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Best Consumer Identity Graph Datasets, Databases & APIs

What is Consumer Identity Graph Data?

Consumer identity graphs track consumers' online habits across multiple devices. Companies and marketers use this information for in-depth insights into their customer's online habits and preferences. Datarade helps you find the best datasets and APIs.Learn more

18 Results

Throtle ID Graph - Deterministic Identity Data USA Consumers

by Throtle
The Throtle ID Graph, also referred to as our Truth Set, is more than an assembly of static data points ... Unite disparate data sources to obtain a unique, single profile of your customers.
Available for 1 countries
350 million MAIDs
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

DrivenIQ, US, HH Consumer Identity Graph | Website Visitor Resolution

DIQ Identity Graph is built via a 23-step data science routine blending individually compiled data with ... Our Super Identity Graph, and linked Validated PII, provide a turnkey data solution for identifying and
Available for 1 countries
30 years of historical data
40% website visitor identity resolution rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available

Consumer Data Enrichment: Consumer Identity Data for LATAM by Retargetly

Our Consumer Graph holds billions of data points on Latin American consumers, including your customers ... with our Graph using common keys.
Available for 6 countries
18 months of historical data
Available Pricing:
Monthly License
Free sample available

Identity Graph Data USA by Datastream Group (MAIDs matched to PII)

Perfect for Identity Graphs Identity, especially online, well, it’s complicated. ... example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
5% Datarade discount
Free sample available

TrueData Identity Graph (UID2.0, HEM, Maid, AAID)

Customers who are looking to build internal identity products or maps by ingesting raw data sets to do ... Ingest TrueData’s Full Identity Graph (UID2.0, HEM, Maid, AAID) to build derivative products.
Available for 1 countries
Pricing available upon request

MediaWallah - Deterministic People-Based Identity Graph

Our people based Identity Graph is a deterministic data set of 250 million hashed emails connected to ... Our graph can be used to anonymously resolve digital identity of individuals, households, and audiences
Available for 1 countries
250M hashed email linkages
Pricing available upon request

Identity Linkage Data (HEM<>MAID<>IP<>timestamp) data records (US only)

Scanbuy collects approx. 300M unique masked identity data linkages per day (HEM<>MAID<>IP<>timestamp) ... Scanbuy collects approx. 300M unique masked identity data linkages per day (HEM<>MAID<>IP<>timestamp)
Available for 2 countries
Pricing available upon request

IDx - Cookieless Identity Data Solution for LATAM by Retargetly

Use your DMP or Retargetly’s Consumer Graph to add valuable audience insights to those identifiers. ... Collect valuable insights IDx enables you to capture, store, and unify data using an omnichannel identifier
Available for 18 countries
Available Pricing:
Monthly License
Usage-based
Revenue share
Free sample available

Acxiom INFOBASE® - Consumer Data - Individual Level Database (Germany, UK & India Covered)

by Acxiom
The most comprehensive source of consumer information offering insight and targeting. ... Acxiom individual database INFOBASE® offers the most powerful consumer insights.
Available for 3 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Data Augmentation - Identifiers, Privacy, Consent, Behavioural Attributes

by Reklaim
attributes such as age, gender + behavioral attributes or adding a 1x1 record of consent directly from the consumer ... attributes such as age, gender + behavioral attributes or adding a 1x1 record of consent directly from the consumer
Available for 2 countries
125M profiles
2 years of historical data
100% consented
Starts at
$0.20 / cpm
Free sample available

More Consumer Identity Graph Data Products

Discover related consumer identity graph data products.
350 million MAIDs
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
USA covered
Unite disparate data sources to obtain a unique, single profile of your customers.
2 countries covered
Scanbuy collects approx. 300M unique masked identity data linkages per day (HEM<>MAID<>IP<>timestamp) across the US market. We can make this data available ...
40% website visitor identity resolution rate
USA covered
30 years of historical data
DIQ Identity Graph is built via a 23-step data science routine blending individually compiled data with extensive behavior + transaction activity, using a de...
USA covered
The Data Group's Total Mobile Ad IDs solution provides the MAIDs and hashed email pairs to fuel strategies across digital marketing channels
152M properties
USA covered
Build your brand with our property data that covers 99% of all commercial and residential properties nationwide and includes more than 200 additional real es...
USA covered
Map 1st party data to additional identifiers like MAIDs, HomeIP, CTV IDs, and UID 2.0.
40% website visitor identity resolution rate
USA covered
30 years of historical data
DIQ Identity Graph is built via a 23-step data science routine blending individually compiled data with extensive behavior + transaction activity, using a de...
2 countries covered
Scanbuy collects approx. 300M unique masked identity data linkages per day (HEM<>MAID<>IP<>timestamp) across the US market. We can make this data available ...
64 countries covered
12 months of historical data
We provide insights for executive-level decision-makers, helping them turning statistics into direct business decisions.
125M profiles
100% consented
2 countries covered
We provide a data augmentation service that allows data companies to enhance their data - whether that be by adding a new identifier, adding attributes such ...
249 countries covered
Get monthly access to the complete app graph Mobile App Data, Direct SDK, Global Data Coverage, Million Unique Devices
USA covered
Ingest TrueData's Full Identity Graph (UID2.0, HEM, Maid, AAID) to build derivative products.
datarade.ai - Throtle profile banner
Throtle
Based in USA
Throtle
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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DrivenIQ
Based in USA
DrivenIQ
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging ...
4BN
Customer records
230MM
U.S. Households
97MM
Daily Updates
Scanlife by Scanbuy
Based in USA
Scanlife by Scanbuy
Shopping. Demographic. Location. Identity. Featuring 8,000 brand- and product-level segments, merchant names and addresses and location data. All data is at...
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Infutor Data Solutions
Based in USA
Infutor Data Solutions
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every singl...
CCPA
Compliant
Experience
20 Years
Sourcing
Original Source Compiler
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Locationscloud
Based in USA
Locationscloud
Locationscloud is the headmost locations Data scraping Service provider around the globe. Our location Intelligence service serves accurate and up-to-date da...

