Best Consumer Identity Graph Datasets, Databases & APIs

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16 Results

Throtle ID Graph - Deterministic Identity Data USA Consumers

by Throtle
The Throtle ID Graph, also referred to as our Truth Set, is more than an assembly of static data points ... Unite disparate data sources to obtain a unique, single profile of your customers.
Available for 1 countries
350 million MAIDs
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Identity Graph Data USA by Datastream Group (MAIDs matched to PII)

by Datastream Group
Perfect for Identity Graphs Identity, especially online, well, it’s complicated. ... example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
5% Datarade discount
Free sample available

Consumer Data Enrichment: Consumer Identity Data for LATAM by Retargetly

by Retargetly
Our Consumer Graph holds billions of data points on Latin American consumers, including your customers ... with our Graph using common keys.
Available for 6 countries
18 months of historical data
Available Pricing:
Monthly License
Free sample available

TrueData Identity Graph (UID2.0, HEM, Maid, AAID)

by TrueData
Customers who are looking to build internal identity products or maps by ingesting raw data sets to do ... Ingest TrueData’s Full Identity Graph (UID2.0, HEM, Maid, AAID) to build derivative products.
Available for 1 countries
Pricing available upon request

MediaWallah - Deterministic People-Based Identity Graph

by MediaWallah
Our people based Identity Graph is a deterministic data set of 250 million hashed emails connected to ... Our graph can be used to anonymously resolve digital identity of individuals, households, and audiences
Available for 1 countries
250M hashed email linkages
Pricing available upon request

IDx - Cookieless Identity Data Solution for LATAM by Retargetly

by Retargetly
Use your DMP or Retargetly’s Consumer Graph to add valuable audience insights to those identifiers. ... Collect valuable insights IDx enables you to capture, store, and unify data using an omnichannel identifier
Available for 18 countries
Available Pricing:
Monthly License
Usage-based
Revenue share
Free sample available

Data Augmentation - Identifiers, Privacy, Consent, Behavioural Attributes

by Reklaim
attributes such as age, gender + behavioral attributes or adding a 1x1 record of consent directly from the consumer ... attributes such as age, gender + behavioral attributes or adding a 1x1 record of consent directly from the consumer
Available for 2 countries
125M profiles
2 years of historical data
100% consented
Starts at
$0.20 / cpm
Free sample available

Acxiom INFOBASE® - Consumer Data - Individual Level Database (Germany, UK & India Covered)

by Acxiom
The most comprehensive source of consumer information offering insight and targeting. ... Acxiom individual database INFOBASE® offers the most powerful consumer insights.
Available for 3 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU)

by Datastream Group
Much of our mobile data is also available with a hashed e-mail giving us the ability to reach the consumer ... As a result, location data can tell you a lot about the preferences of individuals & groups.
Available for 163 countries
38M DAU Feed TO3
24 months of historical data
90% accuracy rate
Starts at
$15,000$14,250 / month
5% Datarade discount
Free sample available
5.0(2)

Locationscloud - First Party Mobile App Data, Direct SDK, Global Data Coverage, Million Unique Devices

by Locationscloud
Get monthly access to the complete app graph Mobile App Data, Direct SDK, Global Data Coverage, Million ... Locationscloud  also  provide a daily/weekly/monthly feed of one of the world’s most extensive databases of app graph
Available for 249 countries
Pricing available upon request
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Throtle
Based in USA
Throtle
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Locationscloud
Based in USA
Locationscloud
Locationscloud is the headmost locations Data scraping Service provider around the globe. Our location Intelligence service serves accurate and up-to-date da...
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Wersel Brand Analytics
Based in United Kingdom
Wersel Brand Analytics
Wersel Data-Hub is a powerful brand collaborative and analytics platform. It can access brands scattered data from every channel, collect and normalize it. T...
Data Integration
Data Visualization
Powerful Hosted Search
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Reklaim
Based in USA
Reklaim
Reklaim is the only company in the world allowing consumers control and transparency on their data. With an ecosystem of 150+ million profiles, when purchasi...
CPRA, GPDR
Compliance
+150m
Users
USA & CAN
Coverage
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Infutor Data Solutions
Based in USA
Infutor Data Solutions
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every singl...
CCPA
Compliant
Experience
20 Years
Sourcing
Original Source Compiler

The Ultimate Guide to Consumer Identity Graph Data 2022

Learn about consumer identity graph data analytics, sources, and collection.

