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Interest-based Audience Data

Interest-based audience data is used to segment audiences according to their product, brand, and lifestyle interests. It allows marketers to design and push highly-relevant ads to customers who will engage with them. Datarade helps you to find interest-based audience datasets.

Top Interest-based Audience Data APIs, Datasets, and Databases

Find the top commercial Interest-based Audience Data sets, feeds and streams.

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InterestIQ

by AnalyticsIQ
InterestIQ contains data related to a wide variety of consumer lifestyle interests.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Custom Audiences

by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
History1 years of past data available
Use CaseBehavior-based Audiences, Interest-based Audiences + 2 more
Available Pricing:
One-off purchase
Usage-based
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Custom Audience Creation

by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic data
Country
USA
Canada
History3 years of past data available
Use CaseAudience Targeting, B2B Advertising + 3 more
Starts at
$2 / CPM
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1st party data CRM Enrichment

by Fifty
Enrich your 1st party data CRM with Fifty's social data analytics platform.
Use CaseCRM Onboarding, Data Supplementation
Available Pricing:
One-off purchase
Usage-based
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Aurora

by Fifty
A cookie-less, contextual based data set based off of social data signals.
Volume500M social profiles
Country
USA
China
Japan
+ 109 others
History6 months of past data available
Pricing available upon request
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Adstra Wealth

by Adstra
Adstra Wealth goes beyond mere demographics and models to deliver people of means based on 3 key individual attributes: the positions, possessions and passions of America's most affluent.
Country
USA
Use CaseOmnichannel Marketing
Available Pricing:
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InMarketIQ

by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Top Interest-based Audience Data Providers, Vendors, and Companies

Find the top Interest-based Audience Data aggregators, suppliers, and firms.

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Based in United States of America

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technol...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in France

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publis...

Based in United Kingdom

Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.

Based in United States of America

AdZapier is a data provider offering Mobile Location Data, Identity Graph Data, Interest-based Audience Data, Web Traffic Data, and IP Address Data. They are headquartered in United States of America.

Based in United States of America

PushSpring is a data provider offering Audience Data, Interest-based Audience Data, Mobile Audience Data, Consumer Lifestyle Data, Demographic Data, Interest Data, In-Market Audience Data, Location...

Based in United States of America

oneAudience is a data provider offering Audience Data, Life Stage Data, Interest-based Audience Data, Mobile Audience Data, Purchase Behavior Data, Email Address Data, Demographic Data, Consumer Li...

Based in United States of America

Oracle Data Cloud (ODC) is a data provider offering Audience Data, Interest-based Audience Data, Custom Audience Data, Third-Party Audience Data, Point-of-Sale (POS) Data, Stock Keeping Unit (SKU) ...

Based in United States of America

Valassis Digital is a data provider offering Targeting Data, Interest-based Audience Data, Custom Audience Data, Address Data, Location Data, Purchase Intent Data, and Mobile App Usage Data. They a...

The Ultimate Guide to Interest-based Audience Data 2020

Learn everything about Interest-based Audience Data. Understand data sources, popular use cases, and data quality.

What is Interest-based Audience data?

As a marketer, introducing a new product to an audience who has never heard of your business before is challenging. It’s in these situations where interest-based audience data comes into play. Websites provide resources for interest-based audience data. In understanding that people do not actively search for adverts when browsing on the internet, interest-based audience enables you as a marketer to find intuitive ways to capture the attention of these users who are online, by posting ads that speak to the target audience personally based on what they like.

How is Interest-based Audience data collected?

Interest-based audience data is collected by websites’ catalogue of data points which pertain to the interests of their users. Websites cookies collect information on site visitors, such as the content they engage with, and what these users do when off the platform, to create a catalogue of interest data. For instance, when a Facebook user likes or follows a Facebook page, or comments on a friend’s post that relates to a given topic, Facebook can use this information to create a unique ad inventory for that user based on his or her activities on the platform. Once this inventory is created, sites compile this information into an interest-based dataset with unique identifiers that can be referenced when creating targeted ads.

What are the typical attributes of Interest-based Audience data?

The core attributes of interest-based audience data are:
• Affinity - being able to assess what the targeted audience is passionate about as far as their habits and interests are concerned.
• Custom audience - the unique habits and interests of the custom audience and information about their previous purchases and intents that are crucial in formulating tailored ads.
• Similar audience - this makes it possible for you to reach out to new users who have similar interests to your website visitors or existing catalogue of loyal customers.
• In-market - an attribute that gives you the chance to reach out to users offering similar products to ones they’ve recently bought, as a result of their recent purchase intent.

What is Interest-based Audience Data commonly used for?

Interest-based audience data allows you to identify with the interests of your target audience and as a result target your adverts according to these interests. This data helps you redirect your resources to a specific target audience where you feel you will be able to offer exactly what they may like or want. Interest-based audience data enables you to reach out to an audience and generate promising conversion rates that will contribute positively to your return on investment (ROI).

How can a user assess the quality of Interest-based Audience data?

The whole point of an interest-based audience dataset is to identify potential clients’ interests so that you can push ads which address these interests. When choosing which dataset to use, you should therefore be in a position to assess how this data tallies up with your requirements. The data is as good as useless if it does not allow you to segment customers according to interests which are relevant to the product you’re marketing. Therefore, the core quality attribute of interest-based audience data should help you maintain positive brand perception with various audiences by associating your brand with the topics that they care about. Additionally, because customer needs and interests are always changing, another quality to be considered for this particular dataset is its ability to show relevance, which you can ensure by checking whether it’s updated regularly or not.

Categories Related to Interest-based Audience Data

Explore similar categories related to Interest-based Audience Data.

Popular Interest-based Audience Data Use Cases

Find out the most common applications of Interest-based Audience Data.

Audience Analytics Audience Targeting Audience Segmentation Advertising
Audience Extension
Audience Insights
Audience Activation
Audience Creation
Marketing