HealthWise Data

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HealthWise Data Data Products: APIs & Datasets

Explore HealthWise Data’s datasets, databases, and data feeds.
Overall Health Score and 20+ ailment predictions including diabetes, heart disease, COPD, asthma, arthritis and more.
265 Million US Adults
USA covered
1 years of historical data
265M US Adults (with name & address), each with a value for our 70+ health & wellness propensities, including likely ailments, healthy li...
265 Million US Adults
USA covered
1 years of historical data
Hundreds of Social Determinants of Health (SDOH) including core demographics, HH attributes, purchase behaviors, and more.
265 Million US adults
USA covered
1 years of historical data
Overall health conscientiousness score, likeliness to have a PCP, likeliness to get annual exams, and more.
265 Million US Adults
USA covered
1 years of historical data
Propensities around an individual's lifestyle when it comes to health - with indicators such as diet, tobacco use, exercise and more.
265 Million US Adults
USA covered
1 years of historical data
HealthWise Data's proprietary segmentation system, WELLth Ability to Pay for Medical Expenses, groups every US adult into 1 of 9 clusters...
265 Million US Adults
USA covered
1 years of historical data

HealthWise Data Pricing & Cost

Learn about HealthWise Data’s prices, subscription cost, and API pricing.

Pricing is based on use case, attributes needed, quantities, geography and channel.

The supported pricing models for HealthWise Data’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. HealthWise Data offers free samples for individual data requirements. Get talking to a member of the HealthWise Data team to receive custom pricing options, information about data subscription fees, and quotes for HealthWise Data’s data offering tailored to your use case.

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About HealthWise Data

Learn more about HealthWise Data’s data sources, use cases, and integrations.

HealthWise Data in a Nutshell

HealthWise Data uses sophisticated analytics to build individual-level predictions on a consumer’s health & wellness, allowing healthcare firms to view the Patient as a Person - improving acquisition targeting, enhancing patient insights and fueling analytical initiatives.

Their key product, HealthWise360, is made up of 70+ HIPAA-compliant health & wellness predictions on a universe of 265M US adults. These include likely ailments, health conscientiousness measures, healthy lifestyle indicators, ability to pay for medical expenses and more. HealthWise Data also offers hundreds of Social Determinants of Health (SDOH) attributes, two segmentation systems, and caregiver audiences.

These critical insights around behaviors and lifestyles, being leveraged today by leading pharma, payers, agencies and analytics firms, allow healthcare companies to go deeper than just clinical data.

Headquarters
USA

Country Coverage

North America (1)
United States of America

Data Offering

265M US adults, with 70+ health & wellness propensities, SDOH, segmentation systems, and caregiver audiences.

Key benefits include:

  • Excellent Coverage: all of the 265M US adults has a value for all of the health & wellness attributes
  • Values Expressed 3 Ways: the 70+ propensities are expressed in centiles, Likert scores (quintiles) and “Star Ratings” based on prevalence
  • Unique Measures: attributes like Health Conscientiousness/Adherence and Ability to Pay for Medical Expenses

Use Cases

Audience Creation, Segmentation & Targeting for Display, Social, Email, DM and Connected TV: build, segment and target the right audience for optimal campaign results for a variety of use cases, including:

  • Pharma DTC acquisition
  • Med Advantage acquisition
  • Clinical trial recruitment
  • Telemed patient outreach
  • Provider patient acquisition
  • Alternative medicine/CBD acquisition

Enhanced Analytics: improve analytical initiatives by tapping into HealthWise360 better understand patient populations, risk, behaviors, or layering it on top of clinical data to get a fuller view of the Patient as a Person.

New Member Onboarding for Payers: many health insurance organizations are successfully leveraging our data and tools to improve new member outreach with customized targeting and messaging

Patient Outreach: improve targeting and messaging for population health and patient outreach programs

Advertising
Analytics
Audience Creation
Audience Segmentation Audience Targeting
Data Modeling
Data Onboarding
Digital Marketing
Show 3 more

Data Sources & Collection

Employing sophisticated analytics, HealthWise Data builds 70+ look-alike models using known anonymized health data and opted-in survey data as the seed data, and leverages consumer data as the proxies.

Key Differentiators

  • More Comprehensive: we go beyond just SDOH + ailments, and into attitudes, lifestyles, conscientiousness, financial measures that have impacts on a consumer’s health and decisions

  • Better Scale & Precision: every US adult has a score for every predicted attribute - no missing data!

  • Nimble: we are highly flexible due to our size, allowing for personalized service, custom models, short lead times, and fewer restrictions

  • Specialists, Not Generalists: we are seasoned consumer data professionals, specializing in consumer health & wellness and able to cater to clients’ specific needs

  • Proven Performance: leading healthcare organizations are successfully leveraging our data today

Data Privacy

Please visit our Privacy page for more information.

CCPA compliant

Integrations

Logo of Datavant integration
Logo of Infutor integration
Logo of The Trade Desk integration

What are you looking for?

Liza
from HealthWise Data is ready to assist you

Frequently asked questions about HealthWise Data

What does HealthWise Data do?

We provide individual-level Consumer Health & Wellness Predictions, SDOH, and Caregiver Audiences on a universe of 265M US adults. Our proprietary health & wellness propensities include likely ailments, healthy lifestyles, health conscientiousness, ability to pay for medical expenses, and more.

How much does HealthWise Data cost?

The supported pricing models for HealthWise Data’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. HealthWise Data offers free samples for individual data requirements. Get talking to a member of the HealthWise Data team to receive custom pricing options, information about data subscription fees, and quotes for HealthWise Data’s data offering tailored to your use case.

What kind of data does HealthWise Data have?

Demographic Data, Consumer Behavior Data, Audience Data, Healthcare Marketing Data, and 4 others

What data does HealthWise Data offer?

265M US adults, with 70+ health & wellness propensities, SDOH, segmentation systems, and caregiver audiences. Key benefits include: Excellent Coverage: all of the 265M US adults has a value for all of the health & wellness attributes Values Expressed 3 Ways: the 70+ propensities are expressed in centiles, Likert scores (quintiles) and “Star Ratings” based on prevalence Unique Measures: attributes like Health Conscientiousness/Adherence and Ability to Pay for Medical Expenses

How does HealthWise Data collect data?

Employing sophisticated analytics, HealthWise Data builds 70+ look-alike models using known anonymized health data and opted-in survey data as the seed data, and leverages consumer data as the proxies.

What’s HealthWise Data’s data privacy policy?

Please visit our Privacy page for more information.

What are the best use cases for HealthWise Data’s data?

Audience Creation, Segmentation & Targeting for Display, Social, Email, DM and Connected TV: build, segment and target the right audience for optimal campaign results for a variety of use cases, including: Pharma DTC acquisition Med Advantage acquisition Clinical trial recruitment Telemed patient outreach Provider patient acquisition Alternative medicine/CBD acquisition Enhanced Analytics: improve analytical initiatives by tapping into HealthWise360 better understand patient populations, risk, behaviors, or layering it on top of clinical data to get a fuller view of the Patient as a Person. New Member Onboarding for Payers: many health insurance organizations are successfully leveraging our data and tools to improve new member outreach with customized targeting and messaging Patient Outreach: improve targeting and messaging for population health and patient outreach programs

What platforms is HealthWise Data integrated with?

The Trade Desk, Datavant, Infutor, and Semcasting