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Best Custom Audience Datasets, Databases & APIs

What is Custom Audience Data?

Custom audience data allows digital marketers to build specific audiences from a list of users on social media platforms. It is used to advertise to a specific catalogue of high-value customers. Datarade helps you to find custom audience data APIs, databases and datasets. Learn more

Recommended Custom Audience Data Products

23 Results
Start icon4.9(2)

Factori Audience | 1.2B unique mobile users in APAC, EU, North America and MENA

by Factori
ask our data experts about creating a custom segment that is precisely tailored to your brief in order ... Audience Data Categories: Below mentioned data categories include consumer behavioral data and consumer
Available for 249 countries
946M Device profiles
2 years of historical data
70% match rate
Starts at
$5,000 / month
Free sample preview
Free sample available

BIGDBM Bubbles Custom Audience Data

by BIGDBM
BIGDBM’s Bubbles data segments enable you to quickly understand your customers, prospects, their behaviors
Available for 1 countries
Pricing available upon request

Reklaim | CBD Audience Data | USA | Audience Data | 100M

by Reklaim
CBD Audience Data offers targeted insights into cannabis audience behavior, consumer age, and holistic ... Because of Reklaim’s 1:1 relationship with consumer audiences, we have the ability to create custom segments
Available for 2 countries
100 Million
2 years of historical data
Available Pricing:
Monthly License
Yearly License
Free sample available
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Get access to Verified Cross-Channel B2B Audiences for Facebook Ads, Google Ads, LinkedIn Ads, and Email Campaigns. Custom B2B Audiences & Targeting

Nymblr offers the only solution for custom and verified B2B audiences that allow you to activate your ... Our platform and data allow you to build B2B audiences based on job titles, seniority, department, industry
Available for 1 countries
80 Million Verified People
Pricing available upon request
Free sample available
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DrivenIQ, US, Household-Level Consumer Data, US, Consumer Data, 98% Coverage

Custom audiences for digital onboarding, direct mail, and other marketing use cases. 100% privacy compliant ... Audience segmentation & enrichment puts ‘color’ on a once blank canvas; our applied science organizes
Available for 1 countries
240M Households
30 years of historical data
Starts at
$1,000 / purchase
Free sample preview
Free sample available
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Alesco Consumer Database - Individual-Level Consumer Data - 250+ million US consumers with 140+ million opt-in emails - available for licensing!

has all the data points you need to drive effective outcomes and achieve complete success. ... Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database
Available for 1 countries
255M Individuals
12 months of historical data
56% Records with Emails
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Free sample available

OnAudience - Audience Data (2000+ ready-made segments)

ask our data experts about creating a custom segment, perfectly tailored to your brief. ... CTV IDs Create your custom segment in 48h Use data from trusted sources that comply with GDPR &
Available for 249 countries
463B Unique Xandr IDs Globally / Month
30 days of historical data
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
Start icon5.0(1)

Mobile Location Data (MAID) - India Audience Data

Effectively and efficiently reach your highest value customers and prospects with Audience Segments. ... The depth and breadth of data, allow us to build a portrait of each device ID.
Available for 1 countries
300 Million
1 years of historical data
Pricing available upon request

Custom Audiences: Audience Data for LATAM by Retargetly

Custom Audience, custom support Although we rely on Artificial Intelligence for our modeling, we still ... Over 110 billion data events a month We see more consumers, across more touchpoints, than anyone else
Available for 17 countries
380 million people
18 months of historical data
92% on target gender
Available Pricing:
Usage-based
Free sample available
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TRAK Data - Audience Profile Reports - Analyze and Visualize Your Customers or Prospects with 100+ New Data Points

You’ll be able to analyze and visualize your audience in a new way & improve your marketing. ... Deliver us a list of customers or prospects & we’ll append 100+ new data points like age, gender, income
Available for 1 countries
251 Million Individuals
Available Pricing:
One-off purchase
10% Datarade discount
Free sample available

