Mobilewalla

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of information storage/retrieval and data science techniques on 70 PB (and growing) of accumulated non-PII device-usage data.

The profiling of mobile device users is done by collecting, analyzing and storing mass amounts of app and geo-location data. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at
scale.

The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries: U.S., Canada, France, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, Indonesia, India, Australia, Japan, Hong Kong, Vietnam, S. Korea, Thailand, Taiwan, New Zealand and the Philippines.

Mobilewalla’s highly nuanced taxonomy includes more than 1.2K directly addressable audience segments encompassing 570MM device IDs globally.