Buy POI Visitation Data

Similar to POI data, POI visitation data tells you about mapped locations of importance. However, this data tells you specific details about the number of visitors over a given period. Datarade helps you find the best POI visitation datasets and providers. Learn more →
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Our Data Partners
8M smartphones
1 country covered
2 years of history data
Building verified store visits; using 8 million smartphones and 1.5 million proprietary Points of Interest across the UK. Understand where consumers are ...
14M per country/month on average
53 countries covered
1 years of history data
Popularity data can be used to improve location-based decisions. New store locations can be identified and competitors' POIs can be tracked. Furthermore, th...
Visitations Data
by Gravy Analytics
1B Visitations per month
100% deterministic data
1 country covered
Gravy’s Visitations DaaS delivers 100% deterministic, highly-contextualized visit data based on what consumers do in the real world. Visitations data is crea...
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Kochava Collective
Based in USA
The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative au...
Global Devices
Monthly Active Users
Apps worldwide
Based in USA
SafeGraph is a data company. That's it - that's all we do. We predict the past. We want to understand how humans interact with the physical world. We are a m...
POI in US and CAN
Brands in US and CAN
Fill Rates
Gravy Analytics
Based in USA
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-in...
deterministic data
150+ MM
opted-in mobile devices
2K+ brands
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The Ultimate Guide to POI Visitation Data 2021

Learn everything about POI Visitation Data. Understand data sources, popular use cases, and data quality.

What is POI Visitation Data?

Point of Interest (POI) visitation data is information all about the number of visitors to a POI. This could be anything from an everyday location, such as shops, parks, churches or tourists attractions, to more unique places, like monuments or specific natural landmarks. These datasets can also tell you more detailed visitor information, for example how many people came to visit over a specific period of time and how long they stayed for.

How is POI Visitation Data collected?

There are 2 main ways of collecting POI visitation data:
On-site data collection - visitation data can be collected on-site by measuring how many people pass through manually or recording numerical values, say the number of cars parked at the location. This method is fairly accurate and comprehensive because it comes from first-hand experience but it is also less efficient because it takes a long time to collect and process, and is often more costly.
Geolocation data - another source of POI visitation data is by using geolocation data. This can track how many people are in one area at a certain time by counting the signals received from devices in the area using beacons. It’s frequently updated and cheap to carry out once beacons are installed, but can be a less accurate data source, because geolocating is not always spot-on.

What are the attributes of POI Visitation Data?

Primarily, POI visitation data will include information about the POI (eg. location or coordinates, name, function). Most importantly, it will tell you visitation information - this could be how many visitors came over a certain period as well as more detailed information such as vistor demographics and even personal details if these were collected.
This information should be regularly updated to reflect real-time visitation rates, but historical data can also be very useful to see visitation information over a historical period of time.

What is POI Visitation Data used for?

Public institutions and private companies use POI visitation data to learn more detailed information about different locations and the people who visit. This allows them to improve their visitors’ experience of the location.
Some organizations use POI visitation data to study the public’s behavioral trends, while businesses can use this data to track their in-store progress and compare it to competitors.
Local governments can also use POI visitation data to evaluate the popularity of public places and monuments and assess their performance.

How can a user assess the quality of POI Visitation Data?

The best POI visitation datasets will provide real-time or regularly updated visitation data so you can have the most comprehensive overview of different POIs’ visitation performance. Historical visitation records are also often very useful as you can see trends in the public’s behavior and use this effectively. Always make sure to read the data provider’s reviews before buying any POI visitation data, and you should ask for a data sample before you purchase to ensure that their data is the right fit for your needs.

Who are the best POI Visitation Data providers?

Finding the right POI Visitation Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular POI Visitation Data providers that you might want to buy POI Visitation Data from are Kochava Collective, SafeGraph, Gravy Analytics, Verto Analytics, and Quadrant.

Where can I buy POI Visitation Data?

Data providers and vendors listed on Datarade sell POI Visitation Data products and samples. Popular POI Visitation Data products and datasets available on our platform are Tamoco Verified Visits - UK by Tamoco, Location Decision Making and Visitor Frequencies for Retail by Kuwala, and Visitations Data by Gravy Analytics.

How can I get POI Visitation Data?

You can get POI Visitation Data via a range of delivery methods - the right one for you depends on your use case. For example, historical POI Visitation Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time POI Visitation Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to POI Visitation Data?

POI Visitation Data is similar to Store Location Data, Electric Vehicle Charging Stations Data, Restaurant Location Data, and Business Location Data. These data categories are commonly used for Point of Interest (POI) Marketing and POI Visitation Data analytics.

What are the most common use cases for POI Visitation Data?

The top use cases for POI Visitation Data are Point of Interest (POI) Marketing.