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SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ ...
SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245M...
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SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment product image in hero

SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment

Specialists Marketing Services, Inc.
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Data Samples
File5_SMS_B2C_Consumer_Behavior_and_Interest_Data.csv
#
cms_uid
firstname
middlename
lastname
suffix
address1
address2
city
state
zip
zip4
mor_beauty_cosmetics
mor_career_improvement
mor_exercise_health_grouping
mor_financial
mor_gaming
mor_home_and_garden
mor_home_improvement
mor_outdoor_sport_recreation
mor_movie_music_grouping
mor_sports_grouping
mor_self_improvement
mor_photography
mor_travel
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx
2 xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx Xxxxxx Xxxxx xxxxxx xxxxxxx xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx Xxxxx Xxxxxxx xxxxxx Xxxxxxxx
3 Xxxxxxx Xxxxx xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxxxx xxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx xxxxxxx xxxxxxxxx Xxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxxx
4 xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx xxxxxxxxx Xxxxxxx xxxxx Xxxxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxx Xxxxx xxxxxxxxxx Xxxxxx xxxxxx Xxxxxxxxx xxxxx Xxxxxxxxxx xxxxxx xxxxx xxxxxxxx Xxxxxx Xxxxxxxxxx
5 xxxxxxxxx Xxxxxxxxxx xxxxxxxx xxxxx Xxxxxx xxxxxxxxxx xxxxxxxxx xxxxx xxxxx xxxxxxxx xxxxxx Xxxxxxxxxx xxxxxxxxxx Xxxxx xxxxxxx Xxxxxxxx Xxxxxxx xxxxx xxxxxxxx xxxxxxxxxx Xxxxxx xxxxxxxxx Xxxxx xxxxx
6 xxxxxxxxx xxxxxxx Xxxxxxxxx Xxxxxxx xxxxxxxxxx Xxxxx xxxxxxxxx xxxxxxx Xxxxxx xxxxxxxxx xxxxx Xxxxxxx xxxxxxxxx Xxxxxxxx xxxxxxxx Xxxxxxxx Xxxxxxxx xxxxxxxx xxxxxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxx xxxxx Xxxxxxxxxx
7 xxxxxxxxxx xxxxxx Xxxxx Xxxxxxx Xxxxx Xxxxxx Xxxxx Xxxxxxxxx xxxxxx xxxxxxxx Xxxxxxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxx Xxxxxxx xxxxxxxxx Xxxxx xxxxx Xxxxxx xxxxxxxxx xxxxxxx xxxxxxxxx Xxxxxxxxxx
8 xxxxxxxxx Xxxxx Xxxxx Xxxxxxxxx xxxxxxxxxx xxxxxx xxxxxxxxx xxxxxxx Xxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxxx xxxxx Xxxxxxx xxxxxxxxxx Xxxxxxxxx Xxxxxxxx xxxxxxxxxx xxxxxxx Xxxxxxxx xxxxx Xxxxxx xxxxxx
9 xxxxxxxx xxxxxxx Xxxxx Xxxxxxxxx Xxxxx Xxxxxxx Xxxxxxxx xxxxxxxxx xxxxxxxx xxxxx Xxxxxxxxxx Xxxxxxx xxxxxxxxx xxxxxxx xxxxxxxxxx xxxxxx xxxxx Xxxxxxxxxx Xxxxxxxxx xxxxxxx Xxxxxx Xxxxx Xxxxxxxx xxxxxxxxx
10 xxxxxxxx Xxxxxx xxxxxxxxxx xxxxxxxxx xxxxx Xxxxx xxxxxxx xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxxxx Xxxxxxxx xxxxx xxxxx Xxxxxxxxxx Xxxxxxx Xxxxxxxx Xxxxxxx xxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxxxxx xxxxxxx
... Xxxxx xxxxxxxxx xxxxxxxx Xxxxxxxx xxxxxxxx Xxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxx Xxxxxxxxxx Xxxxxxx Xxxxxx Xxxxxxxxxx xxxxxxxxxx xxxxxxxxxx Xxxxxxx Xxxxx Xxxxx Xxxxx Xxxxxxx xxxxx xxxxxxxxx xxxxxxx Xxxxxxx
Sign In To Preview Data
File5_SMS_B2C_Consumer_Behavior_and_Interest_Data.csv
Volume
97M
Travel
Data Quality
100%
deterministic
Avail. Formats
.csv and .txt
File
Coverage
1
Country
History
12
months

