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In-Market Audience Data

In-market audience data is data about consumers sourced directly from the consumer group themselves via surveys and user input, not from a second- or third-party. It's by marketers used for audience creations and segmentation. Compare in-market audience datasets using Datarade.

Top In-Market Audience Data APIs, Datasets, and Databases

Find the top commercial In-Market Audience Data sets, feeds and streams.

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Custom Audience Creation

by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic data
Country
USA
Canada
History3 years of past data available
Use CaseAudience Targeting, B2B Advertising + 3 more
Starts at
$2 / CPM
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Premium Partner
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On and Offline Intender Data

by BIGDBM
Every day BIGDBM tracks behavioral data on hundreds of millions of optin, accessible devices, throughout the United States. We then segment this data into over 1,000 different IAB-defined categorie...
Country
USA
Canada
Mexico
+ 10 others
Use CaseTargeted Advertising
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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InMarketIQ

by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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VISIT Data

by Reveal Mobile
VISIT Data is a fully customizable location-data solution for enterprise product and analytics teams Mobile location data is an increasingly valuable resource with growing use cases across a wid...
Use CaseOut-of-home (OOH) Advertising, Store Visit Attribution
Pricing available upon request
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180byTwo - Unifi - B2B Onboarding for Data Portability - Mobile ABM

by 180byTwo
180byTwo’s Unifi Activation Platform enables B2B and Account-Based Marketers to seamlessly onboard, execute, and measure marketing programs leveraging our B2B graph.
Volume400M Companies Mapped, 200M Mobile Ad ID's
Quality40% Match Rate
Country
USA
History2 years of past data available
Use CaseB2B Marketing, Audience Targeting + 3 more
Available Pricing:
Yearly license
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VISIT Match

by Reveal Mobile
VISIT Match is a location data service for marketing, advertising and product teams that matches the places you care about with the people who visited them. VISIT Match provides you with a daily...
Use CaseGeofencing, Location-based Advertising
Pricing available upon request
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ID-Free Targeting

by Nordic Data Resources
Online targeting done right Custom made for you! Works across all channels Works in all browsers and devices No user data collected or stored No creepy online tracking !
Pricing available upon request
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Adstra Travel

by Adstra
Adstra Travel provides access to consumers who are in-market to travel. Tracking behavioral data on 90% of accessible devices across the US.
Country
USA
Use CaseTargeted Advertising, Customer Acquisition + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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VISIT Local

by Reveal Mobile
VISIT Local provides location-based analytics, audiences and attribution through an easy-to-use and powerful software interface. VISIT Local is designed to be used by marketers at agencies, brands ...
Use CaseGeo-Conquesting, Geotargeting + 1 more
Pricing available upon request
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Top In-Market Audience Data Providers, Vendors, and Companies

Find the top In-Market Audience Data aggregators, suppliers, and firms.

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Based in United States of America

BBIGDBM provides software development on top of highly accurate Big Data.

Based in Canada

SaleSpider Media is a data provider offering B2B Leads Data, B2B Contact Data, and In-Market Audience Data. They are headquartered in Canada.

Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Based in United States of America

#Home by Vendigi provides audience data for all things home buyers, home sellers and home ownership. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying a home, to ...

Based in United States of America

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in Finland

Our mission is to increase the return on digital services. We do this by providing our customers data collection and activation as well as services and technologies for digital advertising and medi...

Based in France

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publis...

The Ultimate Guide to In-Market Audience Data 2020

Learn everything about In-Market Audience Data. Understand data sources, popular use cases, and data quality.

What is In-Market Audience Data?

As a sub-category of audience data, in-market audience data is information about groups of customers or consumers with a high commercial intent based on their commercial history. An in-market audience is considered high intent because it is actively looking for particular products and services, comparing them to see which would be a better buy. In a nutshell, in-market audiences are target audiences which are willing and ready to buy, and in-market data contains all information about them, such as their contact details, brand preferences, and commercial activities. In-market audience data is usually compiled through the monitoring of the target audience’s web search activity.

How is In-Market Audience Data collected?

In-market audience data is gathered through the target market’s distinguishable interest in a product or services. Using search engine data, especially Google, factors like the customers’ web activity, the content of site visits, how many times customers frequent these sites, clicks on ad placements for related items, and conversions to purchases. Other sources such as website cookies, surveys and cold-calling or cold-emailing are also used for in-market audiecne data collection. Popular web platforms like Google, Amazon, Shopify, Facebook, and Instagram also supply audience information.

What are the attributes of In-Market Audience Data?

In-market audience data is made up of a number of attributes. These primarily include demographic data, interest-based data, and location-based data:

Demographic attributes: refers to personal attributes such as age, gender, educational background, income, marital status, religion, political affiliations etc.
Interest-based attributes: this is data relating to what people like to do or have interests in, such as cooking, travelling, gaming, music, sports etc.
Location-based attributes: this is data that concerns where the target audience lives, works and studies, divided into city, country or state.

What is In-Market Audience Data used for?

Anyone willing to know more about a particular target audience can use in-market audience data. The data is used in business to provide offers that are pre-approved to consumers in major industries. It’s also used for retargeting customers through offline and online means, usually by conducting analysis of market segments and audiences. Online marketing of products and services (determining what campaigns are best for a selected group of buyers) is another popular use case of in-market audience data, which can be done via programmatic advertising (the automated purchase and sale of ad spots).

How can a user assess the quality of In-Market Audience Data?

Assessing the quality of in-market audience data involves considering several factors, such as:
Data source: data sources can be first party (extracted personally), second party (direct source) or third party (indirect source)
Means of collection: data from popular web platforms is usually of the highest quality as it is first party
Timeliness: data from older periods is not as accurate as present or real-time data

Categories Related to In-Market Audience Data

Explore similar categories related to In-Market Audience Data.

Popular In-Market Audience Data Use Cases

Find out the most common applications of In-Market Audience Data.

Lead Prioritization
Purchase Intelligence
Audience Analytics Audience Targeting Advertising Targeted Advertising
Audience Extension
Audience Insights
Audience Activation
Audience Creation
Marketing Programmatic Advertising Intent Based Marketing