GPS Location Data: Best GPS Location Datasets & Databases

What is GPS Location Data?

GPS location data is a sub-category of location data, which is itself a sub-category of geospatial data. It is often thought that GPS location data means all location data, though this is incorrect. GPS location data relates to the geographical location of devices - and therefore the people who own or operate these devices - and structures. GPS location data is pure location information from satellites and comes in the form of coordinates.

How is GPS Location Data collected?

GPS location data uses GPS (global positioning system) technology. The global positioning system consists of more than 30 satellites orbiting the earth and producing signals which are received by the technology in devices. Devices can also be placed at structures so that the geographical position of the structures can also be located. The geographical location of the devices is calculated by measuring the time it takes for the signal to arrive at the technology in them. GPS location data is often accurate and precise, as long as the device is connected to a network and has signal.

What are the attributes of GPS Location Data?

GPS location data comes in the form of coordinates. Coordinates consist of latitude and longitude values which commonly appear as (xx.xxx, xx.xxx). All types of location data including GPS location data have the attributes of latitude and longitude in common, and then the other additional attributes are dependent on the source of the data. GPS location data may include the additional attribute of horizontal accuracy to enable users to find out more precise geographical positions of devices and structures. Horizontal accuracy tells users the degree of horizontal error in the particular GPS location data point.

What is GPS Location Data used for?

GPS location data is used by businesses to identify and reach their ideal customers. Foot-traffic analytics using the GPS location data of devices allow businesses to know where to run marketing campaigns and set up new stores. Businesses can also use GPS location data to carry out geo-targeting and audience targeting by behavior and demographic.

How can a user assess the quality of GPS Location Data?

The best GPS location data providers will have certifications to show that their data is high-quality, and they will be able to explain the verification procedures they carry out to ensure data accuracy. They will also be updating their datasets regularly, and you should be able to find good reviews from clients of the best GPS location data providers. Lastly, ask for a data sample before you buy from a GPS location data provider to ensure that their GPS location data is of the quality that your business needs. Quality GPS location data is important - bad GPS location data can result in false findings, which causes businesses to waste time, effort, and money.