Cross-Device Identity Data: Best Cross-Device Identity Datasets & Databases

What is Cross-Device Identity Data?

Cross-device identity data is information about users and all connected devices they use. This data tracks a specific user when using multiple devices, and the data is gathered only if logged-in through an email or any websites that require personal information. The data includes details about their email addresses, type of device used, frequently visited websites, online purchases, internet searches, and social media preferences and activities. Cross-device identity data is based on the number of the successfully verified identity of users using multiple devices.
 

How is Cross-Device Identity Data collected?

Cross-device identity data is collected through many devices that match a specific user. The first method to collect data is through email addresses and social media logins. This method of collecting information is highly accurate and scalable. The second method is collected through data signals like searching for matching IP addresses, current location, types of browsers, and similarities of the used operating system. Another way cross-device identity data data is collected through validated linked accounts from a different source of devices. This data is collected and analyzed from different sources and then compiled to create datasets.
 

What are the typical attributes of Cross-Device Identity Data?

Cross-device identity data must comply with all of the data privacy rules and data protection guidelines of a country or region. Due to its broad range of information, here are the common attributes of cross-device identity data:

• Personal identity attributes - Cross-device identity data contains complete personal identity from its name, addresses, age, geographic information, email address, or telephone/mobile number.
• Device attributes - Type of devices, website or apps used, IP addresses, and cloud account information.
• Transparency attributes - This refers to the number of successful and verified data points for a user using multiple devices.
 

What is Cross-Device Identity Data used for?

Cross-device identity data is used for targeting-based marketing. Marketers and online advertisers use this data to target a user on all of their devices and channels like an email address. This data also collects and reports common activities used among cross devices to gain a larger perspective of its preference for a user. This data also helps marketers generate a customized marketing strategy based on the predictive results of understanding users’ preferences. Personalized advertisement campaigns are constructed on the basis of cross-device identity data
 

How can a user assess the quality of Cross-Device Identity Data?

To carefully assess the quality of cross-device identity datadata, these aspects must be observed:

• Accurate and Complete data: the cross-device identity data must real-time and frequently updated. Data must be free from error, duplication and must be verified.
• Reliable data: The cross-device identity data must include the source of information and its authenticity. The information must come from validated datasets.
• Relevant data: The cross-device identity data must serve its purpose. Useless information must be deleted to prevent wasting of resources.

An additional tip is to read online reviews of the providers and request sample cross-device identity datadata to ensure its usefulness.