Mobilewalla
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About Mobilewalla
Mobilewalla in a Nutshell
Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of information storage/retrieval and data science techniques on 70 PB (and growing) of accumulated non-PII device-usage data.
The profiling of mobile device users is done by collecting, analyzing and storing mass amounts of app and geo-location data. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at
scale.
The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries: U.S., Canada, France, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, Indonesia, India, Australia, Japan, Hong Kong, Vietnam, S. Korea, Thailand, Taiwan, New Zealand and the Philippines.
Mobilewalla’s highly nuanced taxonomy includes more than 1.2K directly addressable audience segments encompassing 570MM device IDs globally.
- Headquarter
- United States of America
Data Offering
Pricing
Mobilewalla has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Mobilewalla to obtain current pricing.
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Data Sources & Collection
Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.
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Frequently asked questions about Mobilewalla
What does Mobilewalla do?
Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of information storage/retrieval and data science techniques on 70 PB (and growing) of accumulated non-PII device-usage data. The profiling of mobile device users is done by collecting, analyzing and storing mass amounts of app and geo-location data. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at scale. The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries: U.S., Canada, France, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, Indonesia, India, Australia, Japan, Hong Kong, Vietnam, S. Korea, Thailand, Taiwan, New Zealand and the Philippines. Mobilewalla’s highly nuanced taxonomy includes more than 1.2K directly addressable audience segments encompassing 570MM device IDs globally.
What kind of data does Mobilewalla have?
Audience Data, Targeting Data, Life Stage Data, Interest-based Audience Data, Custom Audience Data, Mobile Audience Data, Third-Party Audience Data, Demographic Data, Interest Data, Consumer Behavior Data, Consumer Lifestyle Data, B2B Intent Data, Consumer Marketing Data, Social Media Data, and Mobile App Usage Data
How does Mobilewalla collect data?
Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.
What platforms is Mobilewalla integrated with?
MediaMath, adsquare, The Trade Desk, and Oracle Data Marketplace (BlueKai)