Kochava Collective
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About Kochava Collective
Kochava Collective in a Nutshell
The Collective is the largest independent marketplace for connected devices with more than 10 billion addressable device profiles that can be activated across all major platforms, networks and DSPs.
Activate Popular Personas: browse a curated marketplace with the most popular pre-packaged persona-based audiences ready for easy activation.
Define a Custom Audience: choose from filters like demographics, apps on device, POIs visited, interests, and more to build your perfect audience.
Generate Lookalikes & Maximize Reach: create scaled lookalike segments based on your own seed audiences. Maximize your audience reach via cross-device mapping.
Access Audience Insights: use Audience Insights to see a detailed breakdown of your audience attributes – from apps on device to most-frequented points of interest.
Geo Coverage
Data Offering
Collective data is collected from vetted third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Collective does not include any data from enterprise Kochava measurement platform customers.
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Certifications & Associations
Data Sources & Collection
We have over 50 privacy first, consented, and opt-in only suppliers across our eleven data feeds across a massive global footprint.
Data Privacy
The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.
Integrations
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Frequently asked questions about Kochava Collective
What does Kochava Collective do?
The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative audience data through data enrichment and competitor audience analysis, while also providing a channel for data monetization.
How much does Kochava Collective cost?
The supported pricing models for Kochava Collective’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Kochava Collective offers free samples for individual data requirements. Get talking to a member of the Kochava Collective team to receive custom pricing options, information about data subscription fees, and quotes for Kochava Collective’s data offering tailored to your use case.
What kind of data does Kochava Collective have?
Mobile Location Data
What data does Kochava Collective offer?
Collective data is collected from vetted third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Collective does not include any data from enterprise Kochava measurement platform customers.
How does Kochava Collective collect data?
We have over 50 privacy first, consented, and opt-in only suppliers across our eleven data feeds across a massive global footprint.
What’s Kochava Collective’s data privacy policy?
The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.
What platforms is Kochava Collective integrated with?
MediaMath, adsquare, The Trade Desk, AdColony, adelphic, InMobi, ADITION technologies AG, Narrative I/O, and Google Marketing Platform