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Mobile Audience Data

Mobile audience data is targeted audience data to meet your specific mobile goals. Companies who want to visualize and understand their mobile audiences would use this data. A dataset or database is used to deliver this information.

Top Mobile Audience Data APIs, Datasets, and Databases

Find the top commercial Mobile Audience Data sets, feeds and streams.

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Premium Partner

Custom Audiences

by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
History1 years of past data available
Use CaseBehavior-based Audiences, Interest-based Audiences + 2 more
Available Pricing:
One-off purchase
Usage-based
Get Sample View Product

Audience Marketplace

by Retargetly
Our platform enables access to global and local audiences from some of the world's leading data companies.
Volume16 data vendors, 500 million profiles
Country
USA
Brazil
Mexico
+ 6 others
Use CaseAudience Activation, Audience Targeting
Available Pricing:
Usage-based
Get Sample View Product

Tamoco Audience Insights - US

by Tamoco
Want to know more about your customers? Give us a list of devices, or tell us where your locations are, and Tamoco will provide data on where else those consumers spent time.
Volume200M smartphones, 11.4M Points of Interests
Country
USA
History2 years of past data available
Use CaseReal Estate, Audience Segmentation + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product
Premium Partner

Mobile Ad ID (MAID)

by BIGDBM
The BigDBM Mobile file was developed from online providers, publishers and a variety of data feeds we currently obtain from a multitude of sources. We can export Device type, latitude and longi...
Country
USA
Canada
Mexico
+ 10 others
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product
Premium Partner

Prepackaged Audiences

by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
History1 years of past data available
Use CaseLocation-based Audiences, Interest-based Audiences + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product

Tamoco Audience Insights - UK

by Tamoco
Want to know more about your customers? Give us a list of devices, or tell us where your locations are, and Tamoco will provide data on where else those consumers spent time.
Volume1.5M Points of Interests, 8M smartphones
Country
United Kingdom
History2 years of past data available
Use CaseReal Estate, Audience Segmentation + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product

Data Stream (Raw Data Feeds)

by OnAudience
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseArtificial Intelligence (AI), CRM Data Enrichment + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
Get Sample View Product

App Usage Data - Active Data Signals

by MoMAGIC
Real user's insights on basis of number of App sessions and time spent inside the app (i.e. Active Data Signals and not Passive Data)
Volume100 M
Country
India
History6 months of past data available
Use CaseAudience Targeting, Audience Segmentation + 3 more
Pricing available upon request
Get Sample View Product
Premium Partner

1st Party Mobile App Data - Direct SDK

by StartApp
Gain access to the full app graph (MAID + ALL package ID's on the device) for ~300,000,000 unique devices monthly.
Volume300M unique devices (Globally)
Country
USA
Japan
Germany
+ 245 others
History1 years of past data available
Use CasePersonalization, 360-Degree Customer View + 3 more
Available Pricing:
Monthly license
Yearly license
Get Sample View Product

Top Mobile Audience Data Providers, Vendors, and Companies

Find the top Mobile Audience Data aggregators, suppliers, and firms.

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Predicio

Based in France

Mobile location DaaS provider helping companies and organizations to understand the behavior of mobile users in the real world.

Mobilewalla

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Kochava Collective

Based in United States of America

The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative audience data through data enrichment and ...

Skydeo

Based in United States of America

Skydeo is a mobile-first data company providing insights, ad targeting and measurement data to brands and agencies at scale. - AppGraph - Behavioral interest, intent and lifestage data based on ...

StartApp

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

adsquare Data Alliance

Based in Germany

adsquare Data Alliance is a data provider offering Seasonal Audience Data, Mobile Audience Data, Demographic Data, Interest Data, Brand Affinity Data, Ecommerce Data, Mobile App Usage Data, and Mob...

PushSpring

Based in United States of America

PushSpring is a data provider offering Audience Data, Interest-based Audience Data, Mobile Audience Data, Consumer Lifestyle Data, Demographic Data, Interest Data, In-Market Audience Data, Location...

Audiens

Based in Italy

Audiens is a data provider offering Third-Party Audience Data, Demographic Data, Telecom Data, Consumer Behavior Data, Social Media Data, Mobile Audience Data, and Mobile App Usage Data. They are h...

