HealthWise Data

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HealthWise Data Data Products: APIs & Datasets

Most Viewed Product

HealthWise360 Consumer File

Universe of 240M+ US Adults, each with name, address, email and a score for hundreds of SDOH and our 70+ health & wellness attributes (including healthy lifestyle indicators, health conscientiousne...
Volume70 Health & Wellness Data Attributes, 242 Million US Adults
Country
USA
History1 years of past data available
Use CaseMarketing, Audience Analytics + 3 more
Pricing available upon request
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SDOH + 8

Hundreds of Social Determinants of Health coupled with our 8 additional unique propensities, providing a more holistic view of the consumer.
Volume242 Million US adults
Country
USA
History1 years of past data available
Use CaseMarketing, Data Onboarding + 3 more
Pricing available upon request
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Health Conscientiousness & Adherence

Overall health conscientiousness score, likeliness to have a PCP, likeliness to be up-to-date on annual exams and vaccines, and more.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Creation, Data Onboarding + 3 more
Pricing available upon request
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Healthy Lifestyles

Propensities around likeliness to have a healthy diet, likeliness to smoke, BMI and more. Lays well into clinical data for a more holistic view of the individual or patient.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseData Onboarding, Audience Targeting + 3 more
Pricing available upon request
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WELLth Segmentation (Ability to Pay for Medical Expenses)

HealthWise Data's proprietary product, WELLth Segmentation, which groups every US adult into 1 of 9 clusters based on ability to pay for medical expenses and life-stage.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAnalytics, Audience Targeting + 3 more
Pricing available upon request
Get Sample View Product

About HealthWise Data

HealthWise Data in a Nutshell

A female-founded company based in Atlanta, HealthWise Data provides a more holistic look at the consumer with their unique health, wellness and ability to pay propensities - resulting in better targeting and overall performance.

We are not generalists, we are specialists. Health & wellness is our focus, and our products, solutions and personalized service reflect just that.

Whether the goal is to acquire more customers, improve population health activities or enhance analytics, our predicted data can drive exceptional performance for offline, digital and analytical initiatives.

Headquarter
United States of America

Data Offering

HealthWise Data offers the most robust and comprehensive universe of individual consumer level health and wellness propensities. We offer excellent US coverage: 240 million consumers, with every individual having a value for each of our 70+ data attributes.
Our data is leveraged for marketing, analytics and improving patient outcomes by leading healthcare brands in the US including pharma, payers, healthcare ad agencies and top consulting firms.

Pricing

Pricing is based on use case, attributes needed, quantities, geography and channel.

  • Monthly license
  • Yearly license
  • Usage-based

Use Cases

Audience Creation, Segmentation, Targeting

  • Access our universe of 240MM US Adults with 70+ data attributes to build, segment and target the right audience for optimal campaign results.
    − Pharma DTC acquisition
    − Med Advantage acquisition
    − Clinical trial recruitment
    − Telemed patient outreach
    − Alternative medicine/CBD acquisition

  • Utilize the audience to market through various channels within your campaign:
    − Display
    − Social
    − Email
    − Direct Mail
    − Connected TV

Enhanced Analytics

  • Improve analytical initiatives with our robust health and wellness consumer file.
  • No missing data! Every record on our 240 million universe has a value for all 70+ values. No missing data = deeper insights and more stable models.
  • Proven effective-Several well known healthcare organizations continue to find our data predictive and effective for their analytics and reporting.

New Member Onboarding for Payers

  • Many health insurance organizations are successfully leveraging our data and tools to improve new member outreach targeting and messaging.

Patient Outreach

  • Improved targeting and messaging for pop health and patient outreach programs.
360-Degree Customer View Analytics
Audience Creation
Audience Segmentation Audience Targeting
Behavior-based Audiences
Customer Acquisition
Customer Data Insights
lifestyle based audiences
Look-alike Modeling

Geo Coverage

North America (1)
United States of America

Data Sources & Collection

HealthWise Data employs sophisticated analytics, known anonymized health data and 1,500 consumer attributes to predict outcomes on 240MM individuals. Using the anonymized health data as the seed data, we build look alike models leveraging the consumer data as the proxies for health outcomes.

Key Differentiators

  • A More Holistic View of the Consumer: Data that goes beyond just traditional ailment propensities, and into attitude, lifestyles and ability to pay.

  • Specialists, Not Generalists: We are experts in health & wellness with attributes including healthy lifestyles, health attitudes, conscientiousness, preventative behaviors, ability to pay for medical expenses plus thousands of social determinants of health.

  • Nimble: Highly flexible due to our size, allowing for personalized service, custom models and fewer restrictions.

  • Convenient Off the Shelf Products: Proprietary, ready-for-market health attributes and segmentation systems.

  • Custom Solutions: We create proprietary health and wellness attributes and audiences to enhance your targeting and improve analytics.

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Frequently asked questions about HealthWise Data

What does HealthWise Data do?

We provide 100+ health related propensities on a universe of 240 million US adults, with attributes going beyond just the traditional ailment propensities, into healthy lifestyles, health conscientiousness, preventative behaviors, ability to pay plus thousands of social determinants of health.

How much does HealthWise Data cost?

Pricing is based on use case, attributes needed, quantities, geography and channel.

What kind of data does HealthWise Data have?

Healthcare Marketing Data, Consumer Lifestyle Data, Consumer Marketing Data, and Telemedicine Data

What data does HealthWise Data offer?

HealthWise Data offers the most robust and comprehensive universe of individual consumer level health and wellness propensities. We offer excellent US coverage: 240 million consumers, with every individual having a value for each of our 70+ data attributes. Our data is leveraged for marketing, analytics and improving patient outcomes by leading healthcare brands in the US including pharma, payers, healthcare ad agencies and top consulting firms.

How does HealthWise Data collect data?

HealthWise Data employs sophisticated analytics, known anonymized health data and 1,500 consumer attributes to predict outcomes on 240MM individuals. Using the anonymized health data as the seed data, we build look alike models leveraging the consumer data as the proxies for health outcomes.

What are the best use cases for HealthWise Data’s data?

Audience Creation, Segmentation, Targeting Access our universe of 240MM US Adults with 70+ data attributes to build, segment and target the right audience for optimal campaign results. − Pharma DTC acquisition − Med Advantage acquisition − Clinical trial recruitment − Telemed patient outreach − Alternative medicine/CBD acquisition Utilize the audience to market through various channels within your campaign: − Display − Social − Email − Direct Mail − Connected TV Enhanced Analytics Improve analytical initiatives with our robust health and wellness consumer file. No missing data! Every record on our 240 million universe has a value for all 70+ values. No missing data = deeper insights and more stable models. Proven effective-Several well known healthcare organizations continue to find our data predictive and effective for their analytics and reporting. New Member Onboarding for Payers Many health insurance organizations are successfully leveraging our data and tools to improve new member outreach targeting and messaging. Patient Outreach Improved targeting and messaging for pop health and patient outreach programs.

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