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Best Consumer Lifestyle Datasets, Databases & APIs

What is Consumer Lifestyle Data?

Consumer lifestyle data is information relating to consumer preferences, interests and hobbies. It's mostly used by marketers e.g. in psychographic segmentation and personalised advertising. Datarade helps you find the right consumer lifestyle data providers and datasets.Learn more

50+ Results

MBI Geodata - Consumer Lifestyles Data based on consumer interests (51 countries, 5 years history)

by MBI Geodata
The data Global Consumer Styles is an innovative model for market segmentation and determination of target ... The data is available for 51 countries in five continents and globally consistent and comparable.
Available for 51 countries
50 countries on 5 continents
5 years of historical data
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample available

Healthy Lifestyle - Measures around a Healthy Lifestyle - 265M US Adults

by HealthWise Data
Healthy lifestyle indicators lay particularly well into clinical data for a more holistic view of the ... Propensities around an individual’s lifestyle when it comes to health - with indicators such as diet,
Available for 1 countries
265 Million US Adults
1 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals

by AnalyticsIQ
InterestIQ contains data related to a wide variety of consumer lifestyle interests. ... InterestIQ focuses on what consumer hobbies and lifestyle interests.
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview
Start icon5.0(2)

FrescoData Direct Mail Marketing (Consumer Intent Based Attributes/Lifestyle Data)⎢Global Audiences, 10K+ Attributes

by FrescoData
global postal audiences by accessing 10K+ attributes from known, deterministic, compiled and intent data ... such as: HHI, demographics, behavior/lifestyle, interests, intent, tendencies/affinities, location-based
Available for 240 countries
1M records
95% verified address records
Pricing available upon request

Consumer Healthcare Data | Consumer Healthcare Leads | Healthcare Consumer Database

by MedicoReach
Our Consumer Healthcare Data is verified, validated, and cleansed on a regular basis. ... With our comprehensive and highly-targeted Consumer Healthcare Data, we maximize the triumph of your
Available for 240 countries
30 Million records
95% Delivery Rate
Pricing available upon request
5% Datarade discount
Free sample available
Start icon4.8(1)

Consumer Marketing Data | Direct Marketing Data | Consumer Data - 200M+ Consumer Records

by Blue Mail Media
Our customized and Opt-in Consumer Marketing Data will help you to reap maximum ROI. ... With our targeted Consumer Data you can easily connect with the prospects across USA.
Available for 1 countries
200 Million Verified Records
1 years of historical data
90% Accuracy
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
5% Datarade discount
Free sample available
Start icon4.9(2)

Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles

by Factori
Our consumer data is collected and aggregated from surveys, web services and public data sources. ... Our US consumer graph database is a comprehensive data enrichment solution that helps you fill in the
Available for 1 countries
800 + Data Attributes
2 years of historical data
90% fill rate
Starts at
$15,000 / month
Free sample available

Symphony by AnalyticsIQ - Consumer Lifestyle Data USA - Audience Segmentation for 251M Individuals

by AnalyticsIQ
Symphony Segmentation is a national consumer lifestyle segmentation system that segments the United States
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview

OneDB | Consumer Data USA with 273M records by Datastream Group

by Datastream Group
sets and more than 500 data select options. ... sets and more than 500 data select options.
Available for 4 countries
273M records
5 years of historical data
95% accurate
Starts at
$8,000$7,600 / month
5% Datarade discount
Free sample available

Social Handle to Matched to consumer PII

by Multimedia Lists
Social handles of users of the various social platforms matched to consumer PII such as name, address
Available for 1 countries
90 days of historical data
Pricing available upon request
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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MBI Geodata
Based in Germany
MBI Geodata
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
Coverage
worldwide
Data
globally consistent
Quality
strict & continuous controls
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FrescoData
Based in USA
FrescoData
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
175+
Countries
200+MM
B2B Contacts
10,000+
People Data Attributes
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BizProspex
Based in USA
BizProspex
BizProspex is a data mining company at core, we mine data from across the web for b2b intent, decision making and analytics.
98%
Accuracy
0
Duplicates
100%
Customizable
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Blue Mail Media
Based in USA
Blue Mail Media
Blue Mail Media's customized data marketing solutions will help businesses to thrive good results and achieve better ROI of marketing campaigns.
10 Yrs
Experience
4K
Clients Served
100M+
Business Records
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Grepsr
Based in USA
Grepsr
From understanding customers' requirements to the final delivery, we take extra precautions to serve nothing but the most accurate and reliable data. Our dat...
500M+
Records per day
750K+
Web sources per day
99%
Data accuracy

The Ultimate Guide to Consumer Lifestyle Data 2022

Learn about consumer lifestyle data analytics, sources, and collection.

What is Consumer Lifestyle Data?

Consumer Lifestyle Data has taken the place of outdated market research. For marketing success today, you need to be well versed in the psychographic nature of your consumers. Psychographics is the study of the general social and lifestyle trends of a given audience or individual. This data gives insights into how consumers spend their time in general, their motivations, needs, wants, what they consume and their lifestyle trends.

Who uses Consumer Lifestyle Data and for what use cases?

These insights are important for businesses looking to target specific audiences when marketing their services and products. The lifestyle data psychographics of your consumers can be learnt by monitoring their online behaviour. Website analytics, browsing data and social media monitoring will gain you insights into how to best target your consumers. Armed with these insights, you can then target your audience where they already spend their time, rather than waiting for them to find you.

