App Store Data: Best App Store Datasets & Databases

What is App Store Data?

App store data is information relating to the performance of mobile apps across public app stores. It’s collected using metrics like number of app downloads, installs, ranking on app store charts, and user reviews. App store data analysis allows developers to improve their app’s visibilty and increase company growth.

What are the sources of App Store Data?

App store data providers collect data from app stores like App Store for iOS, Google Play for Android or Windows Store for Windows Phone. An app store data set or API uses analytics from these app stores which monitor an app’s organic and non-organic downloads. Other statistics which are analyzed for app store data collection include the app’s ranking in the app store, customer conversion rates, and growth over a period of time. Other sources include web scraping and NLP tools, which can calculate customer review sentiment for reviews and star ratings left on app stores.

What is ASO?

ASO is an online marketing strategy used to increase the visbility of a mobile app. It works by using high-intent keywords so that the app ranks highly in the app store charts. The higher an app sits up app store charts, the more downloads it receives. ASO also involves brand analysis and app market analytics, so that developers can create the best app name, logo and description based on real-time app store trends.

What’s the difference between ASO and SEO?

ASO stands for app store optimization, and SEO for search engine optimization. ASO is used to improve the performance of a mobile app across app stores, whereas SEO is concerned with the how highly a website ranks on a search engine like Google. ASO and SEO are both solutions to increase a brand’s online visibility, it’s just that ASO is exclusively deals with apps and app store rankings.

How do you use ASO and ASA?

Both ASO and ASA are solutions for mobile app growth. Whereas ASO is a strategy to increase an app’s organic downloads, ASA (app store advertising) is focussed on non-organic downloads. ASO is free - it uses high-intent keywords to strategically improve an app’s ranking and visibilty in an app store like Google Play or the App Store on iOS devices. ASA requires developers to pay for ads - these appear when a customer visits the app store, driving up conversion and app installs.

Where can I buy App Store Data?

Data providers and vendors listed on Datarade sell App Store Data products and samples. Popular App Store Data products and datasets available on our platform are Global Point-of-Interest Data | POI, Geospatial, Sentiment (Reviews), Footfall, Business Listings & Store Location | 200 Million+ POIs Mapped by The Data Appeal Company, Digital Digits LLC | Social Networking App | IOS App Store impressions by Digital Digits, and Apple Appstore & Google Play Store data by Datandard.

How can I get App Store Data?

You can get App Store Data via a range of delivery methods - the right one for you depends on your use case. For example, historical App Store Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time App Store Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to App Store Data?

App Store Data is similar to App Usage Data, App Install Data, App Market Data, App Revenue Data, and App Industry Data. These data categories are commonly used for Online Marketing and Market Intelligence.

What are the most common use cases for App Store Data?

The top use cases for App Store Data are Online Marketing, Market Intelligence, and Mobile Advertising.