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Best Consumer Lifestyle Datasets, Databases & APIs

What is Consumer Lifestyle Data?

Consumer lifestyle data is information relating to consumer preferences, interests and hobbies. It's mostly used by marketers e.g. in psychographic segmentation and personalised advertising. Datarade helps you find the right consumer lifestyle data providers and datasets.Learn more

Recommended Consumer Lifestyle Data Products

50+ Results
Start icon4.9(2)

Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles

by Factori
Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. ... Our US consumer graph database is a comprehensive data enrichment solution that can help you fill the
Available for 13 countries
800 + Data Attributes
1 years of historical data
90% fill rate
Starts at
$360,000 / year
Free sample preview
Free sample available

InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals

InterestIQ contains data related to a wide variety of consumer lifestyle interests. ... InterestIQ focuses on what consumer hobbies and lifestyle interests.
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview

Healthy Lifestyle - Measures around a Healthy Lifestyle - 265M US Adults

Healthy lifestyle indicators lay particularly well into clinical data for a more holistic view of the ... Propensities around an individual’s lifestyle when it comes to health - with indicators such as diet,
Available for 1 countries
265 Million US Adults
1 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

MBI Geodata - Consumer Lifestyles Data based on consumer interests (51 countries, 5 years history)

The data Global Consumer Styles is an innovative model for market segmentation and determination of target ... The data is available for 51 countries in five continents and globally consistent and comparable.
Available for 51 countries
50 countries on 5 continents
5 years of historical data
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample available

Whooz Consumer Segmentation - A powerful cross-channel consumer classification based on demography, lifestyle and behaviour of all 8mln NL households

by Whooz
OPTIMISING CONSUMER INTERACTIONS Our consumer data is used by our customers to achieve three types of ... and identifying a wide range of consumer behaviour.
Available for 1 countries
8M records
100% match rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available
15% revenue share
Start icon5.0(2)

Dataset of doctors practicing in the US

The data delivered to you is in a clean, de-duped, transparent and robust manner. ... 𝐔𝐬𝐞 𝐜𝐚𝐬𝐞𝐬: ◾Marketers can use this data to create demography of doctors practicing in the US.
Available for 1 countries
700K leads approx.
100% accuracy rate
Starts at
$100 / purchase
Free sample preview
12% Datarade discount
Free sample available
revenue share

BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle

by BIGDBM
data with our consumer data resulting in higher accuracy. ... The BIGDBM Consumer Database includes demographics, psychographic, lifestyle criteria, buying behavior
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Total Consumer Insights - U.S. Only

Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available. ... Total Consumer Insights is a licensed data set that provides rich demographic, behavioral and household
Available for 1 countries
266M Records
10 years of historical data
Starts at
$15,000 / month
Free sample available
Start icon4.8(1)

Consumer Marketing Data | Direct Marketing Data | Consumer Data - 200M+ Consumer Records

Our customized and Opt-in Consumer Marketing Data will help you to reap maximum ROI. ... With our targeted Consumer Data you can easily connect with the prospects across USA.
Available for 1 countries
200 Million Verified Records
1 years of historical data
90% Accuracy
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
5% Datarade discount
Free sample available
Start icon3.8(1)

Olvin | Store Visitor Data | Retail Consumer Dataset Including Cross-Shopping

by Olvin
Safegraph’s point-of-interest data, Transunion’s consumer data and more. ... Process and analyze consumer profile data on over 1 million retail locations across the US.
Available for 1 countries
1M Retail Store Locations
4 years of historical data
Starts at
$0.50 / record
Free sample preview