Understanding your target audience’s lifestyle profiles can help you devise the most relevant content topics for your website. It can help with advertising and media campaigns. It can even help with deciding where to locate your next store.

You can look at what sites are attracting your target consumers and then think about how you can remodel your own brand to be more attractive to your target audience. Is your target audience into sports, clubbing or bitcoin? The answers can help you devise content and advertising that will appeal to your target consumers’ lifestyle profiles.

For example, you can detect figures your consumers admire and use this knowledge to make your content and marketing campaigns more attractive to your targeted consumers, by getting popular celebrities to open new stores or partner with you in advertising.

Another example, you can analyse the top influencers and social groups your target consumers are interacting with. Influencer marketing is a billion-dollar industry and set to keep growing. It pays to analyse why your consumers are keen to engage with particular platforms and how you can utilise this for your own brand.

What are typical Consumer Lifestyle Data attributes?

Contextualized data helps companies understand how consumers are responding to their marketing campaigns. Based on customer data, businesses can create customised promotions and special offers for individual customers. This is not possible only through the business website, but also via the digital devices the customers use or the social media platforms they engage with. The information you might want to acquire might include:

  • Social Media Platforms your consumers engage with
  • Statistics on trends popular with your consumers
  • Hobbies your consumers enjoy
  • Social events (such as concerts, music recitals)
  • Causes your targeted audience care for

How Consumer Lifestyle Data is collected?

There are two main ways businesses usually collect data. They can learn from customers directly via surveys and interviews. Another option is to indirectly follow customer’s online behavior by using more technological solutions like browser cookie tracking and scraping the social media for additional insights.
Companies can purchase Consumer Lifestyle Data from third-party sources who already collected the data. Many of these providers offer analytical platforms which analyse the data and give actionable insights. Companies can then use this data to give their consumers a better customer experience by modifying their digital presence, products or services to suit the current marketplace.
As the demand for ever more data grows, so too do the sources utilised by the third-party companies who supply it. At the same time, analytics technology is growing increasingly sophisticated. For businesses, gathering and utilising consumer lifestyle data may become essential to remain competitive.

How to assess the quality of Consumer Lifestyle Data?

You need to be cautious as some providers may have inaccurate information which can cost you money and disgruntled customers. Also some of the more popular data platforms have recently announced that they plan to restrict access to third party consumer data due to new regulations.

High quality data is critical for businesses’ overall value. Poor data quality is a common pitfall when assessing Consumer Lifestyle Data and can lead to a loss of customer’s trust and grave financial loss. The quality of Consumer Lifestyle Data needs to be understood, addressed and controlled if it is to add value to your company. Four simple steps to assure the quality of your consumer lifestyle data are:

  • You should only purchase from reputable sources. ( Ask for references.)
  • The consumer lifestyle dataset you purchase should be able to integrate with your existing business technologies, which should have built in anomaly detection which flags suspicious anomalies, and that runs time series data sets.
  • Ensure the system runs detection algorithms at multiple steps in the pipeline.
  • Ask your data provider for access to a sample data set to test the data quality.

How is Consumer Lifestyle Data typically priced?

Companies can purchase individual datasets from third party companies which usually start at a few hundred dollars for the smaller sets. Alternatively you can purchase an access to API’s and analytical platforms which give you a consistent feed of fresh data to act upon.

Prices for data feeds depend on the size of your company, the system you decide to use, the job type, the number of workers’ nodes used by the job and how many hours you want the system to run. Payment is usually by monthly or annual subscription.

In addition, most data providers will offer non-committal quotes based on your need as well.

What are the common challenges when buying Consumer Lifestyle Data?

A common challenge facing companies when buying Consumer Lifestyle Data is ensuring they purchase good quality data. Selling Consumer Lifestyle Data is a multi-million business and not all the companies selling Consumer Lifestyle Data are ethical or competent. Poor quality data will not benefit your company. Nor will out-of-date data from sellers who don’t update their datasets regularly. Quality is key when it comes to buying Consumer Lifestyle Data.

What to ask Consumer Lifestyle Data providers?

How large are your scales on the attributes of my interest?
Do you provide a sample set?
How and where is the data collected from?
Can your data be integrated with my current business technologies?

Where can I buy Consumer Lifestyle Data?

Data providers and vendors listed on Datarade sell Consumer Lifestyle Data products and samples. Popular Consumer Lifestyle Data products and datasets available on our platform are MBI Geodata - Consumer Lifestyles Data based on consumer interests (51 countries, 5 years history) by MBI Geodata, Healthy Lifestyle - Measures around a Healthy Lifestyle - 265M US Adults by HealthWise Data, and InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals by AnalyticsIQ.

How can I get Consumer Lifestyle Data?

You can get Consumer Lifestyle Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Lifestyle Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Lifestyle Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Lifestyle Data?

Consumer Lifestyle Data is similar to Interest Data, Consumer Behavior Data, Consumer Propensity Data, Consumer Intent Data, and Consumer Sentiment Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Consumer Lifestyle Data?

The top use cases for Consumer Lifestyle Data are Advertising, Audience Targeting, and Audience Insights.

Translations for this page

Datos de estilo de vida del consumidor (ES)