Best Influencer Datasets for Influencer Marketing Research
Influencer datasets refer to collections of data that provide insights into individuals who have a significant impact on the opinions, behaviors, and purchasing decisions of others. These datasets typically include information about influencers’ demographics, social media profiles, engagement metrics, audience demographics, and other relevant data points. By leveraging influencer datasets, businesses and marketers can identify and collaborate with influencers who align with their target audience, enabling them to effectively reach and engage with their desired customer base.
Recommended Influencer Dataset

Influencer Database 2025 | TikTok and Instagram Influencers Database | 10M+ Influencer Data

ViralMoment’s Reddit Cryptocurrency Influencer Activity Tracking

Energy Consumption Data | European Energy Companies | Detailed Profiles from 30M+ Dataset | Best Price Guaranteed

The Data Appeal | Sentiment Data | API, Dataset | 200 Million+ POI Data Mapped | Monitor Customer Sentiment and Satisfaction by Points of Interest

Webautomation Social Media Data | 10M+ YouTube Creators User Profile Dataset | 10M+ Influencers | Web-Scraped | GDPR compliant
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Rhetorik | Decision Makers and Influencers | 24m+ Decision-Makers and Influencers across Europe | Verified and Compliant

B2B Marketing Data | B2B Leads Data | 181M+ Records | Decision Makers, Executives, CEO, MD | 20+ Attributes, Direct E-mail & Phone

Small Business Contact Data - 50M+ Records - 150+ Attributes - Global Outreach - Every 30 days Updated

Mambo Dataset for AI-Generated Music (Machine Learning (ML) Data)

Customer Journey | Europe | Aggregated Foot Traffic Data | GDPR-Compliant
What is an influencer dataset?
An influencer dataset is a collection of data that provides insights into individuals who have a significant impact on the opinions, behaviors, and purchasing decisions of others. It includes information about influencers’ demographics, social media profiles, engagement metrics, audience demographics, and other relevant data points.
How can businesses and marketers benefit from influencer datasets?
Businesses and marketers can benefit from influencer datasets by using them to identify and collaborate with influencers who align with their target audience. This enables them to effectively reach and engage with their desired customer base, increasing brand awareness, driving sales, and building brand loyalty.
What information is typically included in an influencer dataset?
An influencer dataset typically includes information about influencers’ demographics, such as age, gender, location, and interests. It also includes data about their social media profiles, such as follower count, engagement metrics, and content preferences. Additionally, audience demographics, such as age, gender, location, and interests, are often included.
How are influencer datasets collected?
Influencer datasets are collected through various methods, including web scraping, social media APIs, and partnerships with influencer marketing platforms. These methods allow for the collection of data from influencers’ social media profiles, public information, and engagement metrics.
How can influencer datasets be used for influencer marketing campaigns?
Influencer datasets can be used for influencer marketing campaigns by helping businesses and marketers identify influencers who align with their target audience. By analyzing the data in the dataset, they can determine which influencers have the highest engagement rates, reach, and relevance to their brand. This enables them to make informed decisions about which influencers to collaborate with and how to effectively engage with their target audience.
Are influencer datasets available for all social media platforms?
Influencer datasets are available for various social media platforms, including Instagram, YouTube, TikTok, Twitter, and Facebook. However, the availability and depth of data may vary depending on the platform and the data collection methods used.