SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment

#	cms_uid	firstname	middlename	lastname	suffix	address1	address2	city	state	zip	zip4	age	gender	household_income_census	education_level_census	homeowner	renter	net_worth	home_value_census
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx
2	xxxxxx	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxx	xxxxxx	xxxxxxx
3	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxxxx
4	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx
5	xxxxxxxxx	Xxxxxxx	xxxxx	Xxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxx	xxxxx	xxxxxxxx	Xxxxxx
6	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx
7	xxxxxxxx	xxxxxxxxxx	Xxxxxx	xxxxxxxxx	Xxxxx	xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxx	xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxx
8	Xxxxxxxx	xxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxx	xxxxxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	Xxxxx	Xxxxxx	Xxxxx	Xxxxxxxxx
9	xxxxxx	xxxxxxxx	Xxxxxxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxx	Xxxxxxx	xxxxxxxxx	Xxxxx	xxxxx	Xxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxx	Xxxxx
10	Xxxxxxxxx	xxxxxxxxxx	xxxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxx	Xxxxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxxxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxxx	Xxxxxxxx	xxxxx
...	Xxxxxx	xxxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxxx	Xxxxx	Xxxxxxx	Xxxxxxxx	xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxxx	xxxxxx	xxxxx

Volume

97M

Travel

Data Quality

100%

deterministic

Avail. Formats

.csv and .txt

File

Coverage

Country

History

months

[Sample] File7_SMS_B2C_Direct_Marketing_Data.csv

Attribute	Type	Example	Mapping
cms_uid	String	250ZN2500391	UID
firstname	String	******	Contact First Name
middlename	String	*******	Contact Middle Name
lastname	String	*******	Contact Last Name
suffix	String
address1	String	#### * ******** ##	Address
address2	String	# ****** , *****, #####, ***	Address
city	String	GRIMES	City Name
state	String	WV	State Abbreviation
zip	String	25003	ZIP Code
zip4	String	0109	Postal Code
age	String	##	Contact Age
gender	String	*	Contact Gender
household_income_census	String	47
education_level_census	String	3
homeowner	String
renter	String
net_worth	String
home_value_census	String	74

The SMS Direct Marketing Data set is a file of customer contact information, purchase history, demographic data, and behavioral data. This consumer marketing data set is used for targeted marketing campaigns, personalized messaging, customer segmentation, and improving customer engagement.

The SMS Direct Marketing Data set is a consumer marketing data set that is built offline and available for direct marketing such as direct mail, digital targeting, as well as analytic and data enrichment use cases. Utilizing consumer marketing data for prospecting includes numerous benefits, as it allows businesses to create highly relevant and personalized campaigns that resonate with consumers on a deeper level. Here are the key benefits of leveraging lifestyle interests in marketing: - Enhanced Personalization with Tailored Messaging: Crafting messages that align with consumers' hobbies, activities, and values increases the relevance and appeal of marketing efforts. - Custom Offers: Providing personalized offers and recommendations based on lifestyle interests, such as fitness products for health enthusiasts or travel deals for frequent travelers. - Improved Customer Engagement, Emotional Connection: Connecting with consumers over shared interests helps build stronger emotional bonds, fostering loyalty and trust. - Content Relevance: Creating content that matches lifestyle interests keeps consumers engaged and more likely to interact with the brand. - Effective Segmentation with Detailed Segments: Segmenting audiences based on lifestyle interests enables more precise targeting and efficient use of marketing resources. Sample lifestyle interest data attributes include: Beauty & Cosmetics Career Improvement Exercise and Fitness Financial and Investing Gaming Home and Garden Home Improvements Hiking and Outdoors Music and Movies Sports Self Improvement Photography Travel Hundreds of additional demographic are available for layering as well such as age, gender, income, home profiles, occupation and more. This audience targeting data is available for onboarding and advanced targeting across multiple channels including Direct Mail, Desktop, Mobile, Social and CTV. Also available for Data Enrichment use cases. Updates monthly. https://sms-inc.com/privacy-notice/

North America (1)

United States of America

12 months of historical data

97 million	Travel
50 million	Investments
51 million	Health and Fitness
78 million	Outdoor Activites
5 million	Do It Yourselfers
10 million	Self Improvement
55 million	Sports and Entertainment

Free sample available

10% discount if you buy via Datarade

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Not available

Request detailed pricing

Self-reported by the provider

100%

deterministic

Methods

Frequency

Format

Marketing

Audience Targeting Audience Segmentation Data Enrichment

Digital Advertising

Interest Data Consumer Behavior Data Audience Data Digital Audience Data Segmentation Data

direct marketing datasets

97M Travel

100% deterministic

USA covered

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75% Match Rate

USA covered

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45 Segments

5 countries covered

15 months of historical data

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300 Million+ Consumers

70% Greater than 70% match rate

USA covered

With Consumer REACH Direct you'll have multiple products at your fingers to both reach your current prospects directly and enrich your current data and even ...

What is SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

What is SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment used for?

This product has 5 key use cases. Specialists Marketing Services, Inc. recommends using the data for Marketing, Audience Targeting, Audience Segmentation, Data Enrichment, and Digital Advertising. Global businesses and organizations buy Interest Data from Specialists Marketing Services, Inc. to fuel their analytics and enrichment.

Who can use SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Interest Data. Get in touch with Specialists Marketing Services, Inc. to see what their data can do for your business and find out which integrations they provide.

How far back does the data in SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment go?

This product has 12 months of historical coverage. It can be delivered on a monthly basis.

Which countries does SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment cover?

This product includes data covering 1 country like USA. Specialists Marketing Services, Inc. is headquartered in United States of America.

How much does SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment cost?

Pricing information for SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment is available by getting in contact with Specialists Marketing Services, Inc.. Connect with Specialists Marketing Services, Inc. to get a quote and arrange custom pricing models based on your data requirements.

How can I get SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

Businesses can buy Interest Data from Specialists Marketing Services, Inc. and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, Specialists Marketing Services, Inc. can deliver this product in .csv and .txt format.

What is the data quality of SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

Specialists Marketing Services, Inc. has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of Specialists Marketing Services, Inc. using Datarade’s data marketplace.

What are similar products to SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment?

This product has 3 related products. These alternatives include SMS B2C Consumer Behavior and Interest Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment, Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery, and Echo Analytics GeoPersona Interest Segments Europe Audience Targeting Data Available Globally GDPR-Compliant. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Not available

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100% Response rate

SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Specialists Marketing Services, Inc.
Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.

SMS B2C Direct Marketing Data / Lifestyle Interests/ USA / 245MM / Monthly Updates / Cross-Channel Targeting and Enrichment

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Specialists Marketing Services, Inc. Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.

Specialists Marketing Services, Inc.
Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.