42matters

Based in Switzerland

42matters is a data provider offering Audience Data, Mobile Audience Data, App Store Data, Research Data, Stock Market Data, and Mobile App Usage Data. They are headquartered in Switzerland.

The Ultimate Guide to Mobile Audience Data 2020

Learn everything about Mobile Audience Data. Understand data sources, popular use cases, and data quality.

What is Mobile Audience Data?

Mobile audience data is delivered through various data means. MAIDs or Mobile Advertising IDs are used to collect, organize, and distribute this mobile data. Mobile web cookies, caches, and audience datasets and APIs are all used to collect and distribute this information to those companies looking to access information on specific target audiences. The data is then used to target and advertise to these specific mobile end users.

How is Mobile Audience Data collected?

Moble Audience Data is collected in various ways. Not only is the information saved in caches of the various websites the users visit and the searches they do, but their information is also stored in data banks. Automation on some websites and pages is set up to collect this information whenever a user enters the page. This is then compiled into a data bank and sold to third parties looking for more specific target audiences. DMP integration is also used by some to collect this data and distribute it to those clients looking for an end user audience.

What are the typical attributes of Mobile Audience data?

The mobile audience data that is collected normally comes with a series of attributes:
Behavioral and demographic information - such as age, location, income level, and education.
Local attributes - where they live and where they are from.
Interest information - based on what they search for, what they look at, what they like, hobbies, and more.

All of these data attributes are collected through what is used on the mobile phone, rather than what they search for in other areas. This way, the client can customize the experience specifically for mobile users.

What is Mobile Audience Data used for?

Businesses use mobile audience data to pinpoint how to advertise to specific audiences through mobile devices. Those who search for the specific topic or item the company is selling have better chances of becoming actual customers or clients with the business who is using this raw data collected on these audiences who are doing the searches. The business is then able to localize their advertising efforts to these specific individuals through mobile advertisements, as well as other forms of ads that might be seen through a mobile device.

How can a user assess the quality of Mobile Audience Data?

One of the biggest ways to test the quality of the data collected is to ensure that all of the privacy regulations are kept. Look to find out if RTB or Real Time Bidding data collection is being used and if specifics of the audience can be manipulated and chosen through this method. It should be a native first-party data base that is collecting, using and distributing this information. Finding the best data for your business from a mobile audience data provider can sometimes take a while, but with a quality assessment of what you’re getting, it should be easier to choose which method of collection to go with and ensure your mobile audience data generates results.

Who are the best Mobile Audience Data providers?

Finding the right Mobile Audience Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Mobile Audience Data providers that you might want to buy Mobile Audience Data from are Predicio, Mobilewalla, Kochava Collective, Skydeo, and StartApp.

Where can I buy Mobile Audience Data?

Data providers and vendors listed on Datarade sell Mobile Audience Data products and samples. Popular Mobile Audience Data products and datasets available on our platform are Custom Audiences by StartApp, Audience Marketplace by Retargetly, and Mobile App Raw Data (LATAM & Asia) by 4shared.

How can I get Mobile Audience Data?

You can get Mobile Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Mobile Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Mobile Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Mobile Audience Data?

Mobile Audience Data is similar to Demographic Data, Audience Data, Social Media Data, Consumer Credit Rating Data, and Consumer Panel Data. These data categories are commonly used for Foot Traffic Attribution and Mobile Audience Data analytics.

What are the most common use cases for Mobile Audience Data?

The top use cases for Mobile Audience Data are Foot Traffic Attribution, Audience Targeting, and Audience Insights.

Categories Related to Mobile Audience Data

Explore similar categories related to Mobile Audience Data.

Popular Mobile Audience Data Use Cases

Find out the most common applications of Mobile Audience Data.

Foot Traffic Attribution
Audience Targeting Audience Insights Audience Segmentation Audience Analytics
real-world insights
Advertising
Audience Activation
Audience Creation
Audience Extension
Digital Out-of-home (DOOH) Advertising
Mobile Advertising
Targeted Advertising

Featured Top Lists for Mobile Audience Data

Explore featured lists of providers for Mobile Audience Data.