Buy Interest-based Audience Data

Interest-based audience data is used to segment audiences according to their product, brand, and lifestyle interests. It allows marketers to design and push highly-relevant ads to customers who will engage with them. Datarade helps you to find interest-based audience datasets. Learn more →
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Our Data Partners
Aurora
by Fifty
Fifty
500M social profiles
112 countries covered
6 months of history data
A cookie-less, contextual based data set based off of social data signals.
Custom Audience Creation
by Gravy Analytics
Gravy Analytics
150M MAUs in the US
100% deterministic data
2 countries covered
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy ...
Adstra Wealth
by Adstra
Adstra
1 country covered
Adstra Wealth goes beyond mere demographics and models to deliver people of means based on 3 key individual attributes: the positions, possessions and passio...
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Lotame
Based in USA
Lotame
Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenu...
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Mobilewalla
Based in USA
Mobilewalla
Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created ...
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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The Ultimate Guide to Interest-based Audience Data 2021

Learn everything about Interest-based Audience Data. Understand data sources, popular use cases, and data quality.

What is Interest-based Audience data?

As a marketer, introducing a new product to an audience who has never heard of your business before is challenging. It’s in these situations where interest-based audience data comes into play. Websites provide resources for interest-based audience data. In understanding that people do not actively search for adverts when browsing on the internet, interest-based audience enables you as a marketer to find intuitive ways to capture the attention of these users who are online, by posting ads that speak to the target audience personally based on what they like.

How is Interest-based Audience data collected?

Interest-based audience data is collected by websites’ catalogue of data points which pertain to the interests of their users. Websites cookies collect information on site visitors, such as the content they engage with, and what these users do when off the platform, to create a catalogue of interest data. For instance, when a Facebook user likes or follows a Facebook page, or comments on a friend’s post that relates to a given topic, Facebook can use this information to create a unique ad inventory for that user based on his or her activities on the platform. Once this inventory is created, sites compile this information into an interest-based dataset with unique identifiers that can be referenced when creating targeted ads.

What are the typical attributes of Interest-based Audience data?

The core attributes of interest-based audience data are:
• Affinity - being able to assess what the targeted audience is passionate about as far as their habits and interests are concerned.
• Custom audience - the unique habits and interests of the custom audience and information about their previous purchases and intents that are crucial in formulating tailored ads.
• Similar audience - this makes it possible for you to reach out to new users who have similar interests to your website visitors or existing catalogue of loyal customers.
• In-market - an attribute that gives you the chance to reach out to users offering similar products to ones they’ve recently bought, as a result of their recent purchase intent.

What is Interest-based Audience Data commonly used for?

Interest-based audience data allows you to identify with the interests of your target audience and as a result target your adverts according to these interests. This data helps you redirect your resources to a specific target audience where you feel you will be able to offer exactly what they may like or want. Interest-based audience data enables you to reach out to an audience and generate promising conversion rates that will contribute positively to your return on investment (ROI).

How can a user assess the quality of Interest-based Audience data?

The whole point of an interest-based audience dataset is to identify potential clients’ interests so that you can push ads which address these interests. When choosing which dataset to use, you should therefore be in a position to assess how this data tallies up with your requirements. The data is as good as useless if it does not allow you to segment customers according to interests which are relevant to the product you’re marketing. Therefore, the core quality attribute of interest-based audience data should help you maintain positive brand perception with various audiences by associating your brand with the topics that they care about. Additionally, because customer needs and interests are always changing, another quality to be considered for this particular dataset is its ability to show relevance, which you can ensure by checking whether it’s updated regularly or not.

Who are the best Interest-based Audience Data providers?

Finding the right Interest-based Audience Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Interest-based Audience Data providers that you might want to buy Interest-based Audience Data from are Lotame, Mobilewalla, Adstra, AnalyticsIQ, and OnAudience.

Where can I buy Interest-based Audience Data?

Data providers and vendors listed on Datarade sell Interest-based Audience Data products and samples. Popular Interest-based Audience Data products and datasets available on our platform are Aurora by Fifty, Custom Audience Creation by Gravy Analytics, and Adstra Wealth by Adstra.

How can I get Interest-based Audience Data?

You can get Interest-based Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest-based Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest-based Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest-based Audience Data?

Interest-based Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Third-Party Audience Data, Custom Audience Data, and Second-Party Audience Data. These data categories are commonly used for Marketing and Interest-based Audience Data analytics.

What are the most common use cases for Interest-based Audience Data?

The top use cases for Interest-based Audience Data are Marketing, Advertising, and Audience Targeting.