Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered) product image in hero

Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)

Acxiom
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Coverage
2
Countries

Description

Enhance 360° view of your consumers: extensive insight into life-stage, affluence and behaviors.
Personicx is a consumer level segmentation system designed to group individuals who have similar characteristics and demand for products and services together to help make marketing more effective. It is built using a rich variety of sociodemographic characteristics, affluence, interests and affinities, by which the segments are defined and is linked to various surveys enabling further insight in to the everchanging marketplace. Personicx can work flexibly at an individual, household or postcode level, allowing clients across all sectors to tap into the complete range of audiences and engage consumers across multiple channels. Each country utilizes the available data sources available to build a unique version of Personicx, optimized for that local market, but consistently defined by the key drivers of life-stage and affluence. Example segments: Germany • PersonicxTM "Young & Career Entry" • PersonicxTM "Midlife Single & well situated" • PersonicxTM "Single Parent & Low Status" • PersonicxTM "Young & in Education" • PersonicxTM "Golden retirement & active" UK • Personicx YH102 Young Affluent Adults “Going Places” • Personicx FL324 Lower Income Families “Family Allowance” • Personicx XM440 Middle Income Empty Nests “Winding Down” • Personicx RH447 Comfortable and Retired “Golden Years” Use cases & Benefits: Personicx enables clients to understand their market and customers, providing insight that can be used to: • Quantify market potential • Inform appropriate marketing strategies such as pricing, messaging and promotions • Identify prospective areas and customers and reach them through the most appropriate channels. • Optimize engagement and loyalty with existing customers

Country Coverage

Europe (2)
Germany
United Kingdom

Pricing

Revenue share is available at
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
SFTP
Frequency
daily
weekly
monthly
quarterly
yearly
real-time
on-demand

Use Cases

Optimise engagement and loyalty with existing customers
Identify prospective areas and customers and reach them through the most appropriate channels
Inform appropriate marketing strategies such as pricing, messaging and promotions
Quantify market potential

Categories

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Frequently asked questions

What is Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)?

Enhance 360° view of your consumers: extensive insight into life-stage, affluence and behaviors.

What is Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered) used for?

This product has 4 key use cases. Acxiom recommends using the data for Optimise engagement and loyalty with existing customers, Identify prospective areas and customers and reach them through the most appropriate channels, Inform appropriate marketing strategies such as pricing, messaging and promotions, and Quantify market potential. Global businesses and organizations buy Demographic Data from Acxiom to fuel their analytics and enrichment.

Who can use Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Demographic Data. Get in touch with Acxiom to see what their data can do for your business and find out which integrations they provide.

Which countries does Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered) cover?

This product includes data covering 2 countries like Germany and United Kingdom. Acxiom is headquartered in United States of America.

How much does Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered) cost?

Pricing information for Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered) is available by getting in contact with Acxiom. Connect with Acxiom to get a quote and arrange custom pricing models based on your data requirements.

How can I get Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)?

Businesses can buy Demographic Data from Acxiom and get the data via S3 Bucket and SFTP.

What is the data quality of Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)?

You can compare and assess the data quality of Acxiom using Datarade’s data marketplace. Acxiom appears on selected Datarade top lists ranking the best data providers, including 10 Best Data Providers for Customer Segmentation, Top 7 Identity Graph & Resolution Providers, and Who’s New on Datarade? .

What are similar products to Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered)?

This product has 3 related products. These alternatives include Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery, GapMaps USA and Canada Segmentation Data (AGS) Demographic Data Consumer Sentiment Data 68 Segments, and Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant. You can compare the best Demographic Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available