Personas Data
A dataset by Gravy Analytics
Starts at
$1 / API call
| Device ID | Device Type | Segment ID | SampleHead | |
|---|---|---|---|---|
| 1 | XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 | AAID | 1317 | Value |
| 2 | XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 | AAID | 1317 | Value |
Volume
| 150 million | mobile device IDs |
| 350 | buyer personas |
Use Cases
Geography
North America
(1)
United States of America
Categories
Data Attributes
| Attribute | Example | Description |
|---|---|---|
| Device ID | XXXXXXXX-3f71-4ca4-91c2-65333d6a3371 | Unique ID associated with the device. Can be the Mobile Ad ID or an anonymous Gravy ID. |
| Device Type | AAID | This is a flag for AAID or IDFA |
| Segment ID | 1317 | This is the segment identifier that corresponds to our Gravy segment taxonomy (every segment relevant to the device is listed here and it's comma delimited in a single column) |
History
3 years of past data available
Product Description
Gravy Personas data is based on the verified, real-world visits of over 150 million mobile devices to millions of commercial places of interest, 2,000+ leading brand locations, and over 1 million events each month. Companies use Gravy Personas in a wide range of applications including consumer psychographic analysis, competitive and cross-shopper insights, to enhance customer intelligence, personalize targeting, and more.
Off-the-shelf Personas datasets are available and Gravy can also provide Personas data pulls based on your custom parameters. This type of data is available via batch delivery and Gravy Personas data can be accessed for a set of device IDs or a custom area via API.
All Gravy data is processed through our patented AdmitOneTM verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results. For more information visit: https://gravyanalytics.com/data-as-a-service/.
Suitable Company Sizes
Small Business
Medium-sized Business
Enterprise
Pricing
| License | Starts at |
|---|---|
| One-off purchase |
$12,000 / purchase |
| Monthly license |
$12,000 / month |
| Yearly license |
$50,000 / year |
| Usage-based |
$1 / API call |
| Revenue share | Not available |
Quality
Self-reported by the provider
Delivery
Methods
S3 Bucket
SFTP
Email
UI Export
REST API
SOAP API
Streaming API
Feed API
Frequency
secondly
minutely
hourly
daily
weekly
monthly
quarterly
yearly
real-time
on-demand
Format
.bin
.json
.xml
.csv
.xls
.sql
.txt
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Gravy Analytics
Real-world location intelligence
2K+ brands represented
3 years of historical data
100% deterministic data
150+ MM opted-in mobile devices
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