HealthWise Data
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About HealthWise Data
HealthWise Data in a Nutshell
HealthWise Data uses sophisticated analytics to build individual-level predictions on a consumer’s health & wellness, allowing healthcare firms to view the Patient as a Person - improving acquisition targeting, enhancing patient insights and fueling analytical initiatives.
Their key product, HealthWise360, is made up of 70+ HIPAA-compliant health & wellness predictions on a universe of 265M US adults. These include likely ailments, health conscientiousness measures, healthy lifestyle indicators, ability to pay for medical expenses and more. HealthWise Data also offers hundreds of Social Determinants of Health (SDOH) attributes, two segmentation systems, and caregiver audiences.
These critical insights around behaviors and lifestyles, being leveraged today by leading pharma, payers, agencies and analytics firms, allow healthcare companies to go deeper than just clinical data.
Geo Coverage
Data Offering
265M US adults, with 70+ health & wellness propensities, SDOH, segmentation systems, and caregiver audiences.
Key benefits include:
- Excellent Coverage: all of the 265M US adults has a value for all of the health & wellness attributes
- Values Expressed 3 Ways: the 70+ propensities are expressed in centiles, Likert scores (quintiles) and “Star Ratings” based on prevalence
- Unique Measures: attributes like Health Conscientiousness/Adherence and Ability to Pay for Medical Expenses
Use Cases
Audience Creation, Segmentation & Targeting for Display, Social, Email, DM and Connected TV: build, segment and target the right audience for optimal campaign results for a variety of use cases, including:
- Pharma DTC acquisition
- Med Advantage acquisition
- Clinical trial recruitment
- Telemed patient outreach
- Provider patient acquisition
- Alternative medicine/CBD acquisition
Enhanced Analytics: improve analytical initiatives by tapping into HealthWise360 better understand patient populations, risk, behaviors, or layering it on top of clinical data to get a fuller view of the Patient as a Person.
New Member Onboarding for Payers: many health insurance organizations are successfully leveraging our data and tools to improve new member outreach with customized targeting and messaging
Patient Outreach: improve targeting and messaging for population health and patient outreach programs
Data Sources & Collection
Employing sophisticated analytics, HealthWise Data builds 70+ look-alike models using known anonymized health data and opted-in survey data as the seed data, and leverages consumer data as the proxies.
Key Differentiators
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More Comprehensive: we go beyond just SDOH + ailments, and into attitudes, lifestyles, conscientiousness, financial measures that have impacts on a consumer’s health and decisions
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Better Scale & Precision: every US adult has a score for every predicted attribute - no missing data!
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Nimble: we are highly flexible due to our size, allowing for personalized service, custom models, short lead times, and fewer restrictions
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Specialists, Not Generalists: we are seasoned consumer data professionals, specializing in consumer health & wellness and able to cater to clients’ specific needs
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Proven Performance: leading healthcare organizations are successfully leveraging our data today
Integrations
What are you looking for?
Frequently asked questions about HealthWise Data
What does HealthWise Data do?
We provide individual-level Consumer Health & Wellness Predictions, SDOH, and Caregiver Audiences on a universe of 265M US adults. Our proprietary health & wellness propensities include likely ailments, healthy lifestyles, health conscientiousness, ability to pay for medical expenses, and more.
How much does HealthWise Data cost?
The supported pricing models for HealthWise Data’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. HealthWise Data offers free samples for individual data requirements. Get talking to a member of the HealthWise Data team to receive custom pricing options, information about data subscription fees, and quotes for HealthWise Data’s data offering tailored to your use case.
What kind of data does HealthWise Data have?
Demographic Data, Consumer Behavior Data, Audience Data, Healthcare Marketing Data, and 4 others
What data does HealthWise Data offer?
265M US adults, with 70+ health & wellness propensities, SDOH, segmentation systems, and caregiver audiences. Key benefits include: Excellent Coverage: all of the 265M US adults has a value for all of the health & wellness attributes Values Expressed 3 Ways: the 70+ propensities are expressed in centiles, Likert scores (quintiles) and “Star Ratings” based on prevalence Unique Measures: attributes like Health Conscientiousness/Adherence and Ability to Pay for Medical Expenses
How does HealthWise Data collect data?
Employing sophisticated analytics, HealthWise Data builds 70+ look-alike models using known anonymized health data and opted-in survey data as the seed data, and leverages consumer data as the proxies.
What’s HealthWise Data’s data privacy policy?
Please visit our Privacy page for more information.
What are the best use cases for HealthWise Data’s data?
Audience Creation, Segmentation & Targeting for Display, Social, Email, DM and Connected TV: build, segment and target the right audience for optimal campaign results for a variety of use cases, including: Pharma DTC acquisition Med Advantage acquisition Clinical trial recruitment Telemed patient outreach Provider patient acquisition Alternative medicine/CBD acquisition Enhanced Analytics: improve analytical initiatives by tapping into HealthWise360 better understand patient populations, risk, behaviors, or layering it on top of clinical data to get a fuller view of the Patient as a Person. New Member Onboarding for Payers: many health insurance organizations are successfully leveraging our data and tools to improve new member outreach with customized targeting and messaging Patient Outreach: improve targeting and messaging for population health and patient outreach programs
What platforms is HealthWise Data integrated with?
The Trade Desk, Datavant, Infutor, and Semcasting