Data Dictionary

[Sample] File5_SMS_B2C_Consumer_Behavior_and_Interest_Data.csv
Attribute Type Example Mapping
cms_uid
 String 996ZN9962309 UID
firstname
 String ******* Contact First Name
middlename
 String * Contact Middle Name
lastname
 String ***** Contact Last Name
suffix
 String
address1
 String #### *** ****** ** Address
address2
 String # ******** ****, *********, ** #####, *** Address
city
 String HARSENS ISLAND City Name
state
 String AK State Abbreviation
zip
 String 99623 ZIP Code
zip4
 String 1985 Postal Code
mor_beauty_cosmetics
 String
mor_career_improvement
 String t
mor_exercise_health_grouping
 String
mor_financial
 String t
mor_gaming
 String
mor_home_and_garden
 String
mor_home_improvement
 String t
mor_outdoor_sport_recreation
 String
mor_movie_music_grouping
 String
mor_sports_grouping
 String t
mor_self_improvement
 String t
mor_photography
 String
mor_travel
 String

Description

The SMS B2C Consumer Behavior and Interest Data set is a file of 150+ lifestyles, sourced from a combination of self-reported surveys and transactional source types.
The SMS B2C Consumer Behavior and Interest Data set is built from our offline consumer data file and matched to online identifiers via a 1:1 deterministic match. SMS also has integrations with the top data DSPs and data marketplaces where you can find our branded taxonomy of over 3,000 digital audience data segments. Utilizing lifestyle interests for marketing offers numerous benefits, as it allows businesses to create highly relevant and personalized campaigns that resonate with consumers on a deeper level. Here are the key benefits of leveraging lifestyle interests in marketing: - Enhanced Personalization with Tailored Messaging: Crafting messages that align with consumers' hobbies, activities, and values increases the relevance and appeal of marketing efforts. - Custom Offers: Providing personalized offers and recommendations based on lifestyle interests, such as fitness products for health enthusiasts or travel deals for frequent travelers. - Improved Customer Engagement, Emotional Connection: Connecting with consumers over shared interests helps build stronger emotional bonds, fostering loyalty and trust. - Content Relevance: Creating content that matches lifestyle interests keeps consumers engaged and more likely to interact with the brand. - Effective Segmentation with Detailed Segments: Segmenting audiences based on lifestyle interests enables more precise targeting and efficient use of marketing resources. Sample lifestyle interest data attributes include: Beauty & Cosmetics Career Improvement Exercise and Fitness Financial and Investing Gaming Home and Garden Home Improvements Hiking and Outdoors Music and Movies Sports Self Improvement Photography Travel Hundreds of additional demographic are available for layering as well such as age, gender, income, home profiles, occupation and more. This audience targeting data is available for onboarding and advanced targeting across multiple channels including Direct Mail, Desktop, Mobile, Social and CTV. Also available for Data Enrichment use cases. Updates monthly. https://sms-inc.com/privacy-notice/

Country Coverage

North America (1)
United States of America

History

12 months of historical data

Volume

97 million Travel
50 million Investments
51 million Health and Fitness
78 million Outdoor Activites
5 million Do It Yourselfers
10 million Self Improvement
55 million Sports and Entertainment

Pricing

Free sample available
10% discount if you buy via Datarade
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
SFTP
Frequency
monthly
Format
.csv
.txt

Use Cases

Categories

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Frequently asked questions

What is SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

The SMS B2C Consumer Behavior and Interest Data set is a file of 150+ lifestyles, sourced from a combination of self-reported surveys and transactional source types.

What is SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment used for?

This product has 5 key use cases. Specialists Marketing Services, Inc. recommends using the data for Marketing, Audience Targeting, Audience Segmentation, Data Enrichment, and Digital Advertising. Global businesses and organizations buy Interest Data from Specialists Marketing Services, Inc. to fuel their analytics and enrichment.

Who can use SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Interest Data. Get in touch with Specialists Marketing Services, Inc. to see what their data can do for your business and find out which integrations they provide.

How far back does the data in SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment go?

This product has 12 months of historical coverage. It can be delivered on a monthly basis.

Which countries does SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment cover?

This product includes data covering 1 country like USA. Specialists Marketing Services, Inc. is headquartered in United States of America.

How much does SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment cost?

Pricing information for SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment is available by getting in contact with Specialists Marketing Services, Inc.. Connect with Specialists Marketing Services, Inc. to get a quote and arrange custom pricing models based on your data requirements.

How can I get SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

Businesses can buy Interest Data from Specialists Marketing Services, Inc. and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, Specialists Marketing Services, Inc. can deliver this product in .csv and .txt format.

What is the data quality of SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

Specialists Marketing Services, Inc. has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of Specialists Marketing Services, Inc. using Datarade’s data marketplace.

What are similar products to SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

This product has 3 related products. These alternatives include SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment, Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery, and Echo Analytics GeoPersona Interest Segments Europe Audience Targeting Data Available Globally GDPR-Compliant. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

Specialists Marketing Services, Inc.

Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.
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