Kochava Collective

The largest independent mobile data marketplace for connected devices.

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About

The Kochava Collective is the largest independent marketplace for connected devices with more than 8 billion addressable device profiles that can be activated across all major platforms, networks and DSPs.

Activate Popular Personas: browse a curated marketplace with the most popular pre-packaged persona-based audiences ready for easy activation.

Define a Custom Audience: choose from filters like demographics, apps on device, POIs visited, interests, and more to build your perfect audience.

Generate Lookalikes & Maximize Reach: create scaled lookalike segments based on your own seed audiences. Maximize your audience reach via cross-device mapping.

Access Audience Insights: use Audience Insights to see a detailed breakdown of your audience attributes – from apps on device to most-frequented points of interest.

Headquarter
United States of America

Data Offering

Data collected from vetted first- and third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Kochava Collective does not include any data from enterprise Kochava measurement platform customers.

Pricing

Pricing is feed based and on regions desired.

  • One-off purchase
  • Monthly license
  • Yearly license
  • Usage-based

Use Cases

Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Réunion
Rwanda
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
North America (1)
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna

Certifications & Associations

Logo of Privacy Shield Framework certification
Logo of Tag Registered certification

Data Sources & Collection

• Optimize your mobile strategy with real-time measurement of user engagements

• Kochava’s centralized dashboard allows you to track everything from impressions to post install events

• Generate more conversions and sales with intelligence that enables advanced segmentation and more effective mobile ad spend

• Scale your Twitter campaign initiatives with Kochava’s reliable and secure infrastructure

Data Privacy

The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.

CCPA compliant
GDPR compliant

Integrations

Logo of AdColony integration
Logo of adelphic integration
Logo of ADITION technologies AG integration
Logo of adsquare integration
Logo of Google Marketing Platform integration
Logo of InMobi integration
Logo of MediaMath integration
Logo of Narrative I/O integration
Logo of The Trade Desk integration

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Frequently asked questions about Kochava Collective

What does Kochava Collective do?

The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative audience data through data enrichment and competitor audience analysis, while also providing a channel for data monetization.

How much does Kochava Collective cost?

Pricing is feed based and on regions desired.

What kind of data does Kochava Collective have?

POI Visitation Data, Mobile Audience Data, Restaurant Traffic Data, Identity Graph Data, Demographic Data, Location Data, and Mobile App Usage Data

What data does Kochava Collective offer?

Data collected from vetted first- and third-party sources are ingested and segmented into various behavioral, demographic, and location audience buckets. These audience data segments can be leveraged to enhance a client’s internal database for more detailed audience targeting and analysis. Audience data can also be activated across major social and programmatic platforms. The Kochava Collective does not include any data from enterprise Kochava measurement platform customers.

How does Kochava Collective collect data?

• Optimize your mobile strategy with real-time measurement of user engagements • Kochava’s centralized dashboard allows you to track everything from impressions to post install events • Generate more conversions and sales with intelligence that enables advanced segmentation and more effective mobile ad spend • Scale your Twitter campaign initiatives with Kochava’s reliable and secure infrastructure

What’s Kochava Collective’s data privacy policy?

The Collective is privacy first by design and complies with user data privacy and consent regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Free App Analytics customers contributing to our first-party data footprint are required to adhere to consent and privacy regulations in any jurisdiction where they serve users, with free access to implement Kochava’s intelligent consent management platform. All premium third-party suppliers are thoroughly vetted for data integrity and must pass appropriate privacy string and consent signals.

What platforms is Kochava Collective integrated with?

adsquare, adelphic, ADITION technologies AG, Google Marketing Platform, AdColony, InMobi, MediaMath, The Trade Desk, and Narrative I/O

What do you need?