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Custom Audience Data

Custom audience data allows digital marketers to build specific audiences from a list of users on social media platforms. It is used to advertise to a specific catalogue of high-value customers. Datarade helps you to find custom audience data APIs, databases and datasets.

Top Custom Audience Data APIs, Datasets, and Databases

Find the top commercial Custom Audience Data sets, feeds and streams.

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Custom Audiences

by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
History1 years of past data available
Use CaseBehavior-based Audiences, Interest-based Audiences + 2 more
Available Pricing:
One-off purchase
Usage-based
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Custom Audience Creation

by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic data
Country
USA
Canada
History3 years of past data available
Use CaseAudience Targeting, B2B Advertising + 3 more
Starts at
$2 / CPM
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Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
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Predictive Credit Intelligence

by TrackStar
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
Volume30M records
Quality0.98% AUC Score
Country
USA
History15 years of past data available
Use CasePredictive Analytics, Machine Learning (ML) + 3 more
Available Pricing:
Monthly license
Yearly license
Usage-based
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Engagement Insights

by Esports Charts
Our analytics extend to Twitch’s chat activity. How engaged was the audience at different points of the broadcast, and what was the content of their messages?
Volume13 Metrics
Quality100% Relevant, 100% Reliable
Country
USA
China
Japan
+ 237 others
Use CaseMarket Research, Viewership Pattern Analysis + 3 more
Pricing available upon request
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Location Decision Making and Visitor Frequencies for Retail

by Kuwala
Popularity data can be used to improve location-based decisions. New store locations can be identified and competitors' POIs can be tracked. Furthermore, the data can also be used to improve your ...
Volume14M per country/month on average
Country
USA
Germany
United Kingdom
+ 49 others
Pricing available upon request
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Player Popularity

by Esports Charts
Are you looking to properly understand a player’s impact – not only on the server but also in the eyes of the audience?
Volume15 Metrics
Quality100% Accessable, 100% Relevant
Country
USA
China
Japan
+ 237 others
History5 years of past data available
Use CaseMarket Research, Trend Analysis + 3 more
Starts at
$500$450 / purchase
10% Datarade discount
Free sample available
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Forecasting

by Esports Charts
A data-based glimpse into the future.
Volume100 Metrics
Quality100% Reliable, 100% Relevant
Country
USA
China
Japan
+ 237 others
History5 years of past data available
Use CaseViewership Pattern Analysis, Marketing Intelligence + 3 more
Pricing available upon request
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Private API

by Esports Charts
You want to directly tap into our database? Thanks to our highly customizable Private API, you gain access to viewership data in real-time.
Volume100 Metrics
Quality100% Reliable, 100% Relevant
Country
USA
China
Japan
+ 237 others
History5 years of past data available
Use CaseMarketing Strategy, Marketing Intelligence + 3 more
Pricing available upon request
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Top Custom Audience Data Providers, Vendors, and Companies

Find the top Custom Audience Data aggregators, suppliers, and firms.

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Based in United States of America

Cross Pixel is a data provider offering Custom Audience Data, Shopping Intent Data, Third-Party Audience Data, Psychographic Data, and Mobile App Usage Data. They are headquartered in United States...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Based in United States of America

Our people data platform empowers developers to build innovative, trusted, data-driven products at scale.

Based in United Kingdom

Tamoco provides first party mobile geospatial data to understand people movement, store visits and other physical world behaviours.

Based in United Kingdom

Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.

Based in United States of America

Intuizi, is a cost-effective, easy-to-use platform that turns real-time smartphone signals into ownable, actionable assets and insights that companies can analyze virtually 100% of smartphone devic...

Based in United States of America

Stirista is a data provider offering Custom Audience Data, Online Purchase Data, Consumer Data, Third-Party Audience Data, Email Address Data, B2B Leads Data, B2B Contact Data, Consumer Marketing D...

Based in United States of America

Clickagy is a data provider offering Seasonal Audience Data, Custom Audience Data, Third-Party Audience Data, Interest Data, Consumer Behavior Data, Psychographic Data, Demographic Data, In-Market ...

The Ultimate Guide to Custom Audience Data 2020

Learn everything about Custom Audience Data. Understand data sources, popular use cases, and data quality.

What is Custom Audience Data?

Custom audience data represents a list of uniquely identified customers that is created by digital marketers. These customers usually have a previous interaction with the business. This data is made up of information called identifiers that are collected about the customers and may consist of contact information like email, phone number and physical residential address. As such, custom audience are groups of individual web users which have a pre-existing relationship with your business.

How is Custom Audience Data collected?

When you collect and provide information about your potential customers on social media platforms, before putting it to use, these websites does what they call ‘hashing’ of this information. After this, they then apply a process called ‘matching’ to match this hashed information with potential profiles that identify with it. It works in such a way that the more information you provide about the targeted users of a given social media platform, the higher your chances to achieve a better match rate.

What are the typical attributes of Custom Audience Data?

Custom audience data can be grouped into various types, each of which consists of uniquely identifiable characteristics. Custom audience data from customer lists allows you to build on the pre-existing relationships you may have with customers that are not identifiable by site engagement or pixel mapping. To safeguard the privacy of your potential clients, you can only upload data from customers who have given the consent to market to them. Custom audiences from your website allow a pre-installed social media pixel on your site to gather information about the customers who visit your website and match them with their profiles. Custom audiences from your mobile app are created for people who use your app.

What is Custom Audience Data commonly used for?

The core purpose of custom audience data is to enable you to tailor your social media adverts to specific people who have shown interest in your business. Custom audience data can help you remarket to your previous clients. Remarketing is a method used to remind your previous clients about products or services they were previously interested in, thus inspiring them to make a final crucial decision of buying the product or service. Additionally, custom audience data can help you reach out to the already existing clients who have previously bought a service from you. Repeat clients already know your brand. You can take advantage of this fact to foster much higher conversion rates by reminding them that you are still available to sell your product or service.

How can a user assess the quality of Custom Audience Data?

The quality of custom audience data can be assessed by five-point criteria; source, mechanism, methodology, freshness and price. Knowing the origin of the data is one way to assess its quality because it has a direct bearing on the extent of transparency. The mechanism entails the means through which the data is powered in terms of the primary technology behind it. Methodology on the other hand assesses the means through which this data was obtained. It is important because it has a direct bearing on the accuracy of the data. Freshness refers to when the data what collected. Lastly, the value of the data is determined by how useful it is for your business needs. So to decide whether the price attached to the data means it’s worth investing in, always ask your custom audience data provider for a sample to see whether it works in practice.

Categories Related to Custom Audience Data

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Popular Custom Audience Data Use Cases

Find out the most common applications of Custom Audience Data.