Machintel
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Machintel Data Products: APIs & Datasets
Machintel Pricing & Cost
Typical Rates are as follows:
$1-2: Transactional per profile
$250K: Data licensing for supplementary directory data, lead generation, programmatic, behavioral trends, and competitive intelligence typically costs $0.50 or each U.S. – based lead that is licensed. Avg. Lead deals are for enterprise companies, averaging calling 500K contacts / yr.
$350K: Publishers and brands pay a flat licensing fee. Average publisher deal is $250K - $450K.
$600K/yr.: Presence solutions in the form of a subscription model at $10/month per website reputation management or ad referral for
franchises / multi-locations. Average partners have 5K clients.
300K-2M: People Data Intelligence and Licensing. Range depending on
volume.
$.10-$.30CPM: Programmatic Data Solutions Provider, Enter Market, establish presence, create DMP. Pricing Increases.
$.50$1.50CPM: Localized Audience Solution. Dynamic Creative Optimization, Campaign Serving to geo-targeted audience
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About Machintel
Machintel in a Nutshell
Machintel is a global data and digital marketing powerhouse. With over 24 years of industry expertise, we offer a multifaceted suite of services that powerfully interlink data intelligence, demand generation, content syndication, marketing operations, and event promotions – all underpinned by our cutting-edge AI and ID graph technology. With over 4,000 campaigns executed annually and an unparalleled data pool of 274.8 million contacts from 152.1 million companies in 190 countries, Machintel is the trusted partner and go-to choice for marketers and revenue teams across over 16 industries, including large enterprises such as the Global 2000 and Fortune 500, mid-market companies, and SMBs. The team comprises over 300 marketing and data professionals based in La Jolla, California, Pune, India, and the UK. Our unwavering dedication to data quality and compliance, combined with our focus on customer success, results in tailored strategies that address specific client needs.
Geo Coverage
Data Offering
Our next-generation data discovery and creation platform continuously learns to create the most accurate, complete and up-to-date people and business data – designed for enterprises that require precise insights – quickly and at scale. Built on a powerful combination of machine-learning and human insight, Machintel has developed powerful technology that can acquire and correlate diverse, conventional, non-traditional data points and social sentiments – in real time.
Use Cases
Every-channel targeting & everywhere activation: Our B2B Audience Data and underlying B2B-to-Consumer ID Graph, enable true Every-Channel Marketing, allowing you to reach the same person at work and at home, across every channel, on every device, and via every platform you want to use. Create & target sophisticated custom audiences.
Create & target sophisticated custom audiences: Don’t limit the success of your campaign with imprecise syndicated audiences from your DSP. We are experts at extracting business intelligence and making it useful for your specific campaign needs, can quickly turn around custom audiences, and activate them anywhere you want to reach your future customers.
Execute digital & programmatic B2B campaigns at unparalleled scale: Reach your B2B audiences via programmatic, digital, social, and d-tv, at scales no other audience data provider can offer. Using our proprietary B2B-to-Consumer ID Graph, you can take your B2B onboard rates from 10% to as high as 90%+.
Layer our data on yours to generate & target precise lookalike audiences: Uncover new and missed business opportunities by layering our complete business and person universe on top of your 1st party historical CRM, sales records, campaign results, web logs, web visitors, or other proprietary data source.
Activate your 1st party data at scale using our ID graph: Linking your 1st party data to our B2B-to-Consumer ID Graph enables you to push that data anywhere you need it, be it between divisions of your company, or into platforms to enable fast and accurate programmatic advertising.
Whitelabel our B2B data and our ID graph: ~40% of all B2B data available in AdTech & MarTech is powered by NetWise’s B2B Audience Data. We’re in platforms, 3rd party marketing files, sales & marketing applications, and behind the scenes of major industry ID Graphs.
Target and segment businesses by physical locations: Businesses’ physical locations are crucial to our customers that deal in the physical world; logistics, manufacturing, agriculture, healthcare, defense, etc. We maintain comprehensive location level data for all businesses, including the location name, address, phone, and the employees that work there.
