Mobilewalla
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About Mobilewalla
Mobilewalla in a Nutshell
Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of information storage/retrieval and data science techniques on 70 PB (and growing) of accumulated non-PII device-usage data.
The profiling of mobile device users is done by collecting, analyzing and storing mass amounts of app and geo-location data. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at
scale.
The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries: U.S., Canada, France, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, Indonesia, India, Australia, Japan, Hong Kong, Vietnam, S. Korea, Thailand, Taiwan, New Zealand and the Philippines.
Mobilewalla’s highly nuanced taxonomy includes more than 1.2K directly addressable audience segments encompassing 570MM device IDs globally.
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Data Sources & Collection
Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.
Integrations
Frequently asked questions about Mobilewalla
What does Mobilewalla do?
Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of information storage/retrieval and data science techniques on 70 PB (and growing) of accumulated non-PII device-usage data. The profiling of mobile device users is done by collecting, analyzing and storing mass amounts of app and geo-location data. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at scale. The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries: U.S., Canada, France, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, Indonesia, India, Australia, Japan, Hong Kong, Vietnam, S. Korea, Thailand, Taiwan, New Zealand and the Philippines. Mobilewalla’s highly nuanced taxonomy includes more than 1.2K directly addressable audience segments encompassing 570MM device IDs globally.
How much does Mobilewalla cost?
The supported pricing models for Mobilewalla’s data are available by getting in contact with them via Datarade. Get talking to a member of the Mobilewalla team to receive custom pricing options, information about data subscription fees, and quotes for Mobilewalla’s data offering tailored to your use case.
What kind of data does Mobilewalla have?
App Usage Data, Audience Data, Audience Targeting Data, B2B Intent Data, and 11 others
How does Mobilewalla collect data?
Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.
What platforms is Mobilewalla integrated with?
MediaMath, adsquare, The Trade Desk, and Oracle Data Marketplace (BlueKai)