More Consumer Lifestyle Data Products

Discover related consumer lifestyle data products.
251M Individuals
USA covered
3 months of historical data
CharityIQ contains data related to charitable consumer donation behaviors including cause types, donation motivations, donation amount, and more.
98% Fill Rate
249 countries covered
Healthcare data has altered how things are analyzed and leveraged in the health industry. These data are used in Healthcare Analytics, which has the potentia...
251M Individuals
USA covered
3 months of historical data
MotivatorIQ contains data related to the internal motivations that drive consumer purchase-decisions.
1.03B Device Profiles
70% match rate
247 countries covered
Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current custome...
251M Individuals
USA covered
3 months of historical data
InterestIQ contains data related to a wide variety of consumer lifestyle interests.
8M records
100% match rate
Netherlands covered
The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It ...
2 countries covered
Health and fitness data collected from deidentified users. Attributes include user BMI, calorie consumption, step count, weight, height, heart rate, and bloo...
30 Million Records
90% Delivery Rate
240 countries covered
We enable medical marketers to materialize their business objectives into effective reality with customized Telemedicine data solutions. With our data in pla...
200 Million Verified Records
90% Accuracy
USA covered
Our verified Consumer Data can help you reach prospects based on Age, Gender, Employment, Income. Connect with the audience to promote your products/services...
251M Individuals
USA covered
3 months of historical data
HealthIQ contains HIPAA compliant SDoH, REL, and consumer data related to an individual's health and wellness to help providers improve patient outcomes and ...
30 Million records
95% Delivery Rate
240 countries covered
Accelerate the success of your marketing campaigns with MedicoReach’s accurate, reliable, and comprehensive Consumer Healthcare data. You can even send a per...
30 Million records
90% Delivery Rate
240 countries covered
Leverage the authentic Healthcare Insurance Data from MedicoReach and drop your marketing messages to the right inbox of your targeted audience. We offer mul...
100 Million
2 countries covered
2 years of historical data
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
8M records
100% match rate
Netherlands covered
The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It ...
2 countries covered
Health and fitness data collected from deidentified users. Attributes include user BMI, calorie consumption, step count, weight, height, heart rate, and bloo...
8M records
100% match rate
Netherlands covered
Our well-known Whize segmentation model is available at household level for all 8 million Dutch households. With this, we can deliver a comprehensive portfol...
1M Retail Store Locations
USA covered
4 years of historical data
Process and analyze consumer profile data on over 1 million retail locations across the US. Each row contains a monthly profile of a store's visitors includi...
260M records
97% model match rate
USA covered
Maximize the success of your B2C healthcare marketing campaign with our comprehensive and high-performance set of modelled US consumer healthcare purchasing ...
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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MBI Geodata
Based in Germany
MBI Geodata
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
Coverage
worldwide
Data
globally consistent
Quality
strict & continuous controls
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BizProspex
Based in USA
BizProspex
BizProspex is a data mining company at core, we mine data from across the web for b2b intent, decision making and analytics.
98%
Accuracy
0
Duplicates
100%
Customizable
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Grepsr
Based in USA
Grepsr
From understanding customers' requirements to the final delivery, we take extra precautions to serve nothing but the most accurate and reliable data. Our dat...
500M+
Records per day
750K+
Web sources per day
99%
Data accuracy
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Reklaim
Based in USA
Reklaim
Reklaim is the only company in the world allowing consumers control and transparency on their data. With an ecosystem of 150+ million profiles, when purchasi...
CPRA, GPDR
Compliance
+150m
Users
USA & CAN
Coverage
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Blue Mail Media
Based in USA
Blue Mail Media
Blue Mail Media's customized data marketing solutions will help businesses to thrive good results and achieve better ROI of marketing campaigns.
10 Yrs
Experience
4K
Clients Served
100M+
Business Records

The Ultimate Guide to Consumer Lifestyle Data 2023

Learn about consumer lifestyle data analytics, sources, and collection.

What is Consumer Lifestyle Data?

Consumer Lifestyle Data has taken the place of outdated market research. For marketing success today, you need to be well versed in the psychographic nature of your consumers. Psychographics is the study of the general social and lifestyle trends of a given audience or individual. This data gives insights into how consumers spend their time in general, their motivations, needs, wants, what they consume and their lifestyle trends.

Who uses Consumer Lifestyle Data and for what use cases?

These insights are important for businesses looking to target specific audiences when marketing their services and products. The lifestyle data psychographics of your consumers can be learnt by monitoring their online behaviour. Website analytics, browsing data and social media monitoring will gain you insights into how to best target your consumers. Armed with these insights, you can then target your audience where they already spend their time, rather than waiting for them to find you.

Understanding your target audience’s lifestyle profiles can help you devise the most relevant content topics for your website. It can help with advertising and media campaigns. It can even help with deciding where to locate your next store.

You can look at what sites are attracting your target consumers and then think about how you can remodel your own brand to be more attractive to your target audience. Is your target audience into sports, clubbing or bitcoin? The answers can help you devise content and advertising that will appeal to your target consumers’ lifestyle profiles.

For example, you can detect figures your consumers admire and use this knowledge to make your content and marketing campaigns more attractive to your targeted consumers, by getting popular celebrities to open new stores or partner with you in advertising.

