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Consumer Lifestyle Data

Consumer lifestyle data is information relating to consumer preferences, interests and hobbies. It's mostly used by marketers e.g. in psychographic segmentation and personalised advertising. Datarade helps you find the right consumer lifestyle data providers and datasets.

Top Consumer Lifestyle Data APIs, Datasets, and Databases

Find the top commercial Consumer Lifestyle Data sets, feeds and streams.

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Healthy Lifestyles Data

by HealthWise Data
Consumer data and modeling specifically focused on health and lifestyle, with propensities including likeliness to have a healthy diet, likeliness to smoke, and more. Lays well into clinical data f...
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseData Onboarding, Audience Targeting + 3 more
Pricing available upon request
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Consumer Data

by Matrixian Group
Our consumer data covers every household in Europe.
Country
Germany
United Kingdom
France
+ 48 others
Use CaseConsumer Trend Analysis, Consumer Profiling + 3 more
Pricing available upon request
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Premium Partner
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Datastream Auto Consumer file

by Datastream Group
180 million + Consumer Automotive File
Country
USA
Use CaseIdentity-Based Targeting, Contact Validation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Consumer Styles

by MBI Geodata
Where do people with different consumer styles live? The data is available for 51 countries in five continents and globally consistent and comparable.
Volume50 countries on 5 continents
Quality100% coverage, varies by country
Country
Germany
United Kingdom
France
+ 48 others
History5 years of past data available
Use CaseConsumer Profiling, purchase behavior analytics + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
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Adstra Consumer

by Adstra
Our essential consumer data file on 232MM validated US individuals, focused on providing the 300 data elements marketers and advertisers most commonly use including standards like age, income, gend...
Volume232M records, 300 data elements
Country
USA
Use CaseConsumer Intelligence, Omnichannel Marketing + 2 more
Pricing available upon request
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Consumer, Demographic and Interest Database

by BIGDBM
The BigDBM Consumer Database is comprised of over 80 sources and includes over 400 different data points for each individual in a household with complete PII. The fields provided include demographi...
Country
USA
Canada
Mexico
+ 10 others
Use CaseConsumer Data Enrichment
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Health & Wellness Consumer Data Universe

by HealthWise Data
Data universe that includes ailment propensities, healthy lifestyle indicators, health conscientiousness/adherence, receptivity to alternative medicine, ability to pay for medical expenses, likely ...
Volume70 Health & Wellness Data Attributes, 242 Million US Adults
Country
USA
History1 years of past data available
Use CaseData Modeling, Audience Analytics + 3 more
Pricing available upon request
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Consumer Data

by Matrixian Group
Our consumer data covers every household in Europe.
Country
Germany
United Kingdom
France
+ 48 others
Use CaseConsumer Data Enrichment, 360-Degree Customer View + 3 more
Pricing available upon request
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Premium Partner
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Lifesight People Data

by Lifesight
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
Volume910M Device Profiles
Quality70% match rate
Country
USA
China
Japan
+ 127 others
History2 years of past data available
Use CasePersonalization, User Profiling + 3 more
Starts at
$5,000/month
Free sample available
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Health Conscientiousness & Adherence Data

by HealthWise Data
Data which provides a holistic view on consumers' health conscientiousness; propensities including likeliness to have annual exams, likeliness to have a PCP, and more.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Creation, Data Onboarding + 3 more
Pricing available upon request
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Top Consumer Lifestyle Data Providers, Vendors, and Companies

Find the top Consumer Lifestyle Data aggregators, suppliers, and firms.

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Based in United States of America

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technol...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United States of America

Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United States of America

Complementics is a mobile data marketplace with SDK derived data from more than 1 Billion devices

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

i360 sits on the bleeding edge of technology, delivering innovative products and services through the strategic use of data, software and analytics. Bringing together this unique set of data scien...

Based in Germany

adality as a 3rd party data provider enables you to use anonymized insights about internet users for your online marketing. We offer you a wide range of possibilities to utilize real-world data ...

Based in France

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publis...

Based in United Kingdom

Fable Data aggregates consumer transaction data sourced from banks, card issuers and open banking companies across Europe. We selectively partner with diverse data providers to build a sample repr...

The Ultimate Guide to Consumer Lifestyle Data 2020

Learn everything about Consumer Lifestyle Data. Understand data sources, popular use cases, and data quality.

What is Consumer Lifestyle Data?

Consumer Lifestyle Data has taken the place of outdated market research. For marketing success today, you need to be well versed in the psychographic nature of your consumers. Psychographics is the study of the general social and lifestyle trends of a given audience or individual. This data gives insights into how consumers spend their time in general, their motivations, needs, wants, what they consume and their lifestyle trends.

