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POI Visitation Data

Similar to POI data, POI visitation data tells you about mapped locations of importance. However, this data tells you specific details about the number of visitors over a given period. Datarade helps you find the best POI visitation datasets and providers.

Top POI Visitation Data APIs, Datasets, and Databases

Find the top commercial POI Visitation Data sets, feeds and streams.

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Visitations Data

by Gravy Analytics
Gravy’s Visitations DaaS delivers 100% deterministic, highly-contextualized visit data based on what consumers do in the real world. Visitations data is created when a mobile device is observed ins...
Volume1B Visitations per month, 1.2K venue categories
Quality100% deterministic data
History3 years of past data available
Use CaseCompetitive Intelligence, Attribution Analysis + 3 more
Starts at
$15,000 / purchase
Free sample available
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Data Appeal Studio

by The Data Appeal Company
Data Appeal Studio is first, all-inclusive Location Intelligence, Experience Intelligence and Destination analysis platform. Understand any location, anywhere in the world – from a single road to a...
Volume147 Countries Mapped, 2 Million Points of Interest Mapped
United Kingdom
+ 48 others
Use CaseLocation Intelligence, Destination Management Analysis + 1 more
Pricing available upon request
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Top POI Visitation Data Providers, Vendors, and Companies

Find the top POI Visitation Data aggregators, suppliers, and firms.

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Based in United States of America

The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative audience data through data enrichment and ...

Based in United States of America

SafeGraph is a data company. That's it - that's all we do. We predict the past. We want to understand how humans interact with the physical world. We are a market leader in accurate location data. ...

Based in Singapore

Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. With our location datasets, our clients ...

Based in France

Mobile location DaaS provider helping companies and organizations to understand the behavior of mobile users in the real world.

Based in Finland

Verto Analytics is a data provider offering POI Visitation Data, Restaurant Traffic Data, and Mobile App Usage Data. They are headquartered in Finland. Verto Analytics offers datasets in countries ...

The Ultimate Guide to POI Visitation Data 2020

Learn everything about POI Visitation Data. Understand data sources, popular use cases, and data quality.

What is POI Visitation Data?

Point of Interest (POI) visitation data is information all about the number of visitors to a POI. This could be anything from an everyday location, such as shops, parks, churches or tourists attractions, to more unique places, like monuments or specific natural landmarks. These datasets can also tell you more detailed visitor information, for example how many people came to visit over a specific period of time and how long they stayed for.

How is POI Visitation Data collected?

There are 2 main ways of collecting POI visitation data:
On-site data collection - visitation data can be collected on-site by measuring how many people pass through manually or recording numerical values, say the number of cars parked at the location. This method is fairly accurate and comprehensive because it comes from first-hand experience but it is also less efficient because it takes a long time to collect and process, and is often more costly.
Geolocation data - another source of POI visitation data is by using geolocation data. This can track how many people are in one area at a certain time by counting the signals received from devices in the area using beacons. It’s frequently updated and cheap to carry out once beacons are installed, but can be a less accurate data source, because geolocating is not always spot-on.

What are the attributes of POI Visitation Data?

Primarily, POI visitation data will include information about the POI (eg. location or coordinates, name, function). Most importantly, it will tell you visitation information - this could be how many visitors came over a certain period as well as more detailed information such as vistor demographics and even personal details if these were collected.
This information should be regularly updated to reflect real-time visitation rates, but historical data can also be very useful to see visitation information over a historical period of time.

What is POI Visitation Data used for?

Public institutions and private companies use POI visitation data to learn more detailed information about different locations and the people who visit. This allows them to improve their visitors’ experience of the location.
Some organizations use POI visitation data to study the public’s behavioral trends, while businesses can use this data to track their in-store progress and compare it to competitors.
Local governments can also use POI visitation data to evaluate the popularity of public places and monuments and assess their performance.

How can a user assess the quality of POI Visitation Data?

The best POI visitation datasets will provide real-time or regularly updated visitation data so you can have the most comprehensive overview of different POIs’ visitation performance. Historical visitation records are also often very useful as you can see trends in the public’s behavior and use this effectively. Always make sure to read the data provider’s reviews before buying any POI visitation data, and you should ask for a data sample before you purchase to ensure that their data is the right fit for your needs.

Categories Related to POI Visitation Data

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Popular POI Visitation Data Use Cases

Find out the most common applications of POI Visitation Data.