Cookie/Mobile Data Enrichment For DMPs & CDPs

An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.

Data Fit

Use Cases

Audience Segmentation

Audience Targeting

Programmatic Advertising

Customer Intelligence

CRM Data Enrichment

Based on

Purchase Intent Data

Demographic Data

Mobile Location Data

Overview

Product Type
Dataset
Pricing Models
One-off purchase, Monthly subscription, Yearly subscription
Volume
500M - 600M records
Suitable for
Enterprises, Mid Market, Small Businesses

Geo Coverage

Focus

North America (2)
Canada
United States of America

Details

Datonics has two groups of datasets. The first is our keyword driven dataset that is derived from online observations on publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites, etc). This group of data is non modeled and classified on a one to one basis. Datonics also sources data from the industry leaders in the B2B, past purchase, POI and demo niches. In the case of demographic data, we filter data for collisions from multiple data providers, essentially providing an additional layer of cleansing and accuracy.

Data Attributes

Attribute Example Description
Cookie Cookie String Cookie ID
MAID MAID String Mobile Ad ID

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