What is Consumer Identity Graph Data?

As technology develops and people use more and more devices to connect to the internet, it is harder to track consumer’s online actions. Consumer identity graphs are used for this purpose. They track people’s online browsing habits, preferences and interests to present a comprehensive consumer profile based off their actions across multiple devices. Consumer identity graphs identify users across different devices by using various different tracking methods and IDs to create an accurate picture of what people are interested in regardless of the device they are using.

How is Consumer Identity Graph Data collected?

Consumer identity graph data is collected in much the same way as consumer identity data. First- and third-party data is used to track people’s online browsing and shopping habits, for example which websites they visit, what purchases they make and how often they make these purchases. From this, data providers can create accurate profiles about consumers’ online interests, habits and preferences and can discern information, such as whether a certain consumer has a strong sense of brand loyalty or is prone to visit other websites for later purchases.
However, a consumer identity graph dataset takes this one step forward. It uses identification data to track the different devices belonging to a specific person or household and from there can combine consumer identity data from across these devices to present the most comprehensive consumer profile possible.

What are the attributes of Consumer Identity Graph Data?

Consumer identity graph data can include a range of consumer information. This can include:

  • Email or physical address
  • Online cookies
  • MAID Device IDs
  • Phone numbers
  • Account usernames
  • IP numbers

… and essentially anything that can be linked back to the device and its identifier.
However, this can also be details about the websites they visit or their online purchasing habits. This information is all used to make a consumer profile which can be used by marketers for advertising campaigns.

What is Consumer Identity Graph Data used for?

Consumer identity graph data is essentially used by companies to recognize customers across the range of devices they may be using. This data can provide key insights about the consumers’ online habits, preferences and interests which can be used by companies’ marketing teams for the most successful campaigns and to generate higher levels of revenue.
This information can also be used by companies to evaluate the performance of their business. They can track visitor frequency to the site and their location to judge their global or regional performance. From here, companies can adjust their online strategies to ensure that they are working in the most efficient way to retain consumer interest.

How can a user assess the quality of Consumer Identity Graph Data?

Assessing the quality of a consumer identity graph dataset is important. The best way to ensure quality is to deal with a reputed data vendor who can assure you of the data quality.

Here are a few methods that you can adopt to assess the cross-device identity data quality:

Sample set for testing
Ask for a sample set for testing. This will help you in testing the waters and gauging that the data shared by you is actually authentic and reliable.

Ask for customer referrals
Perhaps, this is one of the best approaches. If customers of a particular data vendor seem are happy, it is likely that the identity data company provides quality data.

Research and understand data providers’ collection methods
You might also like to have a look at the collection methods used by data vendor for collecting cross-device identity data.

Where can I buy Consumer Identity Graph Data?

Data providers and vendors listed on Datarade sell Consumer Identity Graph Data products and samples. Popular Consumer Identity Graph Data products and datasets available on our platform are Throtle ID Graph - Deterministic Identity Data USA Consumers by Throtle, Identity Graph Data USA by Datastream Group (MAIDs matched to PII) by Datastream Group, and Consumer Data Enrichment: Consumer Identity Data for LATAM by Retargetly by Retargetly.

How can I get Consumer Identity Graph Data?

You can get Consumer Identity Graph Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Identity Graph Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Identity Graph Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Identity Graph Data?

Consumer Identity Graph Data is similar to Device Graph Data and B2B Identity Graph Data. These data categories are commonly used for Identity Resolution and Data Onboarding.

What are the most common use cases for Consumer Identity Graph Data?

The top use cases for Consumer Identity Graph Data are Identity Resolution, Data Onboarding, and CRM Data Enrichment.