What is B2B Intent Data? Uses, Providers & Dataset Examples

What is B2B intent data? How can it be utilized? Discover the top data sources for sales intent data and purchase high-quality data on Datarade.ai. Explore the uses, providers, and dataset examples of B2B intent data in this comprehensive article.

What is B2B intent data?

B2B intent data tells you about the products and services which prospective clients are searching for online. Their online behaviour indicates their ‘intent’ as buyers, and B2B intent data will show you exactly what they’re interested in by reviewing the content they consume. The data enables companies to track prospective consumers and whether they are actively considering whether to purchase their goods or services. This data can then be utilized by businesses to tailor their advertising and marketing efforts and make informed and timely campaign decisions. It can also reduce the collective noise in the marketplace, as good B2B intent data marketing will only market a product or service when the data suggests that there is an audience receptive enough to deliver a high conversion rate.
Examples of B2B Intent Data include website visits, content downloads, email opens, and webinar registrations. B2B Intent Data is used to identify potential customers who are actively researching or showing interest in specific products or services. It helps sales and marketing teams prioritize leads, personalize outreach, and improve conversion rates. In this page, you’ll find the best data sources for intent data B2B, intent data providers, and sales intent data.

Data Specialist Lucy
Lucy Kelly
Data Specialist

Best B2B Intent Data Databases & Datasets

Here is Datarade's curated selection of top B2B Intent Data. These trusted databases and datasets offer high-quality, up-to-date information.

Start icon4.9(3)
Starts at
$0.10$0.09 / CPL (Cost Pe...
Free sample preview
10% Datarade discount
Start icon5.0(2)

B2B Intent Data | Genuine Content Engagement Intent | Safe to Send Emails, Direct Dail Phone | Primary Decision Makers | B2B Buyer Intent Data

Available for 1 countries
1M US Business Contacts per Week
6 months of historical data
100% LinkedIn Validated
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
15% Datarade discount
50% revenue share
Start icon4.9(2)
Available Pricing:
Monthly License
Yearly License
Usage-based
Free sample preview
10% Datarade discount

BIGDBM US Consumer and B2B Online Intent Data

by BIGDBM
Available for 1 countries
20B Records
Pricing available upon request
Free sample preview
Start icon4.9(2)

Factori B2B Contact Enrich API|Contact,Company and Social Media data Enrichment|

by Factori
Available for 1 countries
97M Business Contacts
1 years of historical data
95% match rate
Starts at
$0.03 / API Call
Free sample preview

Stirista’s Company Data, B2B Contact Data, B2B Email Data, Firmographic Data, and B2B Intent Data - US

Available for 1 countries
141M US + Intl. Business Locations
2 years of historical data
100% U.S. Companies
Starts at
$5,000 / purchase
Free sample preview
Start icon5.0(1)
Starts at
$5,000$4,750 / purchase
Free sample preview
5% Datarade discount
50% revenue share
Start icon5.0(3)

The Data Appeal | Up-to-date Company Data | API, Dataset | 130+ sources | Refine your market strategy with strategic insights from B2B Marketing Data

Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
4 years of historical data
80% match rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Start icon5.0(2)
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Start icon5.0(1)
Starts at
$500 / purchase
Free sample preview

Top B2B Intent Data Providers & Companies

When sourcing for B2B intent data providers, consider factors like data accuracy, coverage, integration capabilities, real-time updates, customization options, pricing, and customer support.

B2B Intent Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.

Frequently Asked Questions

Where can I buy B2B Intent Data?

Data providers and vendors listed on Datarade sell B2B Intent Data products and samples. Popular B2B Intent Data products and datasets available on our platform are B2B Intent Data | Genuine Intent Generated | (Verified E-mail, Direct Dails) | Decision Makers | 100% Accurate Data | Purchase Intent Data by Exellius Systems, B2B Intent Data | Genuine Content Engagement Intent | Safe to Send Emails, Direct Dail Phone | Primary Decision Makers | B2B Buyer Intent Data by Solution Publishing, and Forager.ai - Global B2B Intent Data Set | B2B Data Records | Refreshed 2x/Mo | Delivery Hourly via CSV/JSON/PostgreSQL DB Delivery by Forager.ai.

How can I get B2B Intent Data?

You can get B2B Intent Data via a range of delivery methods - the right one for you depends on your use case. For example, historical B2B Intent Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time B2B Intent Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to B2B Intent Data?

B2B Intent Data is similar to B2B Leads Data, Firmographic Data, Technographic Data, Company Data, and B2B Marketing Data. These data categories are commonly used for Lead Generation and Account-Based Marketing (ABM).

What are the most common use cases for B2B Intent Data?

The top use cases for B2B Intent Data are Lead Generation, Account-Based Marketing (ABM), and Lead Scoring.