Retargetly

Helping you understand and reach Latin American consumers through digital

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1.4b
devices
380m
people
110b
data events
300+
customers

Trusted by

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About

Focusing on the relationship between Latin American brands and consumers, Retargetly provides the region’s leading audience platform. Our platform includes:

Audiences
Find your customers across Programmatic, Publisher Deals, and Social Media.

Custom Audiences
We use human and artificial intelligence to find your customers, in new and creative ways.

Data Enrichment
Be surprised at how much we know about your customers.

Publisher Marketplace
Put your ad inventory in front of hundreds of audience buyers, and increase your CPMs.

Data Monetization
Generate income from your audience data, even outside of your media properties.

Cookieless IDx
Addressability and tracking across all digital environments, with the most secure and advanced cookieless ID solution in LATAM.

Audience Marketplace
Buy or sell data segments along with 300+ brands across LATAM and connect them to 16 premium activation channels.

Headquarter
United States of America

Data Offering

Retargetly has the largest Consumer Graph for the Latin American market. With over 380 million people in it, we take behavioral, demographic, location, and offline signals to create unique media, intelligence, and marketing solutions for over 300 customers across the region.

Pricing

  • Monthly license
  • Usage-based
  • Revenue share

Use Cases

  • Audience targeting and intelligence.
  • First party data enrichment.
  • Offline data onboarding.
  • Advanced AI lookalikes.
  • Custom audience building.
  • First party data management platform.
  • Cookieless identity resolution and management.
  • Drive to store campaign measurement.
  • Out of home audience based planning.
Audience Insights Audience Targeting Consumer Intelligence CRM Onboarding Customer Data Enrichment
Data Management
Data Modeling
Footfall Measurement
Identity Resolution
Location-based Audiences

Geo Coverage

North America (8)
Costa Rica
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
United States of America
South America (10)
Argentina
Brazil
Chile
Colombia
Dominican Republic
Ecuador
Paraguay
Peru
Puerto Rico
Uruguay

Certifications & Associations

Logo of Interactive Advertising Bureau (IAB) certification
Logo of ISO 27001 - Information Security Management certification
Logo of ISO 9001 - Quality Management certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

We collect data from our publishers and partners network through:

  • js SDK
  • App SDK
  • Real-time API
  • Batch server-to-server
  • Offline data onboarding

Our methodology consists on matching specific on site/app events, actions, search keywords and other data to specific segments from our taxonomy. This process is constantly reviewed and tested by our team of data scientists to ensure accuracy and reach of all of our segments.

Data Privacy

CCPA compliant
GDPR compliant

Integrations

Logo of Basis by Centro integration
Logo of Google Marketing Platform integration
Logo of MediaMath integration
Logo of Pubmatic integration
Logo of Taboola Data Marketplace integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

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Data Quality
Data Volume
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Customer Service
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Frequently asked questions about Retargetly

What does Retargetly do?

Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren’t an onboarding company or an audience company, we’re a Platform. That means that every piece works with each other, to bring you the most value.

What kind of data does Retargetly have?

Audience Data, Location Data, Identity Graph Data, Mobile Audience Data, and Demographic Data

What data does Retargetly offer?

Retargetly has the largest Consumer Graph for the Latin American market. With over 380 million people in it, we take behavioral, demographic, location, and offline signals to create unique media, intelligence, and marketing solutions for over 300 customers across the region.

How does Retargetly collect data?

We collect data from our publishers and partners network through: js SDK App SDK Real-time API Batch server-to-server Offline data onboarding Our methodology consists on matching specific on site/app events, actions, search keywords and other data to specific segments from our taxonomy. This process is constantly reviewed and tested by our team of data scientists to ensure accuracy and reach of all of our segments.

What are the best use cases for Retargetly’s data?

Audience targeting and intelligence. First party data enrichment. Offline data onboarding. Advanced AI lookalikes. Custom audience building. First party data management platform. Cookieless identity resolution and management. Drive to store campaign measurement. Out of home audience based planning.

What platforms is Retargetly integrated with?

Xandr Invest, Xandr Monetize, DynAdmic, Basis by Centro, Google Marketing Platform, MediaMath, Pubmatic, Teads Ad Manager, The Trade Desk, Taboola Data Marketplace, Verizon Media - Oath, Facebook Ads, Converged by Havas, PeopleCloud by Publicis, and Kinesso

What do you need?