Lotame

Quality data at scale

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About

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technologies, global data marketplaces, and award-winning customer service make it the clear choice for clients looking for a flexible, scalable and cost-effective alternative to the walled-off offerings from large MarTech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for enterprises around the world.

Headquarter
United States of America

Data Offering

Pricing

Please reach out at: [email protected] for more information around pricing.

Use Cases

Certifications & Associations

Logo of Digital Advertising Alliance (DAA) certification
Logo of ePrivacyseal certification
Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Lotame Data is available in every major DSP and data exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more. Check out our list of partners and integrations to learn more. Additionally, if you are a DMP client, you can access this data directly through the platform.

In addition to all of our anonymous third-party data providers, there are over 45 branded data vendors like Alliant, Datalogix, Dun & Bradstreet, Effective Measure, Experian, GfK MRI, Infogroup, Kantar Shopcom, Mastercard Advisors, Mobilewalla, ShareThis, V12, VisualDNA, and Weve whose data is available directly inside the Lotame platform. Click here to see a list of all of Lotame’s integrated partners.

Key Differentiators

At Lotame, we are firm believers in the combined power of people and technology. Our award-winning customer-first approach to unstacked data solutions gives you full end-to-end support, from shaping and refining your data strategy, to personalized hands-on tactical support that ensures you - and your customers - profit from the time and energy you spend on your campaigns. Expect the unexpected with Lotame.

Unbundled Technology
Lotame’s award-winning technology has been used by enterprises around the globe to power data-driven marketing initiatives in every industry. Unlike the marketing stacks, Lotame doesn’t layer on products for the sake of layering on products. We take a consultative approach with our clients to understand their data challenges, so we can offer the right solutions. Nothing more, nothing less. Our best-in-breed solutions have helped clients increase engagement and drive revenue by turning big data into smart data for superior results. There’s a reason we’ve been named the Global DMP of the Year.

Unrivaled Service
Our award-winning Client Success team will partner with you to optimize your data strategy and help you achieve your goals. From in-person meetings to weekly check ins, an online community to robust training and implementation programs, we have one goal: to lead you on the path to ROI. Because if you’re not successful, neither are we.

Unparalleled Flexibility
Lotame is 100% media-agnostic, which means our clients can work with any of their preferred tech or media platforms. We have integrations with all major activation platforms, including ad servers, BI tools, DSPs, SSPs and beyond. We also provide direct and unfettered access to our core API and billions of raw data points on which our platform runs, so you can send your data wherever you like to make it even more insightful and useful for your team.

Uncompromising Quality
Lotame is leading the charge to increase data quality across the industry. Our team of data scientists have created a new wave of high-quality data that exceeds typical industry benchmarks, and improves the accuracy of targeting as well as audience measurement.

Uncomplicated Pricing
Another benefit to our unstacked approach is our pricing. We don’t bundle our technology or force you into solutions you don’t need. Instead, we listen to your challenges and offer only the solutions that will solve them. You pay for the products and services you need, not what you don’t.

Expect the Unexpected
Companies around the world choose to work with Lotame over the large marketing stacks because of our incomparable focus on data solutions and our unrelenting dedication to helping clients win.

Data Privacy

Integrations

Logo of Adform integration
Logo of Adobe Audience Manager integration
Logo of adswizz integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of DataXu integration
Logo of Google Marketing Platform integration
Logo of MediaMath integration
Logo of Mediasmart integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of The Trade Desk integration

Lotame Reviews

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Frequently asked questions about Lotame

What does Lotame do?

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technologies, global data marketplaces, and award-winning customer service make it the clear choice for clients looking for a flexible, scalable and cost-effective alternative to the walled-off offerings from large MarTech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for enterprises around the world.

How much does Lotame cost?

Please reach out at: [email protected] for more information around pricing.

What kind of data does Lotame have?

Audience Data, Targeting Data, Interest-based Audience Data, Demographic Data, Consumer Lifestyle Data, Third-Party Audience Data, TV Viewership Data, and Consumer Marketing Data

How does Lotame collect data?

Lotame Data is available in every major DSP and data exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more. Check out our list of partners and integrations to learn more. Additionally, if you are a DMP client, you can access this data directly through the platform. In addition to all of our anonymous third-party data providers, there are over 45 branded data vendors like Alliant, Datalogix, Dun & Bradstreet, Effective Measure, Experian, GfK MRI, Infogroup, Kantar Shopcom, Mastercard Advisors, Mobilewalla, ShareThis, V12, VisualDNA, and Weve whose data is available directly inside the Lotame platform. Click here to see a list of all of Lotame’s integrated partners.

What platforms is Lotame integrated with?

AppNexus Data Marketplace, Oracle Data Marketplace (BlueKai), Google Marketing Platform, Mediasmart, Amobee, adswizz, MediaMath, The Trade Desk, DataXu, Adform, and Adobe Audience Manager

What do you need?