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Personas Data

A dataset by Gravy Analytics
Starts at
$1 / API call
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Device ID Device Type Segment ID SampleHead
1 XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 AAID 1317 Value
2 XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 AAID 1317 Value
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Personas Data

Volume

350 buyer personas
150 million mobile device IDs

Use Cases

Geography

North America (1)
United States of America

Categories

Data Attributes

Attribute Example Description
Device ID XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 Unique ID associated with the device. Can be the Mobile Ad ID or an anonymous Gravy ID.
Device Type AAID This is a flag for AAID or IDFA
Segment ID 1317 This is the segment identifier that corresponds to our Gravy segment taxonomy (every segment relevant to the device is listed here and it's comma delimited in a single column)

History

3 years of past data available

Product Description

Gravy Personas data is based on the verified, real-world visits of over 150 million mobile devices to millions of commercial places of interest, 2,000+ leading brand locations, and over 1 million events each month. Companies use Gravy Personas in a wide range of applications including consumer psychographic analysis, competitive and cross-shopper insights, to enhance customer intelligence, personalize targeting, and more. Off-the-shelf Personas datasets are available and Gravy can also provide Personas data pulls based on your custom parameters. This type of data is available via batch delivery and Gravy Personas data can be accessed for a set of device IDs or a custom area via API. All Gravy data is processed through our patented AdmitOneTM verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results. For more information visit: https://gravyanalytics.com/data-as-a-service/.

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Pricing

License Starts at
One-off purchase
$12,000 / purchase
Monthly license
$12,000 / month
Yearly license
$50,000 / year
Usage-based
$1 / API call
Revenue share Not available

Quality

Self-reported by the provider
deterministic data used

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
REST API
SOAP API
Streaming API
Feed API
Frequency
secondly
minutely
hourly
daily
weekly
monthly
quarterly
yearly
real-time
on-demand
Format
.bin
.json
.xml
.csv
.xls
.sql
.txt

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What are you looking for?

Gravy Analytics

Real-world location intelligence

150+ MM opted-in mobile devices

100% deterministic data

3 years of historical data

2K+ brands represented

Trusted by:

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