Another example, you can analyse the top influencers and social groups your target consumers are interacting with. Influencer marketing is a billion-dollar industry and set to keep growing. It pays to analyse why your consumers are keen to engage with particular platforms and how you can utilise this for your own brand.

What are typical Consumer Lifestyle Data attributes?

Contextualized data helps companies understand how consumers are responding to their marketing campaigns. Based on customer data, businesses can create customised promotions and special offers for individual customers. This is not possible only through the business website, but also via the digital devices the customers use or the social media platforms they engage with. The information you might want to acquire might include:

  • Social Media Platforms your consumers engage with
  • Statistics on trends popular with your consumers
  • Hobbies your consumers enjoy
  • Social events (such as concerts, music recitals)
  • Causes your targeted audience care for

How Consumer Lifestyle Data is collected?

There are two main ways businesses usually collect data. They can learn from customers directly via surveys and interviews. Another option is to indirectly follow customer’s online behavior by using more technological solutions like browser cookie tracking and scraping the social media for additional insights.
Companies can purchase Consumer Lifestyle Data from third-party sources who already collected the data. Many of these providers offer analytical platforms which analyse the data and give actionable insights. Companies can then use this data to give their consumers a better customer experience by modifying their digital presence, products or services to suit the current marketplace.
As the demand for ever more data grows, so too do the sources utilised by the third-party companies who supply it. At the same time, analytics technology is growing increasingly sophisticated. For businesses, gathering and utilising consumer lifestyle data may become essential to remain competitive.

How to assess the quality of Consumer Lifestyle Data?

You need to be cautious as some providers may have inaccurate information which can cost you money and disgruntled customers. Also some of the more popular data platforms have recently announced that they plan to restrict access to third party consumer data due to new regulations.

High quality data is critical for businesses’ overall value. Poor data quality is a common pitfall when assessing Consumer Lifestyle Data and can lead to a loss of customer’s trust and grave financial loss. The quality of Consumer Lifestyle Data needs to be understood, addressed and controlled if it is to add value to your company. Four simple steps to assure the quality of your consumer lifestyle data are:

  • You should only purchase from reputable sources. ( Ask for references.)
  • The consumer lifestyle dataset you purchase should be able to integrate with your existing business technologies, which should have built in anomaly detection which flags suspicious anomalies, and that runs time series data sets.
  • Ensure the system runs detection algorithms at multiple steps in the pipeline.
  • Ask your data provider for access to a sample data set to test the data quality.

How is Consumer Lifestyle Data typically priced?

Companies can purchase individual datasets from third party companies which usually start at a few hundred dollars for the smaller sets. Alternatively you can purchase an access to API’s and analytical platforms which give you a consistent feed of fresh data to act upon.

Prices for data feeds depend on the size of your company, the system you decide to use, the job type, the number of workers’ nodes used by the job and how many hours you want the system to run. Payment is usually by monthly or annual subscription.

In addition, most data providers will offer non-committal quotes based on your need as well.

What are the common challenges when buying Consumer Lifestyle Data?

A common challenge facing companies when buying Consumer Lifestyle Data is ensuring they purchase good quality data. Selling Consumer Lifestyle Data is a multi-million business and not all the companies selling Consumer Lifestyle Data are ethical or competent. Poor quality data will not benefit your company. Nor will out-of-date data from sellers who don’t update their datasets regularly. Quality is key when it comes to buying Consumer Lifestyle Data.

What to ask Consumer Lifestyle Data providers?

How large are your scales on the attributes of my interest?
Do you provide a sample set?
How and where is the data collected from?
Can your data be integrated with my current business technologies?

Where can I buy Consumer Lifestyle Data?

Data providers and vendors listed on Datarade sell Consumer Lifestyle Data products and samples. Popular Consumer Lifestyle Data products and datasets available on our platform are Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles by Factori, InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals by AnalyticsIQ, and Healthy Lifestyle - Measures around a Healthy Lifestyle - 265M US Adults by HealthWise Data.

How can I get Consumer Lifestyle Data?

You can get Consumer Lifestyle Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Lifestyle Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Lifestyle Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Lifestyle Data?

Consumer Lifestyle Data is similar to Interest Data, Consumer Behavior Data, Consumer Propensity Data, Consumer Intent Data, and Consumer Sentiment Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Consumer Lifestyle Data?

The top use cases for Consumer Lifestyle Data are Advertising, Audience Targeting, and Audience Insights.

Translations for this page

Datos de estilo de vida del consumidor (ES)