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B2B Buyer Intent Data

B2B buyer intent data provides insight into a B2B client's resolve to purchase something. It allows B2B marketers to ascertain if and when a client or company is actively contemplating buying a product or service. Datarade helps you find B2B intent data APIs and databases.

Top B2B Buyer Intent Data APIs, Datasets, and Databases

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Top B2B Buyer Intent Data Providers, Vendors, and Companies

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Based in United States of America

Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Based in United States of America

Since 2005, Madison Logic has helped B2B companies convert their best accounts faster. We empower marketers to accelerate their pipeline by identifying, prioritizing and engaging their top accounts...

Based in United States of America

Driven by smart data and innovative technology, True Influence is an intent data provider who creates targeted, integrated digital media solutions to identify new prospects, drive ABM programs and ...

Based in Canada

LeadSift is a B2B intent data provider that identifies persona level insights. We combine data mining, machine learning, and AI to determine when a persona and a company are likely to be entering i...

Based in Canada

A top software research and evaluation firm, TEC leverages a trusted relationship with its massive global audience of IT and business professionals to provide intent data and custom lead generation...

Based in United States of America

SelectHub, a technology selection management solution, eliminates the messy, error prone business of IT and software requirements compilation, vendor evaluations and sourcing by centralizing all ac...

Based in United Kingdom

Crozdesk helps SMEs find and compare software across 100s of software categories. Explore user reviews, features, rankings, discounts and more.

Based in United States of America

Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market.

The Ultimate Guide to B2B Buyer Intent Data 2020

Learn everything about B2B Buyer Intent Data. Understand data sources, popular use cases, and data quality.

What is B2B Buyer Intent Data?

B2B buyer intent data is an accumulated set of information that reveals to marketers the companies or individual clients that are some way into the buyer journey. Through their actions and behavior, these companies send signals about their intent to buy a product or service. These actions might include website visits, clicks on social media adverts, time spend on e-commerce websites and email subscription to newsletters. This information is crucial for marketers because it inspires them to take actions that may translate to more sales. These actions include identifying target customers and making marketing strategies to meet the specific needs of these clients.

How is B2B Buyer Intent Data collected?

When web users use the internet, they leave behind a trail of digital footprints that more often than not reflect their interests and intent to purchase items online. These digital footprints are monitored by advanced intent algorithms that execute their tasks through monitoring and storing intent information for businesses across the web. From this collected information, the intent algorithms can construct analytical charts of behavior signals that are collected from various locations. From this analysis, two main types of intent data exist: the internal intent data that is gathered in-house through a marketer’s automated platform and external intent data that is gathered outside of a marketer’s organization.

What are the key attributes of B2B Buyer Intent Data?

The core attributes of B2B buyer intent data are made up of the recency, frequency and engagement. Recency attribute measures how recently a prospective client engages with a marketer’s content on the web. Grounded in the fact that speed is a critical aspect of sales and marketing, marketers must react promptly to a buyer’s intent by reaching out as soon as possible. Frequency is an attribute that assesses the number of times a prospective buyer visits a website. Frequent visits to a website may be interpreted as and indicator of buyer intent and marketers are therefore advised to reach out to the client. Engagement is an attribute that describes how the visiting prospective client is involved with the content on a website. This may include responsiveness to chatbots, or taking part in email subscription services.

What are the common uses of B2B Buyer Intent Data?

B2B buyer intent data can help drive sales for a given business by optimizing marketing and sales strategies to achieve more sales. This data informs and enhances account-based marketing (ABM). In ABM strategies, sales and marketing teams are in a better position to comprehend the precise target accounts that are active in the market searching for a given product. B2B buyer intent data also gives room for prioritisation of engagements: directing resources to clients that are promising per the level of interest shown. In a nutshell, B2B buyer intent data is crucial as it gives marketers the chance to deliver precisely tailored, personalised message as well as creating wide-ranging ad targeting.

How can a user assess the quality of B2B Buyer Intent Data?

The driving quality factor of B2B buyer data is its relevance. This quality aspect attempts to dissect the fundamentals of how various types and sources of information apply to several marketing application cases. Data science describes this quality as efficacy. Efficacy refers to have well the data suits its user’s the core purpose. Users can also assess the quality of B2B buyer intent data by analyzing the provider’s data sources to ascertain whether it is accurate in its representation and has wide coverage.

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Popular B2B Buyer Intent Data Use Cases

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