Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior product image in hero

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

Gravy Analytics by Unacast
5.0(1)Badge iconVerified Data Provider
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Request Data Sample
Volume
250M
MAUs in the US
Data Quality
100%
deterministic data
Avail. Formats
.csv and .txt
File
Coverage
2
Countries
History
3
years

Data Dictionary

Product Attributes
Attribute Type Example Mapping
String ********-#*##-#**#-##*#-#####*#*#### MAID

Description

Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience that will improve your campaign performance. Gravy Audiences can be customized based upon consumer visits to specific locations or events of interest, frequency of visit, recency, and more.
Gravy Audiences are the first and only intent-based advertising audiences built on the local places and events that consumers attend – offline – in the real world. Extend reach to new consumers & improve ROI for your next ad campaign with audiences created from trusted location intelligence and verified visit data. 7,000+ ready-to-use precision Gravy Audiences are accessible today via DMP and DSP partner platforms like LiveRamp, MediaMath, and more. These audiences can be used to target consumers on mobile, desktop, CTV, and more. Gravy can also custom create a new audience to reach your desired target group.

Country Coverage

North America (2)
Canada
United States of America

History

3 years of historical data

Volume

7,000 pre-existing syndicated audiences
250 million MAUs in the US
2,000 leading brands & chains represented
1 million local events represented

Pricing

License Starts at
One-off purchase
$10,000 / purchase
Monthly License
$5,000 / month
Yearly License
$30,000 / year
Usage-based
$2 / CPM

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic data

Delivery

Methods
S3 Bucket
SFTP
Frequency
weekly
monthly
quarterly
on-demand
Format
.csv
.txt

Use Cases

Advertising Audience Targeting
Behavior-based Audiences
Audience Extension
Audience Creation

Categories

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Frequently asked questions

What is Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience that will improve your campaign performance. Gravy Audiences can be customized based upon consumer visits to specific locations or events of interest, frequency of visit, recency, and more.

What is Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior used for?

This product has 5 key use cases. Gravy Analytics by Unacast recommends using the data for Advertising, Audience Targeting, Behavior-based Audiences, Audience Extension, and Audience Creation. Global businesses and organizations buy Location Data from Gravy Analytics by Unacast to fuel their analytics and enrichment.

Who can use Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Location Data. Get in touch with Gravy Analytics by Unacast to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior go?

This product has 3 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, and on-demand basis.

Which countries does Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior cover?

This product includes data covering 2 countries like USA and Canada. Gravy Analytics by Unacast is headquartered in United States of America.

How much does Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior cost?

Pricing for Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior starts at USD2 per CPM. Connect with Gravy Analytics by Unacast to get a quote and arrange custom pricing models based on your data requirements.

How can I get Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

Businesses can buy Location Data from Gravy Analytics by Unacast and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, Gravy Analytics by Unacast can deliver this product in .csv and .txt format.

What is the data quality of Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

Gravy Analytics by Unacast has reported that this product has the following quality and accuracy assurances: 100% deterministic data. You can compare and assess the data quality of Gravy Analytics by Unacast using Datarade’s data marketplace. Gravy Analytics by Unacast has received 1 review from clients. Gravy Analytics by Unacast appears on selected Datarade top lists ranking the best data providers, including Top 10 Travel Intent Data Providers and Platforms and Best Data Providers For Location-Based Marketing.

What are similar products to Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

This product has 3 related products. These alternatives include Redmob: Audience Targeting I Global I 1.5B Users & Real-Time, Audience data for Programmatic Campaigns / Standard IAB Taxonomy and Gaming Taxonomy / global [US, Euro5, EMEA, APAC, LATAM], and Unacast Audience Targeting Data - 1Bn MAIDs. You can compare the best Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$2 / CPM
License Starts at
One-off purchase
$10,000 / purchase
Monthly License
$5,000 / month
Yearly License
$30,000 / year
Usage-based
$2 / CPM

Gravy Analytics by Unacast

Enterprise location intelligence

Verified provider icon Verified Provider
100% Response rate

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