The largest independent mobile data marketplace for connected devices.
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The Kochava Collective is the largest independent marketplace for connected devices with more than 8 billion addressable device profiles that can be activated across all major platforms, networks and DSPs.
Activate Popular Personas: browse a curated marketplace with the most popular pre-packaged persona-based audiences ready for easy activation.
Define a Custom Audience: choose from filters like demographics, apps on device, POIs visited, interests, and more to build your perfect audience.
Generate Lookalikes & Maximize Reach: create scaled lookalike segments based on your own seed audiences. Maximize your audience reach via cross-device mapping.
Access Audience Insights: use Audience Insights to see a detailed breakdown of your audience attributes – from apps on device to most-frequented points of interest.
- United States of America
Data collected from vetted first- and third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Kochava Collective does not include any data from enterprise Kochava measurement platform customers.
Pricing is feed based and on regions desired.
- One-off purchase
- Monthly subscription
- Yearly subscription
- Usage Based
Certifications & Associations
Data Sources & Collection
• Optimize your mobile strategy with real-time measurement of user engagements
• Kochava’s centralized dashboard allows you to track everything from impressions to post install events
• Generate more conversions and sales with intelligence that enables advanced segmentation and more effective mobile ad spend
• Scale your Twitter campaign initiatives with Kochava’s reliable and secure infrastructure
The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.