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Best Interest-based Audience Datasets, Databases & APIs

What is Interest-based Audience Data?

Interest-based audience data is used to segment audiences according to their product, brand, and lifestyle interests. It allows marketers to design and push highly-relevant ads to customers who will engage with them. Datarade helps you to find interest-based audience datasets. Learn more

Recommended Interest-based Audience Data Products

7 Results
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Factori Audience | 1.2B unique mobile users in APAC, EU, North America and MENA

by Factori
We have categorized our audience data into consumable categories such as interest, demographics, behavioral ... -Interests: Methodology: This segment is created based on users interest on a specific subject while
Available for 249 countries
946M Device profiles
2 years of historical data
70% match rate
Starts at
$5,000 / month
Free sample preview
Free sample available

InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals

InterestIQ contains data related to a wide variety of consumer lifestyle interests. ... Our InterestIQ data includes elements such as cooking and food, movies and reading, electronics, home
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview

Multimedia Lists Consumer Audience Data USA (245 Million Individuals)

Database of more than 245 US Individuals, their address data, demographic information and interest-based ... audience data like probability to do: fishing, outdoor sports, marital status, cooking, religion, book
Available for 1 countries
245M US consumers
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample available

Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

The point data for location selection and user interest (affinity) profiling is supplied by Precisely ... Provide dynamic analysis of the spatial distribution of the general population and audience composition
Available for 4 countries
1M MAU
2 years of historical data
5% population
Pricing available upon request
Free sample available

InMarketIQ by AnalyticsIQ - Consumer Purchase Data USA - 251M Individuals

InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or ... Our InMarketIQ data includes attributes that identify people likely to be in-market for products and
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview

Multimedia Lists Automobile Lease + Audience Data for US Individuals (23M records)

Database of more than 23 Million US Individuals, their auotmobile lease and audience interest data (sports ... List and covers more than 23 Million US individuals, their automobile leases, personal information and interest-based
Available for 1 countries
23M automobile lease data
Available Pricing:
One-off purchase
Monthly License
Free sample available

WeDataNation`s holistic EU based consumer, social media, wallet data analytics (GDPR-compliant, first-party)

Filter for the necessary data sets for your own analysis, based on the desired criteria (e.g. purchases ... WeDataNation offers cookieless, first party audience segments across all verticals.
Available for 249 countries
1M profiles
5 years of historical data
100% consented
Starts at
$0.10 / Datapoint

More Interest-based Audience Data Products

Discover related interest-based audience data products.
946M Device profiles
70% match rate
249 countries covered
We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments.
251M Individuals
USA covered
3 months of historical data
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
251M Individuals
USA covered
3 months of historical data
InterestIQ contains data related to a wide variety of consumer lifestyle interests.
245M US consumers
USA covered
Database of more than 245 US Individuals, their address data, demographic information and interest-based audiences.
946M Device profiles
70% match rate
249 countries covered
We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments.
251M Individuals
USA covered
3 months of historical data
InterestIQ contains data related to a wide variety of consumer lifestyle interests.
1M profiles
100% consented
249 countries covered
WeDataNation offers cookieless, first party audience segments across all verticals. Through our direct relationship with the consumer we create holistic data...
23M automobile lease data
USA covered
Database of more than 23 Million US Individuals, their auotmobile lease and audience interest data (sports, religions, maritial status, hobbies etc.)
1M MAU
5% population
4 countries covered
Provide dynamic analysis of the spatial distribution of the general population and audience composition by interest at any location at any time. For retailer...
1M profiles
100% consented
249 countries covered
WeDataNation offers cookieless, first party audience segments across all verticals. Through our direct relationship with the consumer we create holistic data...
946M Device profiles
70% match rate
249 countries covered
We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments.
1M MAU
5% population
4 countries covered
Provide dynamic analysis of the spatial distribution of the general population and audience composition by interest at any location at any time. For retailer...
245M US consumers
USA covered
Database of more than 245 US Individuals, their address data, demographic information and interest-based audiences.
23M automobile lease data
USA covered
Database of more than 23 Million US Individuals, their auotmobile lease and audience interest data (sports, religions, maritial status, hobbies etc.)
251M Individuals
USA covered
3 months of historical data
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
+245M
US Consumers
Regular
Updates
+90%
Consumer Compiled
datarade.ai - AnalyticsIQ profile banner
AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
datarade.ai - WeDataNation profile banner
WeDataNation
Based in Germany
WeDataNation
WeDataNation offers cookieless, first party audience segments across all verticals. Through our direct relationship with the consumer we create holistic data...
Locomizer
Based in United Kingdom
Locomizer
Locomizer Ltd is an award winning global leader in the application of biological science and spatial analytics to help classify multiple different types of h...
datarade.ai - Game Marketing Genie profile banner
Game Marketing Genie
Based in Australia
Game Marketing Genie
Game Marketing Genie is a data provider offering Audience Data, Mobile Audience Data, Audience Targeting Data, Interest-based Audience Data, and Custom Audie...

