Best Custom Audience Datasets, Databases & APIs

Find the right Custom Audience Data: Search, preview & buy data securely via Datarade.
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19 Results

start.io Custom Audiences - Audience Data for North & South America, Europe, Oceania & Africa

by start.io
We can create a custom audience based on your target users’ profile, and deliver it to the DMP of your ... IP data.
Available for 249 countries
1 years of historical data
Available Pricing:
One-off purchase
Usage-based
Free sample available

Custom Audiences: Audience Data for LATAM by Retargetly

by Retargetly
Custom Audience, custom support Although we rely on Artificial Intelligence for our modeling, we still ... Over 110 billion data events a month We see more consumers, across more touchpoints, than anyone else
Available for 17 countries
380 million people
18 months of historical data
92% on target gender
Available Pricing:
Usage-based
Free sample available

OnAudience - Audience Data (1,200 ready-made segments)

by OnAudience
ask our data experts about creating a custom segment, perfectly tailored to your brief. ... Audience data enables you to reach the right target group.
Available for 249 countries
3.08B Unique AppNexus IDs Globally / Month
30 days of historical data
100% Nielsen Digital Ad Rating
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

Acxiom Custom High Value Audiences (HVA) - Audience Data (Germany, UK & India Covered)

by Acxiom
about real people across the most sources of data to power audience targeting and people-based marketing ... can create and deliver custom high-value audiences.
Available for 3 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
revenue share
4.9(2)

Lifesight Audience // 1.2B unique mobile users in APAC, EU, North America and MENA

by Lifesight
What are some custom audiences can you build? ... Leverage the highest quality interest, demographics, behavioural and geographical mobile audience data
Available for 249 countries
946M Device profiles
2 years of historical data
70% match rate
Starts at
$60,000 / year
Free sample available
5.0(3)

TRAK Data - Audience Profile Reports - Analyze and Visualize Your Customers or Prospects with 100+ New Data Points

by TRAK Data
You’ll be able to analyze and visualize your audience in a new way & improve your marketing. ... Deliver us a list of customers or prospects & we’ll append 100+ new data points like age, gender, income
Available for 1 countries
251 Million Individuals
Available Pricing:
One-off purchase
10% Datarade discount
Free sample available

Cookieless "Fair-Trade" Audience Segments

by Reklaim
Custom segments can be created for any niche audience request. ... Reklaim’s 1:1 relationship with the consumer means that every piece of data collected is privacy compliant
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Multimedia Lists Consumer Audience Data USA (245 Million Individuals)

by Multimedia Lists
covers more than 245 Million US individuals, their address, personal information and interest-based audience ... Database of more than 245 US Individuals, their address data, demographic information and interest-based
Available for 1 countries
245M US consumers
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample available
5.0(1)

Mobile Location Data (MAID) - India Audience Data

by Lepton Software
Effectively and efficiently reach your highest value customers and prospects with Audience Segments. ... The depth and breadth of data, allow us to build a portrait of each device ID.
Available for 1 countries
300 Million
1 years of historical data
Pricing available upon request

Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria)

by Fifty
understand and create custom audience segments on any brand or ‘market’ analysis which can be directly ... digital audience targeting Fifty analyses large scale social data, web behavioural and/or CRM data to
Available for 61 countries
500M social profiles
6 years of historical data
35% match rate (HEM)
Pricing available upon request
15% revenue share
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Lifesight
Based in USA
Lifesight
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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start.io
Based in USA
start.io
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strate...
25B
SDK Downloads
850,000
APPS
1.5B
USERs
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Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
+245M
US Consumers
Regular
Updates
+90%
Consumer Compiled
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Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Data
Updated & consistent
Expertise
Latam, US, Asia Markets
Quality
Strict & precise controls
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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TRAK Data
Based in Canada
TRAK Data
TRAK's powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best c...
251M
Individuals
170M
Households
1000+
Data Attributes

The Ultimate Guide to Custom Audience Data 2022

Learn about custom audience data analytics, sources, and collection.

What is Custom Audience Data?

Custom audience data represents a list of uniquely identified customers that is created by digital marketers. These customers usually have a previous interaction with the business. This data is made up of information called identifiers that are collected about the customers and may consist of contact information like email, phone number and physical residential address. As such, custom audience are groups of individual web users which have a pre-existing relationship with your business.

How is Custom Audience Data collected?

When you collect and provide information about your potential customers on social media platforms, before putting it to use, these websites does what they call ‘hashing’ of this information. After this, they then apply a process called ‘matching’ to match this hashed information with potential profiles that identify with it. It works in such a way that the more information you provide about the targeted users of a given social media platform, the higher your chances to achieve a better match rate.

What are the typical attributes of Custom Audience Data?

Custom audience data can be grouped into various types, each of which consists of uniquely identifiable characteristics. Custom audience data from customer lists allows you to build on the pre-existing relationships you may have with customers that are not identifiable by site engagement or pixel mapping. To safeguard the privacy of your potential clients, you can only upload data from customers who have given the consent to market to them. Custom audiences from your website allow a pre-installed social media pixel on your site to gather information about the customers who visit your website and match them with their profiles. Custom audiences from your mobile app are created for people who use your app.

What is Custom Audience Data commonly used for?

The core purpose of custom audience data is to enable you to tailor your social media adverts to specific people who have shown interest in your business. Custom audience data can help you remarket to your previous clients. Remarketing is a method used to remind your previous clients about products or services they were previously interested in, thus inspiring them to make a final crucial decision of buying the product or service. Additionally, custom audience data can help you reach out to the already existing clients who have previously bought a service from you. Repeat clients already know your brand. You can take advantage of this fact to foster much higher conversion rates by reminding them that you are still available to sell your product or service.

How can a user assess the quality of Custom Audience Data?

The quality of custom audience data can be assessed by five-point criteria; source, mechanism, methodology, freshness and price. Knowing the origin of the data is one way to assess its quality because it has a direct bearing on the extent of transparency. The mechanism entails the means through which the data is powered in terms of the primary technology behind it. Methodology on the other hand assesses the means through which this data was obtained. It is important because it has a direct bearing on the accuracy of the data. Freshness refers to when the data what collected. Lastly, the value of the data is determined by how useful it is for your business needs. So to decide whether the price attached to the data means it’s worth investing in, always ask your custom audience data provider for a sample to see whether it works in practice.

Where can I buy Custom Audience Data?

Data providers and vendors listed on Datarade sell Custom Audience Data products and samples. Popular Custom Audience Data products and datasets available on our platform are start.io Custom Audiences - Audience Data for North & South America, Europe, Oceania & Africa by start.io, Custom Audiences: Audience Data for LATAM by Retargetly by Retargetly, and OnAudience - Audience Data (1,200 ready-made segments) by OnAudience.

How can I get Custom Audience Data?

You can get Custom Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Custom Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Custom Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Custom Audience Data?

Custom Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Audience Targeting Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Custom Audience Data?

The top use cases for Custom Audience Data are Advertising, Audience Targeting, and Audience Insights.