118 Group
Verified Data Provider
Optimized for quick response
118 Group Data Products: APIs & Datasets
118 Group Pricing & Cost
Our records are priced based on quantity taken, update frequency and fields required.
Once we understand more about what you need then we can give you a price and will always provide a discount for longer term projects.
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About 118 Group
118 Group in a Nutshell
118 are the top supplier of GDPR and PECR compliant B2B data in the UK. We’ve been trading over 50 years now so have copious amounts of data experience. Based in Sutton Coldfield in the UK, we employee just under 100 people.
Country Coverage
Data Offering
Our UK Business data is collect and maintained via our UK call centre - top supplier of GDPR and PECR compliant B2B data in the UK with fairness and transparency at the top of our agenda. We use our data with businesses in all sectors to support with UK coverage analysis, sales and marketing programs, telemarketing campaigns, direct mail campaigns, email broadcast, brand awareness programs and/or lead generation
Use Cases
Telemarketing campaigns can be a fantastic way to meet your target customer, but only if you know whom you are calling ahead of time and minimise deadlines. If you have a specific demographic you want to reach, our database can provide you with the information you need to contact these businesses and the correct contact that you need to speak to. This process can save you time calling companies outside your target market.
As the ML data universe has already been telephone verified, the data that we can provide you with ensures a higher percentage of connected calls resulting in an increased campaign performance.
All of our data extracts can be screened against TPS/CTPS lists prior to delivery.
Direct mail is a compelling brand and engagement tactic in B2B communication because it provides an intimate, person-to-person conversation that holds your audience’s attention. To ensure the success of your direct mail campaigns and to achieve the greatest ROI, using quality data is critical.
Our calling process allows us to validate the trading site of the business rather than the registered address, ensuring that your direct mail piece lands in front of the decision maker for that company.
Although digital communication is widely used, direct mail stands out for its great open rate, which can easily reach up to 80%. Due to its creative application, direct mail can achieve a greater cut-through with key decision-makers. Market Location can help you achieve a higher ROI with an increased response rate due to its accurate, verified database.
Our UK email addresses are telephone-verified to accept third-party communications, providing businesses quick access to PECR compliant contact data.
We offer over 800,000 email addresses from companies in over 2,000 business sectors in the UK.
Our emails provide you with less than 1% hard bounce rate which means that your IP and domain reputation remain high, allowing you to reach a wider audience. The emails that you send will reach an inbox rather than a junk folder!
In addition to the supply of email addresses, one of the benefits of licensing through us will be the regular updates that we can provide once the data has been called by us. Following on from the delivery of your licensed email data file, we will ensure that any new emails added, any updated or any that have opted out are sent to you at regular intervals throughout the license period.
Whilst other email data sources may calculate email addresses and provide to you without validation, we speak to the business directly to confirm the details.
With over 500 fields of data available there isn’t a segmentation field that you need that isn’t already there – but if you happen to stumble across one then let us know and we’ll see if we can add it for you. Even if we have to use our Contact Centre to collect the new data element.
Certifications & Associations
Data Sources & Collection
Our data is collected and maintained by us through our UK call centre - we then apply our standardisation processes to quality check and format the data. Applying bespoke filters or mappings when required by clients.
We have a 70-seat call centre with highly trained agents based in Sutton Coldfield, combined with smart technology to ensure outstanding results.
Key Differentiators
Build our data from scratch and first hand through our UK call centre.
Higher quality than most data providers.
Better telephone connectivity rates.
Higher deliverability and engagement via email.
Consultative Sales approach working with businesses for long term contracts.
Flexibility to collect new data fields.
Always adding new data elements.
Data Privacy
We are lucky enough to have our own Compliance Officer and team that can advise us on new regulations, processes etc. However they can also help our clients with onboarding supplier forms and documentation or general queries.
Any queries received by our clients can be dealt with through our Customer Services team to take the stress away.
Frequently asked questions about 118 Group
What does 118 Group do?
118 are the top supplier of GDPR and PECR compliant B2B data in the UK. We maintain our market-leading position thanks to our meticulous gathering and upkeep of business and individual contact information.
How much does 118 Group cost?
The supported pricing models for 118 Group’s data are available by getting in contact with them via Datarade. Get talking to a member of the 118 Group team to receive custom pricing options, information about data subscription fees, and quotes for 118 Group’s data offering tailored to your use case.
What kind of data does 118 Group have?
B2B Leads Data, B2B Intent Data, Company Data, B2B Marketing Data, and UK B2B Data
What data does 118 Group offer?
Our UK Business data is collect and maintained via our UK call centre - top supplier of GDPR and PECR compliant B2B data in the UK with fairness and transparency at the top of our agenda. We use our data with businesses in all sectors to support with UK coverage analysis, sales and marketing programs, telemarketing campaigns, direct mail campaigns, email broadcast, brand awareness programs and/or lead generation
How does 118 Group collect data?
Our data is collected and maintained by us through our UK call centre - we then apply our standardisation processes to quality check and format the data. Applying bespoke filters or mappings when required by clients. We have a 70-seat call centre with highly trained agents based in Sutton Coldfield, combined with smart technology to ensure outstanding results.
What’s 118 Group’s data privacy policy?
We are lucky enough to have our own Compliance Officer and team that can advise us on new regulations, processes etc. However they can also help our clients with onboarding supplier forms and documentation or general queries. Any queries received by our clients can be dealt with through our Customer Services team to take the stress away.
What are the best use cases for 118 Group’s data?
Telemarketing campaigns can be a fantastic way to meet your target customer, but only if you know whom you are calling ahead of time and minimise deadlines. If you have a specific demographic you want to reach, our database can provide you with the information you need to contact these businesses and the correct contact that you need to speak to. This process can save you time calling companies outside your target market. As the ML data universe has already been telephone verified, the data that we can provide you with ensures a higher percentage of connected calls resulting in an increased campaign performance. All of our data extracts can be screened against TPS/CTPS lists prior to delivery. Direct mail is a compelling brand and engagement tactic in B2B communication because it provides an intimate, person-to-person conversation that holds your audience’s attention. To ensure the success of your direct mail campaigns and to achieve the greatest ROI, using quality data is critical. Our calling process allows us to validate the trading site of the business rather than the registered address, ensuring that your direct mail piece lands in front of the decision maker for that company. Although digital communication is widely used, direct mail stands out for its great open rate, which can easily reach up to 80%. Due to its creative application, direct mail can achieve a greater cut-through with key decision-makers. Market Location can help you achieve a higher ROI with an increased response rate due to its accurate, verified database. Our UK email addresses are telephone-verified to accept third-party communications, providing businesses quick access to PECR compliant contact data. We offer over 800,000 email addresses from companies in over 2,000 business sectors in the UK. Our emails provide you with less than 1% hard bounce rate which means that your IP and domain reputation remain high, allowing you to reach a wider audience. The emails that you send will reach an inbox rather than a junk folder! In addition to the supply of email addresses, one of the benefits of licensing through us will be the regular updates that we can provide once the data has been called by us. Following on from the delivery of your licensed email data file, we will ensure that any new emails added, any updated or any that have opted out are sent to you at regular intervals throughout the license period. Whilst other email data sources may calculate email addresses and provide to you without validation, we speak to the business directly to confirm the details. With over 500 fields of data available there isn’t a segmentation field that you need that isn’t already there – but if you happen to stumble across one then let us know and we’ll see if we can add it for you. Even if we have to use our Contact Centre to collect the new data element.