B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates

#	cms_uid	firstname	middlename	lastname	suffix	address1	address2	city	state	zip	zip4	mor_beauty_cosmetics	mor_career_improvement	mor_exercise_health_grouping	mor_financial	mor_gaming	mor_home_and_garden	mor_home_improvement	mor_outdoor_sport_recreation	mor_movie_music_grouping	mor_sports_grouping	mor_self_improvement	mor_photography	mor_travel
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx
2	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx
3	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx
4	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxx	Xxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxx	xxxxx	xxxxxxxx	Xxxxxx	Xxxxxxxxxx
5	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx	xxxxxxxx	xxxxxxxxxx	Xxxxxx	xxxxxxxxx	Xxxxx	xxxxx
6	xxxxxxxxx	xxxxxxx	Xxxxxxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxx	xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxx	Xxxxxxxx	xxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxx	xxxxxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx
7	xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	Xxxxx	Xxxxxx	Xxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxx	Xxxxxxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxx	Xxxxxxx	xxxxxxxxx	Xxxxx	xxxxx	Xxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxx	Xxxxxxxxxx
8	xxxxxxxxx	Xxxxx	Xxxxx	Xxxxxxxxx	xxxxxxxxxx	xxxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxx	Xxxxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxxxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxxx	Xxxxxxxx	xxxxx	Xxxxxx	xxxxxx
9	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxxx	Xxxxx	Xxxxxxx	Xxxxxxxx	xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxxx	xxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxxxx	xxxxxxx	Xxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxx
10	xxxxxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	Xxxxx	xxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxxxx	Xxxxxxxx	xxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxxxxx	xxxxxxx
...	Xxxxx	xxxxxxxxx	xxxxxxxx	Xxxxxxxx	xxxxxxxx	Xxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxx	Xxxxxxxxxx	Xxxxxxx	Xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	Xxxxx	Xxxxx	Xxxxxxx	xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxx

Volume

245M

Individuals

Data Quality

100%

deterministic

Avail. Formats

.csv and .txt

File

Coverage

Country

History

months

[Sample] File5_SMS_B2C_Consumer_Behavior_and_Interest_Data.csv

Attribute	Type	Example	Mapping
cms_uid	String	996ZN9962309	UID
firstname	String	*******	Contact First Name
middlename	String	*	Contact Middle Name
lastname	String	*****	Contact Last Name
suffix	String
address1	String	#### * **	Address
address2	String	# ****** , *****, #####, ***	Address
city	String	HARSENS ISLAND	City Name
state	String	AK	State Abbreviation
zip	String	99623	ZIP Code
zip4	String	1985	Postal Code
mor_beauty_cosmetics	String
mor_career_improvement	String	t
mor_exercise_health_grouping	String
mor_financial	String	t
mor_gaming	String
mor_home_and_garden	String
mor_home_improvement	String	t
mor_outdoor_sport_recreation	String
mor_movie_music_grouping	String
mor_sports_grouping	String	t
mor_self_improvement	String	t
mor_photography	String
mor_travel	String

The SMS B2C Consumer Behavior Data set is a file of 150+ demographics, lifestyles and behaviors, sourced from a combination of self-reported surveys and transactional source types.

The SMS B2C Consumer Behavior Data set is built from our offline consumer data file and matched to online identifiers via a 1:1 deterministic match. SMS also has integrations with the top data DSPs and data marketplaces where you can find our branded taxonomy of over 3,000 digital audience data segments. Utilizing lifestyle interests for marketing offers numerous benefits, as it allows businesses to create highly relevant and personalized campaigns that resonate with consumers on a deeper level. Here are the key benefits of leveraging lifestyle interests in marketing: - Enhanced Personalization with Tailored Messaging: Crafting messages that align with consumers' hobbies, activities, and values increases the relevance and appeal of marketing efforts. - Custom Offers: Providing personalized offers and recommendations based on lifestyle interests, such as fitness products for health enthusiasts or travel deals for frequent travelers. - Improved Customer Engagement, Emotional Connection: Connecting with consumers over shared interests helps build stronger emotional bonds, fostering loyalty and trust. - Content Relevance: Creating content that matches lifestyle interests keeps consumers engaged and more likely to interact with the brand. - Effective Segmentation with Detailed Segments: Segmenting audiences based on lifestyle interests enables more precise targeting and efficient use of marketing resources. Sample lifestyle interest data attributes include: Beauty & Cosmetics Career Improvement Exercise and Fitness Financial and Investing Gaming Home and Garden Home Improvements Hiking and Outdoors Music and Movies Sports Self Improvement Photography Travel Hundreds of additional demographic are available for layering as well such as age, gender, income, home profiles, occupation and more. This audience targeting data is available for onboarding and advanced targeting across multiple channels including Direct Mail, Desktop, Mobile, Social and CTV. Also available for Data Enrichment use cases. Updates monthly. https://sms-inc.com/privacy-notice/

North America (1)

United States of America

12 months of historical data

245 million	Individuals
115	Lifestyles
100	Demographics
300	Occupations
150	Ethnicites
1,000	Vehicle Make/Model

Free sample available

10% discount if you buy via Datarade

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Not available

Request detailed pricing

Self-reported by the provider

100%

deterministic

Methods

Frequency

Format

Marketing

Audience Targeting Audience Segmentation Data Enrichment

Digital Advertising

Interest Data Consumer Behavior Data Audience Data Digital Audience Data Segmentation Data

245M US individuals

100% deterministic

USA covered

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What is B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates?

The SMS B2C Consumer Behavior Data set is a file of 150+ demographics, lifestyles and behaviors, sourced from a combination of self-reported surveys and transactional source types.

What is B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates used for?

This product has 5 key use cases. Specialists Marketing Services, Inc. recommends using the data for Marketing, Audience Targeting, Audience Segmentation, Data Enrichment, and Digital Advertising. Global businesses and organizations buy Interest Data from Specialists Marketing Services, Inc. to fuel their analytics and enrichment.

Who can use B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Interest Data. Get in touch with Specialists Marketing Services, Inc. to see what their data can do for your business and find out which integrations they provide.

How far back does the data in B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates go?

This product has 12 months of historical coverage. It can be delivered on a monthly basis.

Which countries does B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates cover?

This product includes data covering 1 country like USA. Specialists Marketing Services, Inc. is headquartered in United States of America.

How much does B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates cost?

Pricing information for B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates is available by getting in contact with Specialists Marketing Services, Inc.. Connect with Specialists Marketing Services, Inc. to get a quote and arrange custom pricing models based on your data requirements.

How can I get B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates?

Businesses can buy Interest Data from Specialists Marketing Services, Inc. and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, Specialists Marketing Services, Inc. can deliver this product in .csv and .txt format.

What is the data quality of B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates?

Specialists Marketing Services, Inc. has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of Specialists Marketing Services, Inc. using Datarade’s data marketplace.

What are similar products to B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates?

This product has 3 related products. These alternatives include B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates, Digital Audience Data Segments B2C - Increase your match by 3X - Programmatic Audience, and Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Not available

Verified Provider

100% Response rate

B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Specialists Marketing Services, Inc.
Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.

B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Specialists Marketing Services, Inc. Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.

Specialists Marketing Services, Inc.
Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.