PLZ8 Germany and PLZ8 Germany XXL

For the success of a planning process, the correct geographical reference is as vital as the quality of the socio-economic data used. DDS and microm's detailed division of regions into PLZ8 boundaries offers a clear market advantage for address-based geomarketing.

Data Fit

Use Cases

Digital Out-of-home (DOOH) Advertising

Location Intelligence

Location Analytics

Geomarketing

Advertising

Based on

GIS Data

Psychographic Data

Demographic Data

Overview

Product Type
Dataset
Pricing Models
One-off purchase, Yearly subscription
Volume
80K records
Suitable for
Enterprises, Mid Market, Small Businesses

Geo Coverage

Covered Continents

Europe

Focus

Europe (1)
Germany

Details

• Germany has been divided into approximately 84,000 PLZ8 boundaries
• An area contains an average of 500 households
• Smaller scale, more consistent and more homogeneous than PLZ5 (5-digit post code)
• PLZ8 boundaries are closely aligned to natural borders such as rivers or motorways
• PLZ8 XXL also contains socio-economic demographic data at PLZ8 level
• The names of towns and districts are available in addition to the PLZ8 boundaries

Applications & advantages

• Detailed planning and breakdown of sales
• Visualisation of sales and distribution territories
• Location planning & geomarketing
• Reduces scatter loss when distributing promotional materials
• Saves costs
• Optimises direct marketing
• Optimises the distribution of promotional materials and catalogues
• Advantage for newspaper companies, publishers and location planners

Data Attributes

Attribute Example Description
P8_EWA_A_20bis25 328 Number of inhabitants aged 20 to under 25 years
P8_KKR_W_proHH 1500 Average purchasing power per household in €

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