DDS Data Grid
Gridded data are suitable for most market analyses, for long-term detailed market studies as well as for geographic evaluation of customer data. It is independent of variations of administrative or postal entities and therefore the preferred choice for seamless, cross-border s...
Data Fit
Use Cases
Location Intelligence
Location Analytics
Retail Analytics
Geomarketing
Retail Site Selection
Based on
Demographic Data
GIS Data
Life Stage Data
Overview
- Product Type
- Dataset
- Pricing Models
- One-off purchase, Yearly subscription
- Volume
- 10K meter
- Suitable for
- Enterprises, Mid Market, Small Businesses
Geo Coverage
Covered Continents
Europe
Focus
Details
DDS DATA GRID is available in up to seven micro- and macro-geographic levels. Micro-geographic grid data is available as 100x100m grid cells, macro-geographic grids as 10x10km cells. The scope of our customers’ analyses defines the scale of the grid cells used.
As there is a direct relation between these levels, the results of local analyses can be used again for regional or national scopes.
DDS also offers various data packages that match the DDS DATA GRID. As examples, population figures, socio-demographics, purchasing power, building information, psychografic indicators, business counts, etc. can be provided.
Of course, combinations of DDS DATA GRID with numerous further spatial data services are possible, offered by DDS as well as by our partners. E.g. digital road and street networks for calculating isochrones or isodistances, building coordinates from administrative sources, postcode and administrative boundary maps etc.
The benefits of DDS DATA GRID:
- Internally compatible grid systematic – suitable for cross-border spatial analyses, independent from variations of administrative or postal entities.
- Unchanging spatial reference for long-term analyses of time series.
- Enables to focus on attribute data rather than maintaining spatial references.
Data Attributes
| Attribute | Example | Description |
|---|---|---|
| Buildings by size | Count of buildings with 3-5 households | Buildings by 4 size classes |
| Households | Household count | Household count |
| Buildings | Building count | Building count |
| Purchasing Power | Households with highest purchasing power | count and share of households by income class |
| Population by Age Groups | Population aged 18-25 years | Population by 6 age groups |
Related Datasets
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|---|---|
| Use Case | Location Analytics, Advertising + 3 more |
DDS Points of Sale
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|---|---|
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|---|---|
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Gender Data
| Use Case | Expansion Strategy Development, Restructure and optimize market and sales areas + 3 more |
|---|
Consumer Data
| Use Case | Consumer Data Enrichment |
|---|