The Ultimate Guide to Interest-based Audience Data 2023

Learn about interest-based audience data analytics, sources, and collection.

What is Interest-based Audience data?

As a marketer, introducing a new product to an audience who has never heard of your business before is challenging. It’s in these situations where interest-based audience data comes into play. Websites provide resources for interest-based audience data. In understanding that people do not actively search for adverts when browsing on the internet, interest-based audience enables you as a marketer to find intuitive ways to capture the attention of these users who are online, by posting ads that speak to the target audience personally based on what they like.

How is Interest-based Audience data collected?

Interest-based audience data is collected by websites’ catalogue of data points which pertain to the interests of their users. Websites cookies collect information on site visitors, such as the content they engage with, and what these users do when off the platform, to create a catalogue of interest data. For instance, when a Facebook user likes or follows a Facebook page, or comments on a friend’s post that relates to a given topic, Facebook can use this information to create a unique ad inventory for that user based on his or her activities on the platform. Once this inventory is created, sites compile this information into an interest-based dataset with unique identifiers that can be referenced when creating targeted ads.

What are the typical attributes of Interest-based Audience data?

The core attributes of interest-based audience data are:
• Affinity - being able to assess what the targeted audience is passionate about as far as their habits and interests are concerned.
• Custom audience - the unique habits and interests of the custom audience and information about their previous purchases and intents that are crucial in formulating tailored ads.
• Similar audience - this makes it possible for you to reach out to new users who have similar interests to your website visitors or existing catalogue of loyal customers.
• In-market - an attribute that gives you the chance to reach out to users offering similar products to ones they’ve recently bought, as a result of their recent purchase intent.

What is Interest-based Audience Data commonly used for?

Interest-based audience data allows you to identify with the interests of your target audience and as a result target your adverts according to these interests. This data helps you redirect your resources to a specific target audience where you feel you will be able to offer exactly what they may like or want. Interest-based audience data enables you to reach out to an audience and generate promising conversion rates that will contribute positively to your return on investment (ROI).

How can a user assess the quality of Interest-based Audience data?

The whole point of an interest-based audience dataset is to identify potential clients’ interests so that you can push ads which address these interests. When choosing which dataset to use, you should therefore be in a position to assess how this data tallies up with your requirements. The data is as good as useless if it does not allow you to segment customers according to interests which are relevant to the product you’re marketing. Therefore, the core quality attribute of interest-based audience data should help you maintain positive brand perception with various audiences by associating your brand with the topics that they care about. Additionally, because customer needs and interests are always changing, another quality to be considered for this particular dataset is its ability to show relevance, which you can ensure by checking whether it’s updated regularly or not.

Where can I buy Interest-based Audience Data?

Data providers and vendors listed on Datarade sell Interest-based Audience Data products and samples. Popular Interest-based Audience Data products and datasets available on our platform are Factori Audience | 1.2B unique mobile users in APAC, EU, North America and MENA by Factori, InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals by AnalyticsIQ, and Multimedia Lists Consumer Audience Data USA (245 Million Individuals) by Multimedia Lists.

How can I get Interest-based Audience Data?

You can get Interest-based Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest-based Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest-based Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest-based Audience Data?

Interest-based Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Audience Targeting Data. These data categories are commonly used for Marketing and Advertising.

What are the most common use cases for Interest-based Audience Data?

The top use cases for Interest-based Audience Data are Marketing, Advertising, and Audience Targeting.