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B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates
B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates
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B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates

Specialists Marketing Services, Inc.
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Data Samples
File7_SMS_B2C_Direct_Marketing_Data.csv
#
cms_uid
firstname
middlename
lastname
suffix
address1
address2
city
state
zip
zip4
age
gender
household_income_census
education_level_census
homeowner
renter
net_worth
home_value_census
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx xxxxxx Xxxxxxxxxx
2 xxxxxx Xxxxx Xxxxxx xxxxx xxxxxxxx xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx Xxxxxxxxx xxxxxxxxxx Xxxxxx Xxxxx xxxxxx xxxxxxx
3 xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx Xxxxx Xxxxxxx xxxxxx Xxxxxxxx Xxxxxxx Xxxxx xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxxxx
4 xxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx xxxxxxx xxxxxxxxx Xxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxxx xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx
5 xxxxxxxxx Xxxxxxx xxxxx Xxxxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxx Xxxxx xxxxxxxxxx Xxxxxx xxxxxx Xxxxxxxxx xxxxx Xxxxxxxxxx xxxxxx xxxxx xxxxxxxx Xxxxxx
6 Xxxxxxxxxx xxxxxxxxx Xxxxxxxxxx xxxxxxxx xxxxx Xxxxxx xxxxxxxxxx xxxxxxxxx xxxxx xxxxx xxxxxxxx xxxxxx Xxxxxxxxxx xxxxxxxxxx Xxxxx xxxxxxx Xxxxxxxx Xxxxxxx xxxxx
7 xxxxxxxx xxxxxxxxxx Xxxxxx xxxxxxxxx Xxxxx xxxxx xxxxxxxxx xxxxxxx Xxxxxxxxx Xxxxxxx xxxxxxxxxx Xxxxx xxxxxxxxx xxxxxxx Xxxxxx xxxxxxxxx xxxxx Xxxxxxx xxxxxxxxx
8 Xxxxxxxx xxxxxxxx Xxxxxxxx Xxxxxxxx xxxxxxxx xxxxxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxx xxxxx Xxxxxxxxxx xxxxxxxxxx xxxxxx Xxxxx Xxxxxxx Xxxxx Xxxxxx Xxxxx Xxxxxxxxx
9 xxxxxx xxxxxxxx Xxxxxxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxx Xxxxxxx xxxxxxxxx Xxxxx xxxxx Xxxxxx xxxxxxxxx xxxxxxx xxxxxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxx Xxxxx
10 Xxxxxxxxx xxxxxxxxxx xxxxxx xxxxxxxxx xxxxxxx Xxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxxx xxxxx Xxxxxxx xxxxxxxxxx Xxxxxxxxx Xxxxxxxx xxxxxxxxxx xxxxxxx Xxxxxxxx xxxxx
... Xxxxxx xxxxxx xxxxxxxx xxxxxxx Xxxxx Xxxxxxxxx Xxxxx Xxxxxxx Xxxxxxxx xxxxxxxxx xxxxxxxx xxxxx Xxxxxxxxxx Xxxxxxx xxxxxxxxx xxxxxxx xxxxxxxxxx xxxxxx xxxxx
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File7_SMS_B2C_Direct_Marketing_Data.csv
Volume
245M
US individuals
Data Quality
100%
deterministic
Avail. Formats
.csv and .txt
File
Coverage
1
Country
History
12
months

Data Dictionary

[Sample] File7_SMS_B2C_Direct_Marketing_Data.csv
Attribute Type Example Mapping
cms_uid
 String 250ZN2500391 UID
firstname
 String ****** Contact First Name
middlename
 String ******* Contact Middle Name
lastname
 String ******* Contact Last Name
suffix
 String
address1
 String #### * ******** ## Address
address2
 String # ******** ****, *********, ** #####, *** Address
city
 String GRIMES City Name
state
 String WV State Abbreviation
zip
 String 25003 ZIP Code
zip4
 String 0109 Postal Code
age
 String ## Contact Age
gender
 String * Contact Gender
household_income_census
 String 47
education_level_census
 String 3
homeowner
 String
renter
 String
net_worth
 String
home_value_census
 String 74

