Best Third-Party Audience Data Providers
Refine your data search
3rd party data can be used alongside with 1st and 2nd party data to improve campaign audience targeting while ensuring scalability. Over the last decade, hundreds of third-party data aggregators have emerged, but only those with the broadest or most specific country coverage have made it to the top.
The vast majority of these 3rd party data aggregators get their data from online behaviour via cookie tracking.
Yet with Google’s recent announcement of the death of the 3rd party cookie, how will these data providers survive?
Here’s a list of the biggest 3P data aggregators that offer audience targeting data on a global scale.
Recommended Third-Party Audience Data Providers
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Redmob
VDiving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.
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Datasys
CoverageUSAUK+129Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help...large quantitiesconstantly updated & verifiedFull consumer profiles -
Factori
CoverageUSAUK+247VMobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
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Gravy Analytics by Unacast
CoverageUSAUK+245VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Top Third-Party Audience Data Providers
| Provider | Country | Use Cases | Pricing Model | Privacy | |
|---|---|---|---|---|---|
OAN
5.0/5 (1)
|
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Advertising Audience Targeting Behavioral Targeting |
Monthly License Yearly License Usage-based |
CCPA GDPR | View |
VisitIQâ„¢
5.0/5 (3)
|
|
360-Degree Customer View Account-Based Marketing (ABM) Address Data Enrichment |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
The Data Group
5.0/5 (2)
|
|
Address Data Enrichment Audience Activation Audience Analytics |
Usage-based One-off purchase Yearly License |
CCPA GDPR | View |
DRAKO |
|
Advertising Analytics Attribution Analysis |
One-off purchase Monthly License Yearly License |
CCPA | View |
Gravy Analytics by Unacast
5.0/5 (1)
|
|
Advertising Audience Creation Audience Extension |
Yearly License Usage-based One-off purchase |
CCPA GDPR | View |
Accurate Append
5.0/5 (2)
|
|
360-Degree Customer View Address Data Enrichment Address Validation |
One-off purchase Monthly License Yearly License |
CCPA | View |
Factori
4.9/5 (2)
|
|
360-Degree Customer View Account-Based Marketing (ABM) Account Profiling |
Yearly License Monthly License Usage-based |
CCPA GDPR | View |
Specialists Marketing Services, Inc. |
|
360-Degree Customer View Audience Insights Audience Segmentation |
One-off purchase Monthly License Yearly License |
CCPA | View |
OutreachGenius |
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Account-Based Marketing (ABM) Advertising Audience Segmentation |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Throtle |
|
360-Degree Customer View Address Validation Advertising |
One-off purchase Monthly License Yearly License |
View | |
Otto JS
5.0/5 (3)
|
|
Advertising Compliance Cybersecurity |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Zeotap |
|
Audience Activation Audience Creation Audience Extension |
View | ||
Stirista |
|
360-Degree Customer View Account-Based Marketing (ABM) Audience Insights |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Zapr |
View | ||||
Geomatic |
View | ||||
Lotame |
View | ||||
Oracle Datalogix |
View | ||||
Intimate Merger |
View | ||||
comScore Inc. |
View | ||||
OnAudience |
|
Advertising Analytics Artificial Intelligence (AI) |
Monthly License Yearly License Usage-based |
CCPA GDPR | View |
OAN
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VisitIQâ„¢
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The Data Group
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DRAKO
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Gravy Analytics by Unacast
![Badge icon]()
Accurate Append
![Badge icon]()
Factori
![Badge icon]()
Specialists Marketing Services, Inc.
![Badge icon]()
OutreachGenius
![Badge icon]()
Throtle
![Badge icon]()
Otto JS
![Badge icon]()
Zeotap
![Badge icon]()
Stirista
![Badge icon]()
Geomatic
![Badge icon]()
Lotame
![Badge icon]()
Oracle Datalogix
USA
Intimate Merger
comScore Inc.
![Badge icon]()
OnAudience
![Badge icon]()
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