Best Interest-based Audience Datasets, Databases & APIs

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13 Results
5.0(1)

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer

by Gravy Analytics
Gravy Audiences can be customized based upon consumer visits to specific locations or events of interest ... your next ad campaign with audiences created from trusted location intelligence and verified visit data
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data

Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria)

by Fifty
A cookie-less, contextual based data set based off of social data signals that provides scalable ID-free ... digital audience targeting Fifty analyses large scale social data, web behavioural and/or CRM data to
Available for 61 countries
500M social profiles
6 years of historical data
35% match rate (HEM)
Pricing available upon request
15% revenue share

start.io Custom Audiences - Audience Data for North & South America, Europe, Oceania & Africa

by start.io
We also model interest by intersecting location data with known POIs. ... We can create a custom audience based on your target users’ profile, and deliver it to the DMP of your
Available for 249 countries
1 years of historical data
Available Pricing:
One-off purchase
Usage-based
Free sample available
4.9(2)

Lifesight Audience // 1.2B unique mobile users in APAC, EU, North America and MENA

by Lifesight
Leverage the highest quality interest, demographics, behavioural and geographical mobile audience data ... We have categorized our audience data into consumable categories across various sectors.
Available for 249 countries
946M Device profiles
2 years of historical data
70% match rate
Starts at
$60,000 / year
Free sample available
5.0(1)

Social Media Interests by PREDIK Data-Driven

by Predik Data-driven
Featured attributes of the data Interests: Using data from social networks we calculate the population ... Conducting a social media audience analysis before implementing marketing strategies can improve campaigns
Available for 240 countries
3 years of historical data
Pricing available upon request
Free sample available

Cookieless "Fair-Trade" Audience Segments

by Reklaim
Reklaim’s 1:1 relationship with the consumer means that every piece of data collected is privacy compliant ... Custom segments can be created for any niche audience request.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Multimedia Lists Consumer Audience Data USA (245 Million Individuals)

by Multimedia Lists
Database of more than 245 US Individuals, their address data, demographic information and interest-based ... audience data like probability to do: fishing, outdoor sports, marital status, cooking, religion, book
Available for 1 countries
245M US consumers
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample available

Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

by Locomizer
The point data for location selection and user interest (affinity) profiling is supplied by Precisely ... Provide dynamic analysis of the spatial distribution of the general population and audience composition
Available for 4 countries
1M MAU
2 years of historical data
5% population
Pricing available upon request
Free sample available

InterestIQ by AnalyticsIQ - Consumer Lifestyle Data USA - 251M Individuals

by AnalyticsIQ
InterestIQ contains data related to a wide variety of consumer lifestyle interests. ... Our InterestIQ data includes elements such as cooking and food, movies and reading, electronics, home
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based

Fifty: 1st Party Audience Data for CRM Enrichment (Asia, Europe, North America)

by Fifty
Enrich your 1st party data CRM and identify customers with Fifty’s social data analytics platform. ... Utilising Fifty’s technology, large-scale data and analysis, we can enrich your 1st party data CRM.
Available for 115 countries
Available Pricing:
One-off purchase
Usage-based
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Lifesight
Based in USA
Lifesight
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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start.io
Based in USA
start.io
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strate...
25B
SDK Downloads
850,000
APPS
1.5B
USERs
datarade.ai - Multimedia Lists profile banner
Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
+245M
US Consumers
Regular
Updates
+90%
Consumer Compiled
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Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Data
Updated & consistent
Expertise
Latam, US, Asia Markets
Quality
Strict & precise controls
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...

The Ultimate Guide to Interest-based Audience Data 2022

Learn about interest-based audience data analytics, sources, and collection.

What is Interest-based Audience data?

As a marketer, introducing a new product to an audience who has never heard of your business before is challenging. It’s in these situations where interest-based audience data comes into play. Websites provide resources for interest-based audience data. In understanding that people do not actively search for adverts when browsing on the internet, interest-based audience enables you as a marketer to find intuitive ways to capture the attention of these users who are online, by posting ads that speak to the target audience personally based on what they like.

How is Interest-based Audience data collected?

Interest-based audience data is collected by websites’ catalogue of data points which pertain to the interests of their users. Websites cookies collect information on site visitors, such as the content they engage with, and what these users do when off the platform, to create a catalogue of interest data. For instance, when a Facebook user likes or follows a Facebook page, or comments on a friend’s post that relates to a given topic, Facebook can use this information to create a unique ad inventory for that user based on his or her activities on the platform. Once this inventory is created, sites compile this information into an interest-based dataset with unique identifiers that can be referenced when creating targeted ads.

What are the typical attributes of Interest-based Audience data?

The core attributes of interest-based audience data are:
• Affinity - being able to assess what the targeted audience is passionate about as far as their habits and interests are concerned.
• Custom audience - the unique habits and interests of the custom audience and information about their previous purchases and intents that are crucial in formulating tailored ads.
• Similar audience - this makes it possible for you to reach out to new users who have similar interests to your website visitors or existing catalogue of loyal customers.
• In-market - an attribute that gives you the chance to reach out to users offering similar products to ones they’ve recently bought, as a result of their recent purchase intent.

What is Interest-based Audience Data commonly used for?

Interest-based audience data allows you to identify with the interests of your target audience and as a result target your adverts according to these interests. This data helps you redirect your resources to a specific target audience where you feel you will be able to offer exactly what they may like or want. Interest-based audience data enables you to reach out to an audience and generate promising conversion rates that will contribute positively to your return on investment (ROI).

How can a user assess the quality of Interest-based Audience data?

The whole point of an interest-based audience dataset is to identify potential clients’ interests so that you can push ads which address these interests. When choosing which dataset to use, you should therefore be in a position to assess how this data tallies up with your requirements. The data is as good as useless if it does not allow you to segment customers according to interests which are relevant to the product you’re marketing. Therefore, the core quality attribute of interest-based audience data should help you maintain positive brand perception with various audiences by associating your brand with the topics that they care about. Additionally, because customer needs and interests are always changing, another quality to be considered for this particular dataset is its ability to show relevance, which you can ensure by checking whether it’s updated regularly or not.

Where can I buy Interest-based Audience Data?

Data providers and vendors listed on Datarade sell Interest-based Audience Data products and samples. Popular Interest-based Audience Data products and datasets available on our platform are Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior by Gravy Analytics, Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria) by Fifty, and start.io Custom Audiences - Audience Data for North & South America, Europe, Oceania & Africa by start.io.

How can I get Interest-based Audience Data?

You can get Interest-based Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest-based Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest-based Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest-based Audience Data?

Interest-based Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Audience Targeting Data. These data categories are commonly used for Marketing and Advertising.

What are the most common use cases for Interest-based Audience Data?

The top use cases for Interest-based Audience Data are Marketing, Advertising, and Audience Targeting.