More Custom Audience Data Products

Discover related custom audience data products.
255M Individuals
56% Records with Emails
USA covered
Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database has all the data points you need to drive effectiv...
240M Households
USA covered
30 years of historical data
Custom audiences for digital onboarding, direct mail, and other marketing use cases. 100% privacy compliant, Shelby Act, CCPA, GDPR. Tiered volume pricing op...
946M Device profiles
70% match rate
249 countries covered
We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments.
25M + Records
98% + Point-in-time-Attribution
USA covered
Contact information for millions of single-family-dwelling US homeowners. Multiple options for solar lead qualification are available including: existing sol...
255M Individuals
56% Records with Emails
USA covered
Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database has all the data points you need to drive effectiv...
240M Households
USA covered
30 years of historical data
Custom audiences for digital onboarding, direct mail, and other marketing use cases. 100% privacy compliant, Shelby Act, CCPA, GDPR. Tiered volume pricing op...
245M US consumers
USA covered
Database of more than 245 US Individuals, their address data, demographic information and interest-based audiences.
946M Device profiles
70% match rate
249 countries covered
We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments.
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
100 Million
2 countries covered
2 years of historical data
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
80 Million Verified People
USA covered
Boost your conversion with cross-channel marketing and ABM campaigns using our verified B2B audiences and audience data that can be activated via email, Face...
80 Million Verified People
USA covered
Improve cross-channel marketing and sales conversions with verified B2B audiences that can be activated via email, Facebook, Google, and LinkedIn. Our B2B au...
240M Households
USA covered
30 years of historical data
Custom audiences for digital onboarding, direct mail, and other marketing use cases. 100% privacy compliant, Shelby Act, CCPA, GDPR. Tiered volume pricing op...
1M profiles
100% consented
249 countries covered
WeDataNation offers cookieless, first party audience segments across all verticals. Through our direct relationship with the consumer we create holistic data...
255M Individuals
56% Records with Emails
USA covered
Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database has all the data points you need to drive effectiv...
datarade.ai - BIGDBM profile banner
BIGDBM
Based in USA
BIGDBM
BIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
datarade.ai - TRAK Data profile banner
TRAK Data
Based in Canada
TRAK Data
TRAK's powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best c...
251M
Individuals
170M
Households
1000+
Data Attributes
datarade.ai - Factori profile banner
Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
datarade.ai - Nymblr, Inc. profile banner
Nymblr, Inc.
Based in USA
Nymblr, Inc.
Nymblr makes it easy for companies ranging from startups to enterprises to access over 140 million clean and verified business contacts in real-time via our ...
140M
Business Contacts
140 M
Valid Work Emails
100M
Personal Emails
datarade.ai - Predik Data-driven profile banner
Predik Data-driven
Based in USA
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Data
Updated & consistent
Expertise
Latam, US, Asia Markets
Quality
Strict & precise controls
datarade.ai - Multimedia Lists profile banner
Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
+245M
US Consumers
Regular
Updates
+90%
Consumer Compiled

The Ultimate Guide to Custom Audience Data 2023

Learn about custom audience data analytics, sources, and collection.

What is Custom Audience Data?

Custom audience data represents a list of uniquely identified customers that is created by digital marketers. These customers usually have a previous interaction with the business. This data is made up of information called identifiers that are collected about the customers and may consist of contact information like email, phone number and physical residential address. As such, custom audience are groups of individual web users which have a pre-existing relationship with your business.

How is Custom Audience Data collected?

When you collect and provide information about your potential customers on social media platforms, before putting it to use, these websites does what they call ‘hashing’ of this information. After this, they then apply a process called ‘matching’ to match this hashed information with potential profiles that identify with it. It works in such a way that the more information you provide about the targeted users of a given social media platform, the higher your chances to achieve a better match rate.

What are the typical attributes of Custom Audience Data?

Custom audience data can be grouped into various types, each of which consists of uniquely identifiable characteristics. Custom audience data from customer lists allows you to build on the pre-existing relationships you may have with customers that are not identifiable by site engagement or pixel mapping. To safeguard the privacy of your potential clients, you can only upload data from customers who have given the consent to market to them. Custom audiences from your website allow a pre-installed social media pixel on your site to gather information about the customers who visit your website and match them with their profiles. Custom audiences from your mobile app are created for people who use your app.

What is Custom Audience Data commonly used for?

The core purpose of custom audience data is to enable you to tailor your social media adverts to specific people who have shown interest in your business. Custom audience data can help you remarket to your previous clients. Remarketing is a method used to remind your previous clients about products or services they were previously interested in, thus inspiring them to make a final crucial decision of buying the product or service. Additionally, custom audience data can help you reach out to the already existing clients who have previously bought a service from you. Repeat clients already know your brand. You can take advantage of this fact to foster much higher conversion rates by reminding them that you are still available to sell your product or service.

How can a user assess the quality of Custom Audience Data?

The quality of custom audience data can be assessed by five-point criteria; source, mechanism, methodology, freshness and price. Knowing the origin of the data is one way to assess its quality because it has a direct bearing on the extent of transparency. The mechanism entails the means through which the data is powered in terms of the primary technology behind it. Methodology on the other hand assesses the means through which this data was obtained. It is important because it has a direct bearing on the accuracy of the data. Freshness refers to when the data what collected. Lastly, the value of the data is determined by how useful it is for your business needs. So to decide whether the price attached to the data means it’s worth investing in, always ask your custom audience data provider for a sample to see whether it works in practice.

Where can I buy Custom Audience Data?

Data providers and vendors listed on Datarade sell Custom Audience Data products and samples. Popular Custom Audience Data products and datasets available on our platform are Factori Audience | 1.2B unique mobile users in APAC, EU, North America and MENA by Factori, BIGDBM Bubbles Custom Audience Data by BIGDBM, and Reklaim | CBD Audience Data | USA | Audience Data | 100M by Reklaim.

How can I get Custom Audience Data?

You can get Custom Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Custom Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Custom Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Custom Audience Data?

Custom Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Audience Targeting Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Custom Audience Data?

The top use cases for Custom Audience Data are Advertising, Audience Targeting, and Audience Insights.