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Lifesight People Data

A dataset by Lifesight
Starts at
$5,000 / month
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MAID ID Type GENDER AGE +18 more
1 2f960d73-5229-49a8-9021-fc9e78e19034 GAID Male 45 ...
2 2f960d73-5229-49a8-9021-fc9e78e19034 GAID Male 45 Sample
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Lifesight People Data

Volume

910 million Device Profiles

Use Cases

Geography

Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Åland Islands
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
North America (2)
Canada
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
South America (1)
Brazil

Categories

Data Attributes

Attribute Example Description
MAID 2f960d73-5229-49a8-9021-fc9e78e19034 Mobile Advertising ID of the device. Unique ID persistant for a device.
ID Type GAID GAID: Android devices / IDFA: Apple devices
GENDER Male male/female.Inferred demography based on real world behaviour
AGE 45 Age declared by the user.
CARRIER ooredoo, bharti airtel Comma separated array of device Telco Carriers. Atmost 2 per device
MAKE Samsung Device Manufacturer Brand Name
MODEL sm-n950f Device model number assigned by the device manufacturer
OS Android Device Os Name
OS Version 7.1.1 OS Version
HOME COUNTRY IND ISO3 Country Code for the country where the device is seen most of the time.
HOME GEO HASH w21zgyj Home location resolved to a granularity of geohash7. Dimension - 152.9m x 152.4m
WORKGEOHASH w21zghy Work location resolved to a granularity of geohash7. Dimension - 152.9m x 152.4m
DEVICE_PRICE 1159 Price of the device in USD
DEVICE_AGE 2 Based on the launch date of devices. Calculated in years.
AFFLUENCE High "Affluence is the output of a classification algorithm based on device price, brand affinity and residential area using inferred home location. Values: High, Medium, Low"
BRANDS_VISITED Zara Visitors, Indian Oil, Visitors Shell Visitors, The French Loaf Visitors. Array of brand segment names, based on the real world movement of devices
PLACE_CATEGORIES Petrol Station Visitors,Restaurant Visitors,Hospitals, Clinics And Medical Centers Visitors,Commercial Building Visitors Array of place Category segments based on Lifesight’s place category taxonomy
GEOBEHAVIOUR Parents,Automobile Owners,In-market Property Buyers,DIY Enthusiasts,Tourist Diners,Frequent Mall Shoppers Array of Geo Behavioural Personas as per Lifesight’s real world persona taxonomy
APP_NAME Amazon Prime Video,Amazon Alexa,Flipkart Online Shopping App,Mobile Recharge, UPI, Bill Payment, Money Transfer,Dailyhunt (Newshunt)- Cricket, Array of App Names based on the installed app list in a device
APP_CATEGORIES MUSIC AND AUDIO,LIFESTYLE,MAPS AND NAVIGATION,NEWS AND MAGAZINES Array of App Categories, based on play store’s taxonomy of app classification
INTERESTS Technology & Computing,Arts & Entertainment,Music and Audio,Computer Networking,Health & Fitness Array of interest based segments, based on iab’s classification of online content (iab taxonomy)
TRAVELLED_COUNTRIES THA,QAT,SAU Array of countries visited by the user in the past 3 months. Values in ISO3 code of countries

History

2 years of past data available

Product Description

People data is our proprietary anonymized mobile user dataset that links mobile advertisers IDs to multiple people attributes related to demographics, device ownership, audience segments, key locations and more. This enables user to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Pricing

Free sample available
License Starts at
One-off purchase Not available
Monthly license
$5,000 / month
Yearly license
$60,000 / year
Usage-based Not available
Revenue share Not available

Quality

Self-reported by the provider
match rate

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
SOAP API
Streaming API
Feed API
Frequency
secondly
minutely
hourly
daily
weekly
monthly
quarterly
yearly
real-time
on-demand
Format
.bin
.json
.xml
.csv
.xls
.sql
.txt

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What are you looking for?

Lifesight

Real World Intelligence, Made Simple

3.6 B Event per Day

1.2 B Consumer Profiles

4000+ Brands Tracked

10 Million POI Across 17 Countries

Trusted by:

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