Best In-Market Audience Datasets, Databases & APIs

Find the right In-Market Audience Data: Search, preview & buy data securely via Datarade.
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20 Results

Audiencerate Audience Data Platform with Global Coverage for Marketers

by Audiencerate
License the data via your buying seat in Google* or Adform. ... Set the desired mark-up to market audiences advantageously.
Available for 157 countries
Starts at
$1$0.90 / CPM
10% Datarade discount
revenue share

Audience Data for Nordic Marketers

by Nordic Data Resources
NDR offer ready-made consumer themed audience data in Denmark, Finland, Norway, Sweden: Location ... Nordic Data Resources (NDR) use offline neighbourhood data to classify the full population in four Nordic
Available for 4 countries
0 long-lat
Pricing available upon request

Audience Marketplace: Audience Data for LATAM & US by Retargetly

by Retargetly
Unique data categories App usage, credit scores, TV viewership, and employment history. ... Our platform enables access to global and local audiences from some of the world’s leading data companies
Available for 9 countries
500 million profiles
Available Pricing:
Usage-based
Free sample available

USA Young Adult Audience Data by ASL Marketing

by ASL Marketing
Get young adult & student marketing data for postal, email and digital outreach. ... Database is provided by ASL Marketing and covers GenZ people in the United States of America.
Available for 1 countries
Pricing available upon request
5.0(1)

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

by Gravy Analytics
your next ad campaign with audiences created from trusted location intelligence and verified visit data ... intent-based advertising audiences built on the local places and events that consumers attend – offline – in
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data

Cookieless "Fair-Trade" Audience Segments

by Reklaim
and users receive a fractional dividend from opting in and being included in an audience segment. ... Reklaim’s 1:1 relationship with the consumer means that every piece of data collected is privacy compliant
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Stirista Consumer Data: Digital Audiences and Offline File License

by Stirista
covering all mailable US addresses • Individual level attributes reported in a compliant manner. • Online ... • Online activity data from publisher network of websites such as retailers and consumer rewards. • Information
Available for 1 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

VISIT Local - OOH Attribution + Audiences based on Location Data (USA & Canada)

by Reveal Mobile
Walk into Meetings with New Audience Targeting Data VISIT Local’s foot traffic analytics provides reporting ... Flexible – Use location data where you need it most.
Available for 2 countries
Pricing available upon request

Adara In-Market Travel Data: US and International Trips

by Adara
And, you can have confidence in our data — we set the bar for ethical data use. ... Adara has coverage in over 185 countries across North America, LATAM, EMEA, and APAC regions.
Available for 149 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices)

by ThinkCX
Full profiles available on 200 million active users in North America. ... of our ability to clean and structure incredibly large volumes of raw and dirty data.
Available for 2 countries
180 million US devices
5 years of historical data
90% Match rate to GOOG & FB
Starts at
$1.50 / CPM
Free sample available
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Nordic Data Resources
Based in Norway
Nordic Data Resources
Nordic Data Resources (NDR) provides agencies and advertisers in the Nordics with enriched and efficient audiences without relying on 3rd-party data. NDR is ...
IDFree
Privacy-By-Design
CTR
Clicks metric
CPA
Pay per action
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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TRAK Data
Based in Canada
TRAK Data
TRAK's powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best c...
251M
Individuals
170M
Households
1000+
Data Attributes
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
EPIC Translations
Based in USA
EPIC Translations
We have over 1 million human resources located throughout the world ready for your projects.

The Ultimate Guide to In-Market Audience Data 2022

Learn about in-market audience data analytics, sources, and collection.

What is In-Market Audience Data?

As a sub-category of audience data, in-market audience data is information about groups of customers or consumers with a high commercial intent based on their commercial history. An in-market audience is considered high intent because it is actively looking for particular products and services, comparing them to see which would be a better buy. In a nutshell, in-market audiences are target audiences which are willing and ready to buy, and in-market data contains all information about them, such as their contact details, brand preferences, and commercial activities. In-market audience data is usually compiled through the monitoring of the target audience’s web search activity.

How is In-Market Audience Data collected?

In-market audience data is gathered through the target market’s distinguishable interest in a product or services. Using search engine data, especially Google, factors like the customers’ web activity, the content of site visits, how many times customers frequent these sites, clicks on ad placements for related items, and conversions to purchases. Other sources such as website cookies, surveys and cold-calling or cold-emailing are also used for in-market audiecne data collection. Popular web platforms like Google, Amazon, Shopify, Facebook, and Instagram also supply audience information.

What are the attributes of In-Market Audience Data?

In-market audience data is made up of a number of attributes. These primarily include demographic data, interest-based data, and location-based data:

Demographic attributes: refers to personal attributes such as age, gender, educational background, income, marital status, religion, political affiliations etc.
Interest-based attributes: this is data relating to what people like to do or have interests in, such as cooking, travelling, gaming, music, sports etc.
Location-based attributes: this is data that concerns where the target audience lives, works and studies, divided into city, country or state.

What is In-Market Audience Data used for?

Anyone willing to know more about a particular target audience can use in-market audience data. The data is used in business to provide offers that are pre-approved to consumers in major industries. It’s also used for retargeting customers through offline and online means, usually by conducting analysis of market segments and audiences. Online marketing of products and services (determining what campaigns are best for a selected group of buyers) is another popular use case of in-market audience data, which can be done via programmatic advertising (the automated purchase and sale of ad spots).

How can a user assess the quality of In-Market Audience Data?

Assessing the quality of in-market audience data involves considering several factors, such as:
Data source: data sources can be first party (extracted personally), second party (direct source) or third party (indirect source)
Means of collection: data from popular web platforms is usually of the highest quality as it is first party
Timeliness: data from older periods is not as accurate as present or real-time data

Where can I buy In-Market Audience Data?

Data providers and vendors listed on Datarade sell In-Market Audience Data products and samples. Popular In-Market Audience Data products and datasets available on our platform are Audiencerate Audience Data Platform with Global Coverage for Marketers by Audiencerate, Audience Data for Nordic Marketers by Nordic Data Resources, and Audience Marketplace: Audience Data for LATAM & US by Retargetly by Retargetly.

How can I get In-Market Audience Data?

You can get In-Market Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical In-Market Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time In-Market Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to In-Market Audience Data?

In-Market Audience Data is similar to Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, Audience Targeting Data, and Interest-based Audience Data. These data categories are commonly used for Marketing and Advertising.

What are the most common use cases for In-Market Audience Data?

The top use cases for In-Market Audience Data are Marketing, Advertising, and Audience Targeting.