The Ultimate Guide to Consumer Identity Graph Data 2022

Learn about consumer identity graph data analytics, sources, and collection.

What is Consumer Identity Graph Data?

As technology develops and people use more and more devices to connect to the internet, it is harder to track consumer’s online actions. Consumer identity graphs are used for this purpose. They track people’s online browsing habits, preferences and interests to present a comprehensive consumer profile based off their actions across multiple devices. Consumer identity graphs identify users across different devices by using various different tracking methods and IDs to create an accurate picture of what people are interested in regardless of the device they are using.

How is Consumer Identity Graph Data collected?

Consumer identity graph data is collected in much the same way as consumer identity data. First- and third-party data is used to track people’s online browsing and shopping habits, for example which websites they visit, what purchases they make and how often they make these purchases. From this, data providers can create accurate profiles about consumers’ online interests, habits and preferences and can discern information, such as whether a certain consumer has a strong sense of brand loyalty or is prone to visit other websites for later purchases.
However, a consumer identity graph dataset takes this one step forward. It uses identification data to track the different devices belonging to a specific person or household and from there can combine consumer identity data from across these devices to present the most comprehensive consumer profile possible.

What are the attributes of Consumer Identity Graph Data?

Consumer identity graph data can include a range of consumer information. This can include:

  • Email or physical address
  • Online cookies
  • MAID Device IDs
  • Phone numbers
  • Account usernames
  • IP numbers

… and essentially anything that can be linked back to the device and its identifier.
However, this can also be details about the websites they visit or their online purchasing habits. This information is all used to make a consumer profile which can be used by marketers for advertising campaigns.

What is Consumer Identity Graph Data used for?

Consumer identity graph data is essentially used by companies to recognize customers across the range of devices they may be using. This data can provide key insights about the consumers’ online habits, preferences and interests which can be used by companies’ marketing teams for the most successful campaigns and to generate higher levels of revenue.
This information can also be used by companies to evaluate the performance of their business. They can track visitor frequency to the site and their location to judge their global or regional performance. From here, companies can adjust their online strategies to ensure that they are working in the most efficient way to retain consumer interest.

How can a user assess the quality of Consumer Identity Graph Data?

Assessing the quality of a consumer identity graph dataset is important. The best way to ensure quality is to deal with a reputed data vendor who can assure you of the data quality.

Here are a few methods that you can adopt to assess the cross-device identity data quality:

Sample set for testing
Ask for a sample set for testing. This will help you in testing the waters and gauging that the data shared by you is actually authentic and reliable.

Ask for customer referrals
Perhaps, this is one of the best approaches. If customers of a particular data vendor seem are happy, it is likely that the identity data company provides quality data.

Research and understand data providers’ collection methods
You might also like to have a look at the collection methods used by data vendor for collecting cross-device identity data.

Where can I buy Consumer Identity Graph Data?

Data providers and vendors listed on Datarade sell Consumer Identity Graph Data products and samples. Popular Consumer Identity Graph Data products and datasets available on our platform are Throtle ID Graph - Deterministic Identity Data USA Consumers by Throtle, DrivenIQ, US, HH Consumer Identity Graph | Website Visitor Resolution by DrivenIQ, and Consumer Data Enrichment: Consumer Identity Data for LATAM by Retargetly by Retargetly.

How can I get Consumer Identity Graph Data?

You can get Consumer Identity Graph Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Identity Graph Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Identity Graph Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Identity Graph Data?

Consumer Identity Graph Data is similar to Device Graph Data and B2B Identity Graph Data. These data categories are commonly used for Identity Resolution and Data Onboarding.

What are the most common use cases for Consumer Identity Graph Data?

The top use cases for Consumer Identity Graph Data are Identity Resolution, Data Onboarding, and CRM Data Enrichment.