Append domains to your D&B, infogroup, or 1st party B2B data: Most customers lack comprehensive coverage of websites & domains, yet the domain is increasingly one of the most useful and valuable features of a business. We maintain comprehensive domain coverage for global businesses, often capturing multiple domains used by individual companies for their various products, brands, divisions, and subsidiaries.
Model decision committees for advanced campaign execution: Sales and marketing teams know there are multiple decision makers across various departments deciding when to purchase your products. Licensing our data allows you to easily build focused, yet dynamic sub-audiences within your overall campaign audience.
Certifications & Associations
Data Sources & Collection
Machintel’s data acquisition and decision engine combines data from our publishing, ad exchange, and crowdsourcing operations to assemble a comprehensive data pool that encompasses a wide range of data attributes, including social, behavioral, geographic, mobile, firmographic, and demographic data. The engine aggregates data in real-time while enhancing data accuracy and relevance through proprietary AI and machine learning algorithms.
Key Differentiators
Cutting-edge AI and ID Graph Technology: Machintel is the only platform today that has invented technology that can acquire, scale and correlate diverse, conventional, non-traditional datapoints and social sentiments mapped into real identities of people and businesses.
Uncompromising Data Quality: Benchmarking tests show Attentity data is 20-30% more accurate than competitor data resulting in significant advantage in directory, search, mapping and navigation solutions. Machintel People Data has demonstrated 85-95% match rate against any random input of valid identities whereas traditional providers would stand at 55-60%
International Reach: Our primary focus is data about US., UK, Canada, Australia, Thailand, New Zealand, South Africa and with a secondary focus on global information. We maintain business-level data for every region on earth, including GDPR regulated countries. However, we do not collect or analyze any data on person’s regulated by GDPR.
Real-Time, Living Data: Machintel updates 1M business records and 5M consumer records daily from data derived from Social Graphs and Maps.
Deep Experience & Credibility: With more than two decades in the business and a roster of high-profile clients including HP, Citrix, Dell, Microsoft, SAP, Adobe, EMC, Machintel’s reliability and expertise are unmatched in the industry.
Trustworthiness and Dedication to Customer Success: At Machintel, we believe in building strong, lasting relationships with our clients. Our high level of client-centricity is reflected in our customized approach to each project and our commitment to understanding and addressing our clients’ specific needs.
Superior Performance: Machintel’s proprietary Acquisition and Decision Engine can search, combine and validate data on people, businesses, and social sentiments to generate deep profiles and actionable insights achieving. These insights have enabled our clients to achieve up to:
• 3x customer engagement
• 3x lower customer acquisition costs
• 3x more IDs matched
• 20% less error in search and maps
• New type of intelligence for new applications
• 2x increase in sales success rate
Data Privacy
Machintel prioritizes customer data privacy and security through robust data protection, compliance with global data protection regulations, strict access control, confidentiality measures, regular audits and monitoring, and adherence to data handling best practices. We abide by the self- regulating guidelines of the IAB, DMA, NAI & DAA Our internal Data Protection Officer is a licensed attorney in California and manages our data compliance division 3rd party review of architecture, processes, logic, & security, as well as data sourcing, quality, & accuracy. This 3rd party report from BPA Worldwide is available upon request. Machintel complies with all applicable GDPR regulations. We DO NOT, however, compile, analyze, or sell information on persons from countries subject to GDPR. We DO, however, maintain business-level information for all countries.
Integrations
What are you looking for?
Frequently asked questions about Machintel
What does Machintel do?
Machintel provides a data discovery and creation platform that leverages machine learning to acquire and correlate diverse, conventional, and non-traditional data points with social intelligence to build highly accurate business and consumer data sets, in real-time, across the globe.
How much does Machintel cost?
The supported pricing models for Machintel’s data are One-off purchase, Monthly License, and Usage-based. Get talking to a member of the Machintel team to receive custom pricing options, information about data subscription fees, and quotes for Machintel’s data offering tailored to your use case.
What kind of data does Machintel have?
Location Data, Identity Graph Data, TV Viewership Data, Consumer Behavior Data, and 33 others
What data does Machintel offer?
