Mobilewalla

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About

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of information storage/retrieval and data science techniques on 70 PB (and growing) of accumulated non-PII device-usage data.

The profiling of mobile device users is done by collecting, analyzing and storing mass amounts of app and geo-location data. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at
scale.

The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries: U.S., Canada, France, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, Indonesia, India, Australia, Japan, Hong Kong, Vietnam, S. Korea, Thailand, Taiwan, New Zealand and the Philippines.

Mobilewalla’s highly nuanced taxonomy includes more than 1.2K directly addressable audience segments encompassing 570MM device IDs globally.

Headquarter
United States of America

Data Offering

Audience DataTargeting DataLife Stage DataInterest-based Audience DataCustom Audience DataMobile Audience DataThird-Party DataDemographic DataInterest DataConsumer Behavior DataConsumer Lifestyle DataIntent DataConsumer Marketing DataSocial Media DataMobile App Usage Data

Pricing

Mobilewalla has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Mobilewalla to obtain current pricing.

Geo Coverage

North America (1)
United States of America

Data Sources & Collection

Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.

Integrations

Logo of adsquare integration
Logo of MediaMath integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of The Trade Desk integration

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