PTV Group
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PTV Group Data Products: APIs & Datasets
PTV Group Pricing & Cost
Our licensing models are flexible and depend on our clients’ requirements. These range from usage-based, limited in time, unlimited, for resale, internal use, etc.
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About PTV Group
PTV Group in a Nutshell
PTV Digital Data Suite stands for quality geographic and socio-economic data, GIS-software and tools. Independent consulting and services for geomarketing and other data-centric geospatial applications is also provided by PTV. With more than 25 years of experience, PTV Digital Data Suite is one of the pioneers in this field in Germany. This, combined with a high-level of data licensing expertise, provides PTV with an excellent international reputation as the expert of choice for all types of geospatial data.
Geo Coverage
Data Offering
PTV Digital Data Suite stands for quality geographic and socio-economic data, GIS-software and tools. Independent consulting and services for geomarketing and other data-centric geospatial applications is also provided by PTV. With more than 25 years of experience, PTV is one of the pioneers in this field in Germany. This, combined with a high-level of data licensing expertise, provides PTV with an excellent international reputation as the expert of choice for all types of geospatial data.
Use Cases
- DDS schools, universities, kindergartens
- Management of poster: direct marketing campaigns: Use POI data
of schools and kindergartens to avoid conflicts with tobacco or
alcohol advertisements - Location planning/ Setup of pupil aids/ Placement of food offers:
Locations of Schools and kindergartens are crucial for site
planning, e.g. for fast food restaurants, private teaching
institutions etc. - School distribution: How many schools are required to educate
pupils for the next few decades? Assess the quality of location
education using school POIs including educational levels, number
of pupils and classes etc. - Real estate valuation: The educational offerings in a region highly
impact the value of residential real estates. Therefore use POI of
schools and kindergartens when analyzing a portfolio
- Management of poster: direct marketing campaigns: Use POI data
- POS
- Location planning and competition analysis/ Environmental
analysis: Not only the sales potential for goods and services is
decisive for site selection processes but also the number and
density of competitors
- Location planning and competition analysis/ Environmental
- DDS Data Grid & Socio Streets
- Medical care as a location factor: Small-scale sociodemographic
data helps to analyze the need for medical capacities in a certain
area - at present state but also in the future using time series
analyses. - Geographical analysis of customer data: Enrich customer data
with socioeconomic indicators of their residential area, starting at
purchasing power, household structures etc. up to their
psychographic profile and affinities for certain product groups
- Medical care as a location factor: Small-scale sociodemographic
- EWS
- toll distances: Calculate toll distances using a commonly accepted
standard product. - freight rates: Calculate freight rates on a transparent and widely
accepted basis.
- toll distances: Calculate toll distances using a commonly accepted
- PLZ8
- Address-based geomarketing: see above
- Visualization sales planning/ Visualization of sales subdivision:
Balance your sales territories according their respective turnover
potential. Avoid frustration within your sales team due to
unbalanced sales territories and leverage their potential at an
optimum - Reduction of scattering losses in the distribution of advertising
material: Distribute collateral solely in those neighborhoods,
where people are open to your offering. Avoid waste and optimize
the efficient allocation of your marketing budget.
- DDS Digital administrative and postcode boundaries
- Sales territory planning: Use highly accurate and up-to-date digital
boundaries to structure your field force. - Visualization of turnover figures: Draw a clear picture of
overperforming and underperforming sales regions by generating
compelling map views.
- Sales territory planning: Use highly accurate and up-to-date digital
Data Sources & Collection
Our data sources include asset generated probe count data, cellphone derived GSM data, small scale sociodemographic census data, navigation maps, satellite and aerial imagery, and many more.
Key Differentiators
PTV Digital Data Suite is specialized in
- Independent Consultancy regarding application-specific geospatial data and planning attributes
- Sourcing most current from our network of over 200 local suppliers worldwide
- Customizing and adapting geospatial data for optimal integration in enterprise systems or workflows
Data Privacy
PTV respects all relevant data protection regulations and has a dedicated data protection officer for all questions related to data protection.
Integrations
What are you looking for?
Frequently asked questions about PTV Group
What does PTV Group do?
• Spatial Data • Cloud Services • Software & Tools • Consulting
How much does PTV Group cost?
PTV Group’s APIs and datasets start at €1,300. PTV Group offers free samples for individual data requirements. Get talking to a member of the PTV Group team to receive custom pricing options, information about data subscription fees, and quotes for PTV Group’s data offering tailored to your use case.
What kind of data does PTV Group have?
Demographic Data, Location Data, Map Data, Traffic Data, and 8 others
What data does PTV Group offer?
PTV Digital Data Suite stands for quality geographic and socio-economic data, GIS-software and tools. Independent consulting and services for geomarketing and other data-centric geospatial applications is also provided by PTV. With more than 25 years of experience, PTV is one of the pioneers in this field in Germany. This, combined with a high-level of data licensing expertise, provides PTV with an excellent international reputation as the expert of choice for all types of geospatial data.
How does PTV Group collect data?
Our data sources include asset generated probe count data, cellphone derived GSM data, small scale sociodemographic census data, navigation maps, satellite and aerial imagery, and many more.
What’s PTV Group’s data privacy policy?
PTV respects all relevant data protection regulations and has a dedicated data protection officer for all questions related to data protection.
What are the best use cases for PTV Group’s data?
DDS schools, universities, kindergartens Management of poster: direct marketing campaigns: Use POI data of schools and kindergartens to avoid conflicts with tobacco or alcohol advertisements Location planning/ Setup of pupil aids/ Placement of food offers: Locations of Schools and kindergartens are crucial for site planning, e.g. for fast food restaurants, private teaching institutions etc. School distribution: How many schools are required to educate pupils for the next few decades? Assess the quality of location education using school POIs including educational levels, number of pupils and classes etc. Real estate valuation: The educational offerings in a region highly impact the value of residential real estates. Therefore use POI of schools and kindergartens when analyzing a portfolio POS Location planning and competition analysis/ Environmental analysis: Not only the sales potential for goods and services is decisive for site selection processes but also the number and density of competitors DDS Data Grid & Socio Streets Medical care as a location factor: Small-scale sociodemographic data helps to analyze the need for medical capacities in a certain area - at present state but also in the future using time series analyses. Geographical analysis of customer data: Enrich customer data with socioeconomic indicators of their residential area, starting at purchasing power, household structures etc. up to their psychographic profile and affinities for certain product groups EWS toll distances: Calculate toll distances using a commonly accepted standard product. freight rates: Calculate freight rates on a transparent and widely accepted basis. PLZ8 Address-based geomarketing: see above Visualization sales planning/ Visualization of sales subdivision: Balance your sales territories according their respective turnover potential. Avoid frustration within your sales team due to unbalanced sales territories and leverage their potential at an optimum Reduction of scattering losses in the distribution of advertising material: Distribute collateral solely in those neighborhoods, where people are open to your offering. Avoid waste and optimize the efficient allocation of your marketing budget. DDS Digital administrative and postcode boundaries Sales territory planning: Use highly accurate and up-to-date digital boundaries to structure your field force. Visualization of turnover figures: Draw a clear picture of overperforming and underperforming sales regions by generating compelling map views.
What platforms is PTV Group integrated with?
SAP Data Marketplace