Who uses Consumer Lifestyle Data and for what use cases?

These insights are important for businesses looking to target specific audiences when marketing their services and products. The lifestyle data psychographics of your consumers can be learnt by monitoring their online behaviour. Website analytics, browsing data and social media monitoring will gain you insights into how to best target your consumers. Armed with these insights, you can then target your audience where they already spend their time, rather than waiting for them to find you.

Understanding your target audience’s lifestyle profiles can help you devise the most relevant content topics for your website. It can help with advertising and media campaigns. It can even help with deciding where to locate your next store.

You can look at what sites are attracting your target consumers and then think about how you can remodel your own brand to be more attractive to your target audience. Is your target audience into sports, clubbing or bitcoin? The answers can help you devise content and advertising that will appeal to your target consumers’ lifestyle profiles.

For example, you can detect figures your consumers admire and use this knowledge to make your content and marketing campaigns more attractive to your targeted consumers, by getting popular celebrities to open new stores or partner with you in advertising.

Another example, you can analyse the top influencers and social groups your target consumers are interacting with. Influencer marketing is a billion-dollar industry and set to keep growing. It pays to analyse why your consumers are keen to engage with particular platforms and how you can utilise this for your own brand.

What are typical Consumer Lifestyle Data attributes?

Contextualized data helps companies understand how consumers are responding to their marketing campaigns. Based on customer data, businesses can create customised promotions and special offers for individual customers. This is not possible only through the business website, but also via the digital devices the customers use or the social media platforms they engage with. The information you might want to acquire might include:

  • Social Media Platforms your consumers engage with
  • Statistics on trends popular with your consumers
  • Hobbies your consumers enjoy
  • Social events (such as concerts, music recitals)
  • Causes your targeted audience care for

How Consumer Lifestyle Data is collected?

There are two main ways businesses usually collect data. They can learn from customers directly via surveys and interviews. Another option is to indirectly follow customer’s online behavior by using more technological solutions like browser cookie tracking and scraping the social media for additional insights.
Companies can purchase Consumer Lifestyle Data from third-party sources who already collected the data. Many of these providers offer analytical platforms which analyse the data and give actionable insights. Companies can then use this data to give their consumers a better customer experience by modifying their digital presence, products or services to suit the current marketplace.
As the demand for ever more data grows, so too do the sources utilised by the third-party companies who supply it. At the same time, analytics technology is growing increasingly sophisticated. For businesses, gathering and utilising consumer lifestyle data may become essential to remain competitive.

How to assess the quality of Consumer Lifestyle Data?

You need to be cautious as some providers may have inaccurate information which can cost you money and disgruntled customers. Also some of the more popular data platforms have recently announced that they plan to restrict access to third party consumer data due to new regulations.

High quality data is critical for businesses’ overall value. Poor data quality is a common pitfall when assessing Consumer Lifestyle Data and can lead to a loss of customer’s trust and grave financial loss. The quality of Consumer Lifestyle Data needs to be understood, addressed and controlled if it is to add value to your company. Four simple steps to assure the quality of your consumer lifestyle data are:

  • You should only purchase from reputable sources. ( Ask for references.)
  • The consumer lifestyle dataset you purchase should be able to integrate with your existing business technologies, which should have built in anomaly detection which flags suspicious anomalies, and that runs time series data sets.
  • Ensure the system runs detection algorithms at multiple steps in the pipeline.
  • Ask your data provider for access to a sample data set to test the data quality.

How is Consumer Lifestyle Data typically priced?

Companies can purchase individual datasets from third party companies which usually start at a few hundred dollars for the smaller sets. Alternatively you can purchase an access to API’s and analytical platforms which give you a consistent feed of fresh data to act upon.

Prices for data feeds depend on the size of your company, the system you decide to use, the job type, the number of workers’ nodes used by the job and how many hours you want the system to run. Payment is usually by monthly or annual subscription.

In addition, most data providers will offer non-committal quotes based on your need as well.

What are the common challenges when buying Consumer Lifestyle Data?

A common challenge facing companies when buying Consumer Lifestyle Data is ensuring they purchase good quality data. Selling Consumer Lifestyle Data is a multi-million business and not all the companies selling Consumer Lifestyle Data are ethical or competent. Poor quality data will not benefit your company. Nor will out-of-date data from sellers who don’t update their datasets regularly. Quality is key when it comes to buying Consumer Lifestyle Data.

What to ask Consumer Lifestyle Data providers?

How large are your scales on the attributes of my interest?
Do you provide a sample set?
How and where is the data collected from?
Can your data be integrated with my current business technologies?

Categories Related to Consumer Lifestyle Data

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Popular Consumer Lifestyle Data Use Cases

Find out the most common applications of Consumer Lifestyle Data.