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Cross-Device Identity Data

Cross-device identity data is information about all related devices and channels connected to a specific user. Marketers and advertisers use this data to track specific users on how they utilize, navigate, and consume websites, social platforms, and online stores. 

Top Cross-Device Identity Data APIs, Datasets, and Databases

Find the top commercial Cross-Device Identity Data sets, feeds and streams.

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Identity Data Onboarding

by MediaWallah
Onboarding offline CRM Data and matching that data to online identifiers
Country
USA
China
Japan
+ 180 others
Use CaseAudience Analytics, Attribution Analysis + 2 more
Pricing available upon request
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Premium Partner

Global Device Attributes by Kochava

by Kochava Collective
Global Device Attributes Data from the Kochava Collective.
Country
USA
China
Japan
+ 195 others
Use CaseCross Device Identity Management, Cross-Device Matching + 1 more
Available Pricing:
Monthly license
Yearly license
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Premium Partner

Global Behavior Interest Data

by Kochava Collective
Global Behavior Data from the Kochava Collective.
Country
USA
China
Japan
+ 195 others
Use CaseCross-Device Matching, Audience Activation + 1 more
Available Pricing:
Monthly license
Yearly license
Get Sample View Product

Top Cross-Device Identity Data Providers, Vendors, and Companies

Find the top Cross-Device Identity Data aggregators, suppliers, and firms.

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BIGDBM

Based in United States of America

BBIGDBM provides software development on top of highly accurate Big Data.

Killi

Based in United States of America

Killi is the only company in the world allowing consumers control and transparency on their data. An ecosystem of 100+ million profiles, when purchasing data from Killi you are buying directly fro...

Froyoo

Based in Netherlands

Froyoo is a digital identity resolution company. We provide robust cross-device graph solutions in the world’s most rapidly developing markets.

zeotap

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Adstra

Based in United States of America

Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...

BDEX

Based in United States of America

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...

Datastream Group

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Temelio

Based in France

Temelio develops powerful and innovative Data Marketing solutions to help brands deliver a people-based approach through a cross-device and cross-channel view, combined with high-quality proprietar...

Throtle

Based in United States of America

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Roq.ad

Based in Germany

Identify and reach people across all of their digital devices. Roq.ad’s cutting-edge, proprietary Cross-Device technology – compliant with strict European consumer privacy laws – matches devices to...

The Ultimate Guide to Cross-Device Identity Data 2021

Learn everything about Cross-Device Identity Data. Understand data sources, popular use cases, and data quality.

What is Cross-Device Identity Data?

Cross-device identity data is information about users and all connected devices they use. This data tracks a specific user when using multiple devices, and the data is gathered only if logged-in through an email or any websites that require personal information. The data includes details about their email addresses, type of device used, frequently visited websites, online purchases, internet searches, and social media preferences and activities. Cross-device identity data is based on the number of the successfully verified identity of users using multiple devices.
 

How is Cross-Device Identity Data collected?

Cross-device identity data is collected through many devices that match a specific user. The first method to collect data is through email addresses and social media logins. This method of collecting information is highly accurate and scalable. The second method is collected through data signals like searching for matching IP addresses, current location, types of browsers, and similarities of the used operating system. Another way cross-device identity data data is collected through validated linked accounts from a different source of devices. This data is collected and analyzed from different sources and then compiled to create datasets.
 

What are the typical attributes of Cross-Device Identity Data?

Cross-device identity data must comply with all of the data privacy rules and data protection guidelines of a country or region. Due to its broad range of information, here are the common attributes of cross-device identity data:

• Personal identity attributes - Cross-device identity data contains complete personal identity from its name, addresses, age, geographic information, email address, or telephone/mobile number.
• Device attributes - Type of devices, website or apps used, IP addresses, and cloud account information.
• Transparency attributes - This refers to the number of successful and verified data points for a user using multiple devices.
 

What is Cross-Device Identity Data used for?

Cross-device identity data is used for targeting-based marketing. Marketers and online advertisers use this data to target a user on all of their devices and channels like an email address. This data also collects and reports common activities used among cross devices to gain a larger perspective of its preference for a user. This data also helps marketers generate a customized marketing strategy based on the predictive results of understanding users’ preferences. Personalized advertisement campaigns are constructed on the basis of cross-device identity data
 

How can a user assess the quality of Cross-Device Identity Data?

To carefully assess the quality of cross-device identity datadata, these aspects must be observed:

• Accurate and Complete data: the cross-device identity data must real-time and frequently updated. Data must be free from error, duplication and must be verified.
• Reliable data: The cross-device identity data must include the source of information and its authenticity. The information must come from validated datasets.
• Relevant data: The cross-device identity data must serve its purpose. Useless information must be deleted to prevent wasting of resources.

An additional tip is to read online reviews of the providers and request sample cross-device identity datadata to ensure its usefulness.

Who are the best Cross-Device Identity Data providers?

Finding the right Cross-Device Identity Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Cross-Device Identity Data providers that you might want to buy Cross-Device Identity Data from are BIGDBM, Killi, Froyoo, zeotap, and Adstra.

Where can I buy Cross-Device Identity Data?

Data providers and vendors listed on Datarade sell Cross-Device Identity Data products and samples. Popular Cross-Device Identity Data products and datasets available on our platform are Identity Data Onboarding by MediaWallah, Global Device Attributes by Kochava by Kochava Collective, and Global Devices matched to Carrier by Kochava by Kochava Collective.

How can I get Cross-Device Identity Data?

You can get Cross-Device Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Cross-Device Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Cross-Device Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Cross-Device Identity Data?

Cross-Device Identity Data is similar to Identity Graph Data. These data categories are commonly used for Cross Device Identity Management and Cross-Device Identity Data analytics.

What are the most common use cases for Cross-Device Identity Data?

The top use cases for Cross-Device Identity Data are Cross Device Identity Management and Cross-Device Matching.

Categories Related to Cross-Device Identity Data

Explore similar categories related to Cross-Device Identity Data.

Popular Cross-Device Identity Data Use Cases

Find out the most common applications of Cross-Device Identity Data.