Description

The SMS Direct Marketing Data set is a file of customer contact information, purchase history, demographic data, and behavioral data. This consumer marketing data set is used for targeted marketing campaigns, personalized messaging, customer segmentation, and improving customer engagement.
The SMS Direct Marketing Data set is a consumer marketing data set that is built offline and available for direct marketing such as direct mail, digital targeting, as well as analytic and data enrichment use cases. Utilizing consumer marketing data for prospecting includes numerous benefits, as it allows businesses to create highly relevant and personalized campaigns that resonate with consumers on a deeper level. Here are the key benefits of leveraging lifestyle interests in marketing: - Enhanced Personalization with Tailored Messaging: Crafting messages that align with consumers' hobbies, activities, and values increases the relevance and appeal of marketing efforts. - Custom Offers: Providing personalized offers and recommendations based on lifestyle interests, such as fitness products for health enthusiasts or travel deals for frequent travelers. - Improved Customer Engagement, Emotional Connection: Connecting with consumers over shared interests helps build stronger emotional bonds, fostering loyalty and trust. - Content Relevance: Creating content that matches lifestyle interests keeps consumers engaged and more likely to interact with the brand. - Effective Segmentation with Detailed Segments: Segmenting audiences based on lifestyle interests enables more precise targeting and efficient use of marketing resources. Sample lifestyle interest data attributes include: Beauty & Cosmetics Career Improvement Exercise and Fitness Financial and Investing Gaming Home and Garden Home Improvements Hiking and Outdoors Music and Movies Sports Self Improvement Photography Travel Hundreds of additional demographic are available for layering as well such as age, gender, income, home profiles, occupation and more. This audience targeting data is available for onboarding and advanced targeting across multiple channels including Direct Mail, Desktop, Mobile, Social and CTV. Also available for Data Enrichment use cases. Updates monthly. https://sms-inc.com/privacy-notice/

Country Coverage

North America (1)
United States of America

History

12 months of historical data

Volume

245 million US individuals
50 million Investments
51 million Health and Fitness
78 million Outdoor Activites
5 million Do It Yourselfers
10 million Self Improvement
55 million Sports and Entertainment
97 million Travel

Pricing

Free sample available
10% discount if you buy via Datarade
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic

Delivery

Methods
S3 Bucket
SFTP
Frequency
monthly
Format
.csv
.txt

Use Cases

Categories

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Frequently asked questions

What is B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates?

The SMS Direct Marketing Data set is a file of customer contact information, purchase history, demographic data, and behavioral data. This consumer marketing data set is used for targeted marketing campaigns, personalized messaging, customer segmentation, and improving customer engagement.

What is B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates used for?

This product has 5 key use cases. Specialists Marketing Services, Inc. recommends using the data for Marketing, Audience Targeting, Audience Segmentation, Data Enrichment, and Digital Advertising. Global businesses and organizations buy Interest Data from Specialists Marketing Services, Inc. to fuel their analytics and enrichment.

Who can use B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Interest Data. Get in touch with Specialists Marketing Services, Inc. to see what their data can do for your business and find out which integrations they provide.

How far back does the data in B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates go?

This product has 12 months of historical coverage. It can be delivered on a monthly basis.

Which countries does B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates cover?

This product includes data covering 1 country like USA. Specialists Marketing Services, Inc. is headquartered in United States of America.

How much does B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates cost?

Pricing information for B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates is available by getting in contact with Specialists Marketing Services, Inc.. Connect with Specialists Marketing Services, Inc. to get a quote and arrange custom pricing models based on your data requirements.

How can I get B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates?

Businesses can buy Interest Data from Specialists Marketing Services, Inc. and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, Specialists Marketing Services, Inc. can deliver this product in .csv and .txt format.

What is the data quality of B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates?

Specialists Marketing Services, Inc. has reported that this product has the following quality and accuracy assurances: 100% deterministic. You can compare and assess the data quality of Specialists Marketing Services, Inc. using Datarade’s data marketplace.

What are similar products to B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates?

This product has 3 related products. These alternatives include B2C US Consumer Behavior Data / Demos and Lifestyle Interests/ Monthly Updates, Digital Audience Data Segments B2C - Increase your match by 3X - Programmatic Audience, and Audience Targeting Data API Leverage 700M+ Profiles Optimize Marketing Campaigns Best Price Guarantee. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

Specialists Marketing Services, Inc.

Harnessing decades of expertise, SMS offers top-notch data solutions that open up extraordinary possibilities for your brand.
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