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The Ultimate Guide to App Store Data 2021
What is App Store Data?
App store data is information relating to the performance of mobile apps across public app stores. It’s collected using metrics like number of app downloads, installs, ranking on app store charts, and user reviews. App store data analysis allows developers to improve their app’s visibilty and increase company growth.
What are the sources of App Store Data?
App store data providers collect data from app stores like App Store for iOS, Google Play for Android or Windows Store for Windows Phone. An app store data set or API uses analytics from these app stores which monitor an app’s organic and non-organic downloads. Other statistics which are analyzed for app store data collection include the app’s ranking in the app store, customer conversion rates, and growth over a period of time. Other sources include web scraping and NLP tools, which can calculate customer review sentiment for reviews and star ratings left on app stores.
What is ASO?
ASO is an online marketing strategy used to increase the visbility of a mobile app. It works by using high-intent keywords so that the app ranks highly in the app store charts. The higher an app sits up app store charts, the more downloads it receives. ASO also involves brand analysis and app market analytics, so that developers can create the best app name, logo and description based on real-time app store trends.
What’s the difference between ASO and SEO?
ASO stands for app store optimization, and SEO for search engine optimization. ASO is used to improve the performance of a mobile app across app stores, whereas SEO is concerned with the how highly a website ranks on a search engine like Google. ASO and SEO are both solutions to increase a brand’s online visibility, it’s just that ASO is exclusively deals with apps and app store rankings.
How do you use ASO and ASA?
Both ASO and ASA are solutions for mobile app growth. Whereas ASO is a strategy to increase an app’s organic downloads, ASA (app store advertising) is focussed on non-organic downloads. ASO is free - it uses high-intent keywords to strategically improve an app’s ranking and visibilty in an app store like Google Play or the App Store on iOS devices. ASA requires developers to pay for ads - these appear when a customer visits the app store, driving up conversion and app installs.
Who are the best App Store Data providers?
Finding the right App Store Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular App Store Data providers that you might want to buy App Store Data from are 42matters, Priori Data, App Annie, Appfigures, and MobileAction.
Where can I buy App Store Data?
Data providers and vendors listed on Datarade sell App Store Data products and samples. Popular App Store Data products and datasets available on our platform are Connected TV apps (Roku, tvOS, FireTV) by 42matters, Demo, B2B, Past Purchase, POI (Visitor Location) Data by Datonics, and Wult Application & Developer Data by Wult.io.
How can I get App Store Data?
You can get App Store Data via a range of delivery methods - the right one for you depends on your use case. For example, historical App Store Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time App Store Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to App Store Data?
App Store Data is similar to Semantic Website Data, News Data, IP Address Data, SEO Data, and Web Scraping Data. These data categories are commonly used for Online Marketing and App Store Data analytics.