
The Top 10 Point-of-Sale (POS) Data Providers
Nielsen has provided analytics services for over 90 years and is an S&P 500 company. They gather sales data from over 900,000 stores spread over 100 countries. Their data services are aimed at brands and retailers selling CPGs (consumer packaged goods), who rely on POS data to keep up with competitors using data-driven manufacturing, marketing and pricing strategies.
As a data cooperative, i-Behavior’s POS data is gathered from merchants, retailers, financial services firms, insurers, catalogers, non-for-profits. They’re headquartered in the US, where they have POS data from over 190 million consumers, but also cover Canada, Brazil, France and the UK. i-Behavior’s POS data is based on transactions made at SKU (stock keeping unit) level, allowing retailers to monitor inventory and distribution with ease.
peekd primarily offer POS data for online purchases, and can provide data from over 500,000 ecommerce platforms. They offer global coverage, and cover over 60% of Germany’s ecommerce market. All of peekd’s POS data is first-party, and is collected from data partners, open sources, and external providers, offering a breadth of data points which retail investors use to spot potential opportunities for growth.
One of the first providers of big data, IRI Data Cloud offers POS data as well as loyalty card data from 350 million cards. Their POS datasets and products cover the US, and are used by brands and retailers to understand brand affinity and basket composition, and to audit in-store sales performance when new products and promotions are introduced.
The NPD Group offers POS data for over 290,000 doors, as well as ecommerce and mobile platforms. They offer global coverage, spanning Europe, the Americas and APAC. Buyers use data from The NPD Group for detailed analytics which are used to benchmark businesses based on their sales performance across multiple channels, for both online and brick-and-mortar stores.
Since 1997, SPINS has aimed to increase the availability of natural and healthy products and encourage sustainable production. Spanning the US and Canada, their POS data offers growth opportunities and product intelligence for retailers, producers and distributors in the natural products industry. It’s growing a sector worth $137 billion, so investors are paying increasing attention to POS data related to it.
suburbia is a provider with ING backing, so follows stringent compliance procedures. They offer POS and alternative data for most major European countries. Their product data offers high levels of granularity, so retailers can regulate inventory and price points precisely. It also shows them which products are frequently bought together, so they can make informed promotion decisions.
Snapbizz is the only provider with POS data specifically for kirana stores (small, family-owned stores), which is worth having, since there are 12 million kirana stores in India, and that they comprise an industry worth $650 billion. Snapbizz covers the whole of India, and their POS billing systems generate real-time sales reports and provide retailers with inventory and wholesale distributor information.
Nikkei Market Data are a financial media group which specializes in performance predictions and analytics. They are Japan-focussed, and use POS and consumer transaction data to deliver their product Earnings Estimates by NIKKEI Journalists to buyers interested in sales in Japanese retail stores to make sales performance predictions and investment decisions.
7Park Data offers a range of data types, and has over 500 million data points from countries across the world. They use AI and machine learning to prime raw POS data for analytics, and their data can be delivered via reports, an interactive dashboard, APIs and bulk batches. 7Park Data’s POS data allows retailers to instantly see a product’s category, manufacturer and parent company, allowing them to streamline inventory procedures.