What is Audience Data? Uses, Types & Dataset Examples
What is Audience Data?
Audience data refers to information collected about individuals or groups of people, such as their demographics, interests, behaviors, and preferences. It is gathered from various sources, including online platforms, surveys, and customer databases. This data helps businesses understand their target audience better, enabling them to create more personalized and targeted marketing campaigns. By analyzing audience data, companies can make informed decisions, optimize their strategies, and deliver relevant content to the right people at the right time.
Best Audience Data Databases & Datasets
Here is Datarade's curated selection of top Audience Data. These trusted databases and datasets offer high-quality, up-to-date information.
Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA
Redmob: Third-Party Audience for 1.5 Billion Identifiers - Global
Alesco Data's Healthcare Professionals Audience Data - 9+ million US Licensed Healthcare Providers with 4+ million opt-in emails
Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C API - Increase your match by 3X
Unacast Audience Targeting Data - 7,000+ precision audiences
BizOps Continuum from Solution Publishing | Programmatic/Digital Audience Segments | B2B Marketing Data
Birds Eye Blue USA Audience Data | Big Data Marketing Audiences via Email & Social Media Insights (Programmatic Ads, Social & Email Re-Targeting)
Stirista's B2C Contact Data, Demographic Data, Audience Data, Consumer Marketing Data, and Email Address Data - US
Top Audience Data Providers & Companies
When sourcing for audience data providers, consider factors like data accuracy, reliability, privacy compliance, data sources, segmentation capabilities, pricing, integration options, and customer support.
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RedmobBased in Singapore
We possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for mobility analyt... -
DrivenIQBased in USA
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging ... -
Gravy Analytics by UnacastBased in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
Popular Use Cases
Audience Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Audience Data?
Data providers and vendors listed on Datarade sell Audience Data products and samples. Popular Audience Data products and datasets available on our platform are Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA by Factori, Redmob: Third-Party Audience for 1.5 Billion Identifiers - Global by Redmob, and Audience data / HEMs - USA / US market by OAN.
How can I get Audience Data?
You can get Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Audience Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Audience Data?
Audience Data is similar to Consumer Behavior Data, Panel Survey Data, CPG Data, Consumer Purchase Data, and Consumer Spending Data. These data categories are commonly used for Advertising and Lead Generation.
What are the most common use cases for Audience Data?
The top use cases for Audience Data are Advertising, Lead Generation, and Account-Based Marketing (ABM).