SocialSift
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SocialSift Data Products: APIs & Datasets
SocialSift Pricing & Cost
SocialSift Pricing Guide:
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Raw Data:
Our raw data pricing is dependent on the number of store locations and the level within our consumer taxonomy:
Store Locations: Price varies from $2 to $10 for each store location.
Consumer Segments: Choose from either 17 family groups, or all 80 segments. -
Product-Focused Analysis:
Dive deeper into individual product analytics with our specialized assessment:
Ranges from $750 to $4,500 per product. - Prepared Insights & Analysis:
Avail of our comprehensive insights reports for a one-off purchase:
Starts at a base price of $500. - Custom Projects:
For bespoke business requirements, clients are encouraged to reach out directly to our team. Custom pricing will be provided upon consultation and based on the specific business needs.
For any inquiries or further clarifications, please don’t hesitate to contact our team.
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About SocialSift
SocialSift in a Nutshell
SocialSift is the insights and data unit of Traverse Group Inc., 2023 winner of Inc. Magazine’s Top 5000 fastest growing companies. We are located in Northwest Arkansas, heart of the intersection between brands and the world’s largest retailer. Our expertise traverses all channels of retail in the U.S. We help our clients traverse the complicated retail landscape. SocialSift is a unique dataset and tool which harnesses and combines human movement and digital footprints across the web with retailer point of sale data to clearly define and profile customers. This data, combined with retail and FMCG experise delivers powerful insights that lead to high levels sales growth, consumer engagement and returns on marketing spend.
Country Coverage
Data Offering
SocialSift merges mobile device movement data with social media insights to form consumer groups based on behavior, not just demographics. Our system classifies consumers into 17 main groups, further detailed into 80 specific segments. Our primary functions are: consumer profiling, optimizing retail distribution, and shaping and activating digital marketing audiences. We possess extensive data and expertise on Walmart in the U.S. We offer both raw data and comprehensive analysis presentations.
Use Cases
Brick & Mortar Retail Marchandising
- In-store marketing optimization
- Product assortment planning and execution
- Shelf spacestrategy/optimization
- Demand planning & Supply flow
- Mobile visitation segmentation
Product Development/Brand Relevancy
- Understand overlaps & gaps between retail shoppers and brand consumers
- Brand/product development to reach underserved consumers
- Identify best fit for brand licencing and influencer partnerships.
Advertising & Marketing
- Social media audience creation & activation
- Geofencing/Real Time Activation
- Email marketing
- Content customization
E-Commerce
- Amazon & Walmart.com pay per click optimization
- Targeted brand pages
- Customer segmentation (1st party data matching)
Consumer Insights
- Consumer profiling
- Media channel preferences
- Brand preferences
- Shopping behavior
- Understand interests & lifestyle
Data Sources & Collection
Data is collected from over 117MM mobile devices, 51MM geo-located social media accounts and 281MM individuals. Machine-learning combined with deep ethnographic expertise is applied to create our dynamic consumer segmentation. We have particular depth of data and expertise with Walmart. Our Walmart data set includes over 4,600 locations. We collect store traffic, driving distance and an extensive array of store attributes. Our consumer segmentation is applied to each location.
Key Differentiators
In the intricate landscape of consumer data analytics, SocialSift stands distinctively apart, not merely as a data provider but as a strategic growth catalyst. At the core of our ethos lies an unwavering commitment to data quality. While many providers pool data from various sources, we take painstaking measures to ensure every source feeding our consumer segmentation is both normalized and rigorously validated using advanced statistical methodologies.
But our distinction goes beyond just data. What truly differentiates SocialSift is our deep-seated expertise, honed by real-world experience. We don’t just provide data; we’ve wielded it successfully, driving growth for CPG brands in collaboration with renowned retailers like Walmart and Costco. Our team, leveraging data-driven innovation, crafts winning strategies across sales, marketing, and product development. These aren’t just strategies on paper; they are actionable blueprints that consistently lead to sustainable and profitable growth.
Our collaboration extends to major retailers, partnering to fine-tune crucial elements like space allocation, product assortment, and holistic brand development strategies. But, while our partnerships are expansive, our approach remains deeply personal. SocialSift thrives on its high-touch, customer-first orientation. We eschew the notion of ‘one-size-fits-all’, choosing instead to embrace each client’s unique challenges with creativity and innovation. We are not just problem solvers; we are value creators, with an obsessive focus on delivering tangible benefits for our clients. In a market flooded with data, SocialSift is your beacon towards genuine, measurable growth.
Data Privacy
Children’s Privacy
Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information.
Information Security
SocialSift.ai protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.
Information Retention
Information we collect is retained indefinitely provided that we will comply with the opt-out procedures described in CCPA and GDPR regulations.
Integrations
What are you looking for?
Frequently asked questions about SocialSift
What does SocialSift do?
SocialSift blends human motion data and online footprints with Retail data to identify your core customers and drive better outcomes.
How much does SocialSift cost?
SocialSift’s APIs and datasets range in cost from $299 / purchase to $48,000 / year. SocialSift offers free samples for individual data requirements. Get talking to a member of the SocialSift team to receive custom pricing options, information about data subscription fees, and quotes for SocialSift’s data offering tailored to your use case.
What kind of data does SocialSift have?
Demographic Data, Brand Affinity Data, Consumer Behavior Data, Audience Data, and 18 others
What data does SocialSift offer?
SocialSift merges mobile device movement data with social media insights to form consumer groups based on behavior, not just demographics. Our system classifies consumers into 17 main groups, further detailed into 80 specific segments. Our primary functions are: consumer profiling, optimizing retail distribution, and shaping and activating digital marketing audiences. We possess extensive data and expertise on Walmart in the U.S. We offer both raw data and comprehensive analysis presentations.
How does SocialSift collect data?
Data is collected from over 117MM mobile devices, 51MM geo-located social media accounts and 281MM individuals. Machine-learning combined with deep ethnographic expertise is applied to create our dynamic consumer segmentation. We have particular depth of data and expertise with Walmart. Our Walmart data set includes over 4,600 locations. We collect store traffic, driving distance and an extensive array of store attributes. Our consumer segmentation is applied to each location.
What’s SocialSift’s data privacy policy?
Children’s Privacy Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information. Information Security SocialSift.ai protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold. Information Retention Information we collect is retained indefinitely provided that we will comply with the opt-out procedures described in CCPA and GDPR regulations.
What are the best use cases for SocialSift’s data?
Brick & Mortar Retail Marchandising In-store marketing optimization Product assortment planning and execution Shelf spacestrategy/optimization Demand planning & Supply flow Mobile visitation segmentation Product Development/Brand Relevancy Understand overlaps & gaps between retail shoppers and brand consumers Brand/product development to reach underserved consumers Identify best fit for brand licencing and influencer partnerships. Advertising & Marketing Social media audience creation & activation Geofencing/Real Time Activation Email marketing Content customization E-Commerce Amazon & Walmart.com pay per click optimization Targeted brand pages Customer segmentation (1st party data matching) Consumer Insights Consumer profiling Media channel preferences Brand preferences Shopping behavior Understand interests & lifestyle
What platforms is SocialSift integrated with?
Microsoft Azure Synapse Analytics