Mobilewalla
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Mobilewalla Pricing & Cost
Pricing is based on the amount and type of data purchased. Customers usually contract for at least one year and many pay a set monthly fee that starts at $10,000 - 15,000 USD.
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About Mobilewalla
Mobilewalla in a Nutshell
Mobilewalla provides innovative data solutions that help data and marketing professionals around the world better understand their customer enabling them to better analyze and predict consumer behavior and drive business results.
Using proprietary data science and cutting edge machine learning and artificial intelligence techniques, Mobilewalla helps organizations make more informed business decisions and effectively acquire, understand, and retain their most valuable customers.
With highly nuanced and multi-dimensional data sets, we help data scientists, data analysts, marketers, and researchers enrich data with valuable consumer insights to build a more complete picture of how and where customers interact with them - online and offline, within their brand and beyond.
Data Offering
Data Enrichment – enrich first party data to build a complete picture of consumers and understand behavior patterns to attract new customers and retain and grow existing business.
Audience Segments- with over 200 campaign-specific audiences, organizations can identify and reach their most valuable customers and prospects.
Feature Engineering – a library of sophisticated predictive features that improve model accuracy and results while increasing efficiency and decreasing the cost and time.
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Use Cases
- Increase acquisition and retention rates through a better understanding of customer and prospect behavior
- Improve predictive modeling results through access to additional data sources
- Easily identify high value customers and target prospects with similar characteristics
- Understand competitive behavior and brand propensity
- Increase campaign results and maximize your advertising investment through precise, validated segments
- Specifically reach your highest value prospects through custom audience segments
- Use your existing ad tech providers by easily accessing segments through major DMPs and DSPs
- Use attribution to determine the effectiveness of digital and OOH advertising campaigns
- Streamline the feature discovery process and improve predictive modeling results
Certifications & Associations
Data Sources & Collection
Mobilewalla acquires data from various third parties in the digital ecosystem including publishers, demand side platforms (DSP), data management platforms (DMP) and data aggregators. We derive device level behavioral and demographic characteristics by applying artificial intelligence techniques to our data set creating attributes and features. We receive over 50B signals daily covering 1.9B devices in over 40 countries.
Key Differentiators
Scale - Mobilewalla has the most comprehensive repository of global consumer information. The breadth and depth, as well as the longitudinal history, of our data allows us to build a more accurate understanding of consumer behavior.
Insight - Through our deep data science and AI expertise, Mobilewalla delivers insights that enable brands to better understand their customers and prospects to drive growth. We have over 300 derived and inferred attributes and 200+ syndicated audience segments.
Identity - Mobilewalla creates a comprehensive cross channel view of the customer with the ability to use multiple identifiers as a key to track online and offline behavior and understand household relationships
Data Privacy
Each Mobilewalla data partner must meet rigorous privacy and consent criteria such as:
- they have a consent and privacy framework and associated processes for active compliance
- the data provided to us has been obtained lawfully and in compliance with the local regulations
- they have the legal right to sell and transfer the data to us
- they will electronically provide us with any opt-out requests from consumers
- clearly discloses in their privacy policy how the user’s data will be processed, including that third parties will/may process their data
As well, we take the following additional steps:
- we have a rigorous internal privacy and consent framework
- we process opt outs received through our data partners, the Digital Advertising Association, opt-out request proxy companies and direct submissions at multiple points in our processing
- our privacy policy is accessible from multiple places on our website as are links to our opt-out pages
Integrations
Frequently asked questions about Mobilewalla
What does Mobilewalla do?
Mobilewalla is a leader in consumer intelligence solutions, combining the industry’s most robust data set with deep AI expertise to help organizations understand, model and predict customer behavior, resulting in better business decisions and more effective customer acquisition and retention.
How much does Mobilewalla cost?
The supported pricing models for Mobilewalla’s data are available by getting in contact with them via Datarade. Get talking to a member of the Mobilewalla team to receive custom pricing options, information about data subscription fees, and quotes for Mobilewalla’s data offering tailored to your use case.
What kind of data does Mobilewalla have?
Demographic Data, Interest Data, Consumer Behavior Data, Audience Data, and 8 others
What data does Mobilewalla offer?
Data Enrichment – enrich first party data to build a complete picture of consumers and understand behavior patterns to attract new customers and retain and grow existing business. Audience Segments- with over 200 campaign-specific audiences, organizations can identify and reach their most valuable customers and prospects. Feature Engineering – a library of sophisticated predictive features that improve model accuracy and results while increasing efficiency and decreasing the cost and time.
How does Mobilewalla collect data?
Mobilewalla acquires data from various third parties in the digital ecosystem including publishers, demand side platforms (DSP), data management platforms (DMP) and data aggregators. We derive device level behavioral and demographic characteristics by applying artificial intelligence techniques to our data set creating attributes and features. We receive over 50B signals daily covering 1.9B devices in over 40 countries.
What’s Mobilewalla’s data privacy policy?
Each Mobilewalla data partner must meet rigorous privacy and consent criteria such as: they have a consent and privacy framework and associated processes for active compliance the data provided to us has been obtained lawfully and in compliance with the local regulations they have the legal right to sell and transfer the data to us they will electronically provide us with any opt-out requests from consumers clearly discloses in their privacy policy how the user’s data will be processed, including that third parties will/may process their data As well, we take the following additional steps: we have a rigorous internal privacy and consent framework we process opt outs received through our data partners, the Digital Advertising Association, opt-out request proxy companies and direct submissions at multiple points in our processing our privacy policy is accessible from multiple places on our website as are links to our opt-out pages
What are the best use cases for Mobilewalla’s data?
Increase acquisition and retention rates through a better understanding of customer and prospect behavior Improve predictive modeling results through access to additional data sources Easily identify high value customers and target prospects with similar characteristics Understand competitive behavior and brand propensity Increase campaign results and maximize your advertising investment through precise, validated segments Specifically reach your highest value prospects through custom audience segments Use your existing ad tech providers by easily accessing segments through major DMPs and DSPs Use attribution to determine the effectiveness of digital and OOH advertising campaigns Streamline the feature discovery process and improve predictive modeling results
What platforms is Mobilewalla integrated with?
MediaMath, adsquare, and The Trade Desk