Our next-generation data discovery and creation platform continuously learns to create the most accurate, complete and up-to-date people and business data – designed for enterprises that require precise insights – quickly and at scale. Built on a powerful combination of machine-learning and human insight, Machintel has developed powerful technology that can acquire and correlate diverse, conventional, non-traditional data points and social sentiments – in real time.
How does Machintel collect data?
Machintel’s data acquisition and decision engine combines data from our publishing, ad exchange, and crowdsourcing operations to assemble a comprehensive data pool that encompasses a wide range of data attributes, including social, behavioral, geographic, mobile, firmographic, and demographic data. The engine aggregates data in real-time while enhancing data accuracy and relevance through proprietary AI and machine learning algorithms.
What’s Machintel’s data privacy policy?
Machintel prioritizes customer data privacy and security through robust data protection, compliance with global data protection regulations, strict access control, confidentiality measures, regular audits and monitoring, and adherence to data handling best practices. We abide by the self- regulating guidelines of the IAB, DMA, NAI & DAA Our internal Data Protection Officer is a licensed attorney in California and manages our data compliance division 3rd party review of architecture, processes, logic, & security, as well as data sourcing, quality, & accuracy. This 3rd party report from BPA Worldwide is available upon request. Machintel complies with all applicable GDPR regulations. We DO NOT, however, compile, analyze, or sell information on persons from countries subject to GDPR. We DO, however, maintain business-level information for all countries.
What are the best use cases for Machintel’s data?
Every-channel targeting & everywhere activation: Our B2B Audience Data and underlying B2B-to-Consumer ID Graph, enable true Every-Channel Marketing, allowing you to reach the same person at work and at home, across every channel, on every device, and via every platform you want to use. Create & target sophisticated custom audiences. Create & target sophisticated custom audiences: Don’t limit the success of your campaign with imprecise syndicated audiences from your DSP. We are experts at extracting business intelligence and making it useful for your specific campaign needs, can quickly turn around custom audiences, and activate them anywhere you want to reach your future customers. Execute digital & programmatic B2B campaigns at unparalleled scale: Reach your B2B audiences via programmatic, digital, social, and d-tv, at scales no other audience data provider can offer. Using our proprietary B2B-to-Consumer ID Graph, you can take your B2B onboard rates from 10% to as high as 90%+. Layer our data on yours to generate & target precise lookalike audiences: Uncover new and missed business opportunities by layering our complete business and person universe on top of your 1st party historical CRM, sales records, campaign results, web logs, web visitors, or other proprietary data source. Activate your 1st party data at scale using our ID graph: Linking your 1st party data to our B2B-to-Consumer ID Graph enables you to push that data anywhere you need it, be it between divisions of your company, or into platforms to enable fast and accurate programmatic advertising. Whitelabel our B2B data and our ID graph: ~40% of all B2B data available in AdTech & MarTech is powered by NetWise’s B2B Audience Data. We’re in platforms, 3rd party marketing files, sales & marketing applications, and behind the scenes of major industry ID Graphs. Target and segment businesses by physical locations: Businesses’ physical locations are crucial to our customers that deal in the physical world; logistics, manufacturing, agriculture, healthcare, defense, etc. We maintain comprehensive location level data for all businesses, including the location name, address, phone, and the employees that work there. Append domains to your D&B, infogroup, or 1st party B2B data: Most customers lack comprehensive coverage of websites & domains, yet the domain is increasingly one of the most useful and valuable features of a business. We maintain comprehensive domain coverage for global businesses, often capturing multiple domains used by individual companies for their various products, brands, divisions, and subsidiaries. Model decision committees for advanced campaign execution: Sales and marketing teams know there are multiple decision makers across various departments deciding when to purchase your products. Licensing our data allows you to easily build focused, yet dynamic sub-audiences within your overall campaign audience.
What platforms is Machintel integrated with?
The Trade Desk, Adobe Audience Manager, LinkedIn Marketing Solutions, and Salesforce Audience Studio (fka Krux DMP)