Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior product image in hero

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

A dataset by Gravy Analytics
Mobile Ad ID SampleHead SampleHead SampleHead
XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 Value Value Value
XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 Value Value Value
Request Data Sample Request Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior sample icon
Starts at
$2 / CPM
Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior 250M MAUs in the US icon
250M MAUs in the US
Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior 100% deterministic data icon
100% deterministic data
Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior 2 countries covered icon
2 countries covered
Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior 3 years of historical data icon
3 years of historical data

Description

Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience that will improve your campaign performance. Gravy Audiences can be customized based upon consumer visits to specific locations or events of interest, frequency of visit, recency, and more.
Gravy Audiences are the first and only intent-based advertising audiences built on the local places and events that consumers attend – offline – in the real world. Extend reach to new consumers & improve ROI for your next ad campaign with audiences created from trusted location intelligence and verified visit data. 7,000+ ready-to-use precision Gravy Audiences are accessible today via DMP and DSP partner platforms like LiveRamp, MediaMath, and more. These audiences can be used to target consumers on mobile, desktop, CTV, and more. Gravy can also custom create a new audience to reach your desired target group.

Data Attributes

Attribute & Description Example
Mobile Ad ID
Mobile Ad IDs of devices in the audience (IDFA and AAID). Up to 300,000,000 MAIDs available depending on segment rules.
XXXXXXXX-3f71-4ca4-91c2-65333d6a3371

Geography

North America (2)
Canada
United States of America

History

3 years of historical data

Volume

7,000 pre-existing syndicated audiences
250 million MAUs in the US
2,000 leading brands & chains represented
1 million local events represented

Pricing

License Starts at
One-off purchase
$10,000 / purchase
Monthly License
$5,000 / month
Yearly License
$30,000 / year
Usage-based
$2 / CPM

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic data

Delivery

Methods
S3 Bucket
SFTP
Frequency
weekly
monthly
quarterly
on-demand
Format
.csv
.txt

Use Cases

Categories

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Frequently asked questions

What is Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience that will improve your campaign performance. Gravy Audiences can be customized based upon consumer visits to specific locations or events of interest, frequency of visit, recency, and more.

What are the data attributes of Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

This product has 1 key data attributes. These include Mobile Ad ID. Request a data sample from Gravy Analytics to see these attributes in more detail and see what information they can provide.

What is Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior used for?

This product has 5 key use cases. Gravy Analytics recommends using the data for Advertising, Audience Targeting, Behavior-based Audiences, Audience Extension, and Audience Creation. Global businesses and organizations buy In-Market Audience Data from Gravy Analytics to fuel their analytics and enrichment.

Who can use Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for In-Market Audience Data. Get in touch with Gravy Analytics to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior go?

This Dataset / Database / Data Feed / Data API has 3 years of historical coverage. It can be delivered on a weekly, monthly, quarterly, and on-demand basis.

Which countries does Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior cover?

This product includes data covering 2 countries like USA and Canada. Gravy Analytics is headquartered in United States of America.

How much does Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior cost?

Pricing for Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior starts at USD2 per CPM. Connect with Gravy Analytics to get a quote and arrange custom pricing models based on your data requirements.

How can I get Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

Businesses can buy In-Market Audience Data from Gravy Analytics and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, Gravy Analytics can deliver this product in .csv and .txt format.

What is the data quality of Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

Gravy Analytics has reported that this product has the following quality and accuracy assurances: 100% deterministic data. You can compare and assess the data quality of Gravy Analytics using Datarade’s data marketplace. Gravy Analytics has received 1 review from clients. Gravy Analytics appears on selected Datarade top lists ranking the best data providers, including Top 10 Travel Intent Data Providers and Platforms and Best Data Providers For Location-Based Marketing.

What are similar products to Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior?

This Dataset / Database / Data Feed / Data API has 3 related products. These alternatives include Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences), Custom Audiences: Audience Data for LATAM by Retargetly , and PreciseTarget On-Sale Audiences USA Audiences for over 50 Product Segments (>220 Million consumers) . You can compare the best In-Market Audience Data providers and products via Datarade’s data marketplace and get the right data for your use case.

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Gravy Analytics

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