SocialSift Consumer Behavior Data US | Brand Affinity Data | Demographic Data | Social Media Audience Data | Consumer Segmentation | Data Enrichment

Enrich your data with SocialSift’s Consumer Behavior Dataset - a revolutionary way to understand and target your audience with pinpoint accuracy. This dataset has been meticulously developed by SocialSift, combining mobile location data, social media data, demographics, and web behavior to create a segmentation of people into 17 family groups, which further break down into 80 consumer personas. With over 574,000 data points, our dataset provides a comprehensive understanding of consumer behavior, covering more than 5,000 variables including mobile visits to retailers, restaurants, hotels, entertainment venues, fitness centers, and more. Moreover, it provides insight into the media channels they follow, social media influencers, lifestyle, and interests to offer a 360 degree customer view. Use Cases: 1. 360 Degree Customer View: Get a holistic view of your customers by analyzing their mobile location, social media interactions, and web behavior. Understand their preferences, habits, and lifestyle to make informed decisions and tailor your marketing strategies accordingly. 2. Consumer Profiling: Profile your consumers into distinct personas based on a wide range of variables such as their visits to various locations, social media influencers they follow, and their interests. This will help you to target the right audience with the right message. 3. Lifestyle and Behavior-based Audience Segmentation: create audiences based on their behavior, such as their visits to specific locations, online activities, and social media interactions. This will allow you to create highly targeted campaigns that resonate with your audience. 4. Audience Creation: Utilize the dataset to create a precise audience for your marketing campaigns. By understanding the behavior and preferences of your customers, you can create personalized messages that will lead to higher engagement and conversion rates. 5. Personalized Marketing: Leverage the insights gained from the dataset to create personalized marketing campaigns that speak directly to the needs and interests of your customers. This will lead to better engagement and a higher return on investment. 6. Social Media Advertising: Optimize your social media advertising campaigns by targeting the right audience based on their social media interactions, interests, and behavior. This will help you to maximize your advertising budget and achieve better results. 7. Social Media Marketing: Utilize the dataset to create engaging social media content that resonates with your audience. By understanding their interests and preferences, you can create content that will drive engagement and conversions. 8. Customer Acquisition: Leverage the insights gained from the dataset to identify potential customers and create targeted marketing campaigns that will lead to higher customer acquisition rates. 9. Customer Insights: Gain deep insights into your customers' preferences, habits, and behaviors. This will help you to make informed decisions and tailor your products and services to meet the needs of your customers. 10. Customer Segmentation: Segment your customers into distinct groups based on their behavior, preferences, and interactions. This will allow you to create targeted marketing campaigns that will lead to higher engagement and conversion rates. SocialSift adds value to: Marketing Departments: Utilize the dataset to create personalized marketing campaigns, optimize social media advertising, and gain a 360-degree view of the customers. Sales Departments: Leverage the dataset to identify potential customers, understand their needs and preferences, and tailor sales pitches accordingly. Market Researchers: Utilize the dataset to gain deep insights into consumer behavior, preferences, and habits. This will help in creating more accurate market research reports and making informed decisions. SocialSift’s Consumer Behavior Dataset is a powerful tool that will enable businesses to understand their customers better, create personalized marketing campaigns, and optimize their advertising budget. It provides a comprehensive view of consumer behavior, preferences, and interactions. Whether you are looking to optimize your social media advertising, create targeted marketing campaigns, or gain deep insights into your customers, this dataset will provide you with the necessary tools to achieve your goals. Data Volume and Delivery Method: The dataset comprises over 574,000 data points and can be delivered in a .csv file. The data can be purchased as a one-time purchase or as a subscription, and it is updated quarterly. Subscriptions unlock access to our consumer insights platform SocioSight 360. Tags: Consumer Behavior Data, Audience Data, Demographic Data, Psychographic Data, Segments, Consumer Profiling, Behavioral Analytics, Marketing & Advertising, Digital Advertising.