Collective Data Solutions
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About Collective Data Solutions
Collective Data Solutions in a Nutshell
The Collective is the largest independent marketplace for connected devices with more than 10 billion addressable device profiles that can be activated across all major platforms, networks and DSPs.
Activate Popular Personas: browse a curated marketplace with the most popular pre-packaged persona-based audiences ready for easy activation.
Define a Custom Audience: choose from filters like demographics, apps on device, POIs visited, interests, and more to build your perfect audience.
Generate Lookalikes & Maximize Reach: create scaled lookalike segments based on your own seed audiences. Maximize your audience reach via cross-device mapping.
Access Audience Insights: use Audience Insights to see a detailed breakdown of your audience attributes – from apps on device to most-frequented points of interest.
Geo Coverage
Data Offering
Collective data is collected from vetted third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Collective does not include any data from enterprise Kochava measurement platform customers.
Use Cases
We provide the identity ingredients for global brands to compete in their widely varied industries and as such, we cover the following - and more - use cases:
- Footfall traffic focused on dwell time using polygons
- Mobility data for digital out of home (DOOH)
- Enrichment that provides ancillary information (hashed emails, CTV ID’s, apps on device, primary IP addresses, etc.) based on MAIDs
- Visitation across sports, QSR, travel, and entertainment venues
- Demographic enrichment for POS clients
Certifications & Associations
Data Sources & Collection
We have over 50 privacy first, consented, and opt-in only suppliers across our eleven data feeds across a massive global footprint.
Key Differentiators
The Collective is the largest independent global data marketplace (DMP) with over ten billion all-time MAIDs and over one billion global hashed email to mobile linkages (HEM’s). We also have a robust global Primary IP Graph as well as App Activity, CTV/OTT, Demographics, and Transactional data feeds.
We also take great pride in the curation of our supplier network which is comprised of over 50 top tier, privacy first, and fully consented aggregators and publishers to ensure compliance, quality and scale.
Data Privacy
The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.
Integrations
What are you looking for?
Frequently asked questions about Collective Data Solutions
What does Collective Data Solutions do?
The Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative audience data through data enrichment and competitor audience analysis, while also providing a channel for data monetization.
How much does Collective Data Solutions cost?
The supported pricing models for Collective Data Solutions’ data are One-off purchase, Monthly License, Yearly License, and Usage-based. Collective Data Solutions offers free samples for individual data requirements. Get talking to a member of the Collective Data Solutions team to receive custom pricing options, information about data subscription fees, and quotes for Collective Data Solutions’ data offering tailored to your use case.
What kind of data does Collective Data Solutions have?
App Usage Data, Consumer Behavior Data, Mobile Location Data, B2B Marketing Data, and 19 others
What data does Collective Data Solutions offer?
Collective data is collected from vetted third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Collective does not include any data from enterprise Kochava measurement platform customers.
How does Collective Data Solutions collect data?
We have over 50 privacy first, consented, and opt-in only suppliers across our eleven data feeds across a massive global footprint.
What’s Collective Data Solutions’ data privacy policy?
The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.
What are the best use cases for Collective Data Solutions’ data?
We provide the identity ingredients for global brands to compete in their widely varied industries and as such, we cover the following - and more - use cases: Footfall traffic focused on dwell time using polygons Mobility data for digital out of home (DOOH) Enrichment that provides ancillary information (hashed emails, CTV ID’s, apps on device, primary IP addresses, etc.) based on MAIDs Visitation across sports, QSR, travel, and entertainment venues Demographic enrichment for POS clients
What platforms is Collective Data Solutions integrated with?
MediaMath, adsquare, The Trade Desk, AdColony, adelphic, InMobi, ADITION technologies AG, Narrative I/O, and Google Marketing Platform