Personas -- enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery product image in hero

Personas -- enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery

Gravy Analytics
Start icon5.0(1)Badge iconVerified Data Provider
# Device ID Device Type Segment ID Segment Name
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx
2 Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx
3 Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx
4 xxxxxxxxx Xxxxxxx xxxxxx Xxxxx
5 xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx
6 Xxxxx Xxxxxx xxxxx xxxxxxxx
7 xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx
8 xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx
9 Xxxxxxxxx xxxxxxxxxx Xxxxxx Xxxxx
10 xxxxxx xxxxxxx xxxxxxx Xxxxx
... xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx
Request Data Sample
Volume
250M
MAUs in the US
Data Quality
100%
deterministic data used
Avail. Formats
.csv and .txt
File
Coverage
1
Country
History
3
years

Description

Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas to identify consumer interest groups and behavioral categories like foodies, frequent shoppers, in-market auto buyers, and more.
Gravy Personas data is based on the verified, real-world visits of over 250 million mobile devices in the U.S. to millions of commercial places of interest, 2,000+ leading brand locations, and over 1 million events each month. Companies use Gravy Personas in a wide range of applications including consumer behavioral analysis, market research, segmentation analysis, company growth analysis, site and product selection, competitive and cross-shopper insights, to enhance customer intelligence and CDP data, personalize targeting and ad campaigns, and more. Off-the-shelf Personas data sets are available and Gravy can also provide customer Personas data sets based on your unique needs. This type of data is available via batch delivery into AWS S3. Gravy Personas can also be accessed for a set of device IDs or a custom geographic area on demand, via API. Location data is processed through Gravy's patented AdmitOneTM verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results.

Data Attributes

Attribute & Description Example
Device ID
Unique ID associated with the device. Can be the Mobile Ad ID or an anonymous Gravy ID.
XXXXXXXX-3f71-4ca4-91c2-65333d6a3371
Device Type
This is a flag for AAID or IDFA
AAID
Segment ID
This is the segment identifier that corresponds to our Gravy segment taxonomy (every segment relevant to the device is listed here and it's comma delimited in a single column)
1317
Segment Name
This is the segment name that corresponds to Segment ID
In-Market Home Buyer

Geography

North America (1)
United States of America

History

3 years of historical data

Volume

350 consumer personas
250 million MAUs in the US

Pricing

Free sample available
License Starts at
One-off purchase
$12,000 / purchase
Monthly License
$12,000 / month
Yearly License
$50,000 / year
Usage-based
$1 / API call

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic data used

Delivery

Methods
S3 Bucket
SFTP
REST API
Frequency
daily
weekly
monthly
quarterly
yearly
on-demand
Format
.csv
.txt

Use Cases

Categories

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Frequently asked questions

What is Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery?

Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas to identify consumer interest groups and behavioral categories like foodies, frequent shoppers, in-market auto buyers, and more.

What are the data attributes of Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery?

This product has 4 key data attributes. These include Device ID, Device Type, Segment ID, and Segment Name. Request a data sample from Gravy Analytics to see these attributes in more detail and see what information they can provide.

What is Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery used for?

This product has 5 key use cases. Gravy Analytics recommends using the data for Audience Insights, Audience Segmentation, Market Intelligence, Consumer Data Enrichment, and Target Market Analysis. Global businesses and organizations buy Interest Data from Gravy Analytics to fuel their analytics and enrichment.

Who can use Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Interest Data. Get in touch with Gravy Analytics to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery go?

This Dataset / Database / Data Feed / Data API has 3 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery cover?

This product includes data covering 1 country like USA. Gravy Analytics is headquartered in United States of America.

How much does Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery cost?

Pricing for Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery starts at USD1 per API call. Connect with Gravy Analytics to get a quote and arrange custom pricing models based on your data requirements.

How can I get Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery?

Businesses can buy Interest Data from Gravy Analytics and get the data via S3 Bucket, SFTP, and REST API. Depending on your data requirements and subscription budget, Gravy Analytics can deliver this product in .csv and .txt format.

What is the data quality of Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery?

Gravy Analytics has reported that this product has the following quality and accuracy assurances: 100% deterministic data used. You can compare and assess the data quality of Gravy Analytics using Datarade’s data marketplace. Gravy Analytics has received 1 review from clients. Gravy Analytics appears on selected Datarade top lists ranking the best data providers, including Top 10 Travel Intent Data Providers and Platforms and Best Data Providers For Location-Based Marketing.

What are similar products to Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery?

This Dataset / Database / Data Feed / Data API has 3 related products. These alternatives include Area Visitors – analyze global foot traffic trends for geographic areas via API or batch data delivery, Consumer Marketing Data - Australian Personalised Data, and ListKit: Manually Verified, Hyper Personalized B2B Contact Data Lists Delivered In 24 Hours. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at
$1 / API call
License Starts at
One-off purchase
$12,000 / purchase
Monthly License
$12,000 / month
Yearly License
$50,000 / year
Usage-based
$1 / API call
Get Custom Quote

Gravy Analytics

Enterprise location intelligence

Verified provider icon Verified Provider
4h Avg. response time
100% Response rate

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