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Best In-Market Audience Datasets, Databases & APIs

What is In-Market Audience Data?

In-market audience data is data about consumers sourced directly from the consumer group themselves via surveys and user input, not from a second- or third-party. It's by marketers used for audience creations and segmentation. Compare in-market audience datasets using Datarade.Learn more

17 Results

Audience Data for Nordic Marketers

NDR offer ready-made consumer themed audience data in Denmark, Finland, Norway, Sweden: Location ... Nordic Data Resources (NDR) use offline neighbourhood data to classify the full population in four Nordic
Available for 4 countries
0 long-lat
Pricing available upon request

Audience Marketplace: Audience Data for LATAM & US by Retargetly

Unique data categories App usage, credit scores, TV viewership, and employment history. ... Our platform enables access to global and local audiences from some of the world’s leading data companies
Available for 9 countries
500 million profiles
Available Pricing:
Usage-based
Free sample available

Audiencerate Audience Data Platform with Global Coverage for Marketers

License the data via your buying seat in Google* or Adform. ... Set the desired mark-up to market audiences advantageously.
Available for 157 countries
Starts at
$1$0.90 / CPM
10% Datarade discount
revenue share

USA Young Adult Audience Data by ASL Marketing

Get young adult & student marketing data for postal, email and digital outreach. ... Database is provided by ASL Marketing and covers GenZ people in the United States of America.
Available for 1 countries
Pricing available upon request

Stirista Consumer Data: Digital Audiences and Offline File License

covering all mailable US addresses • Individual level attributes reported in a compliant manner. • Online ... • Online activity data from publisher network of websites such as retailers and consumer rewards. • Information
Available for 1 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

B2B IP data audiences for Account Based Advertising in UK, Italy, Spain, France, Germany and all the other Western Europe & Middle East markets

by Expandi
• Intent data solution Target audiences available on the following market places: • Xandr • Audiencerate ... Identify and access your ideal target audience, target them with effective and personalised Ad campaigns
Available for 18 countries
320K Legal entities
Available Pricing:
Usage-based
Free sample available

ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices)

by ThinkCX
Full profiles available on 200 million active users in North America. ... of our ability to clean and structure incredibly large volumes of raw and dirty data.
Available for 2 countries
180 million US devices
5 years of historical data
90% Match rate to GOOG & FB
Starts at
$1.50 / CPM
Free sample available

Adara In-Market Travel Data: US and International Trips

by Adara
And, you can have confidence in our data — we set the bar for ethical data use. ... Adara has coverage in over 185 countries across North America, LATAM, EMEA, and APAC regions.
Available for 149 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Adstra Travel | In-Market Consumer Travel Data USA

by Adstra
Adstra Travel provides access to consumers who are in-market to travel. ... Adstra Travel provides access to consumers who are in-market to travel.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License

InMarketIQ by AnalyticsIQ - Consumer Purchase Data USA - 251M Individuals

Our InMarketIQ data includes attributes that identify people likely to be in-market for products and ... InMarketIQ focuses on consumers who have a high propensity to be in the market for specific products
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview

More In-Market Audience Data Products

Discover related in-market audience data products.
USA covered
Adstra Travel provides access to consumers who are in-market to travel. Tracking behavioral data on 90% of accessible devices across the US.
USA covered
Get young adult & student marketing data for postal, email and digital outreach. ASL Marketing is focused on the highly desirable 15-34 year old market: Gen...
149 countries covered
Adara has over 300 partners who supply aggregated real-time traveler data which can be used for travel brands or brands looking to reach high-value, affluent...
50K sentences
100% match rate
215 countries covered
Our Data Collection services: 1. AI Training Data 2. Crowdsourcing 3. Data Processing 4. Copywriting 5. Text Data Collection 6. Audio Data Collection...
USA covered
3 years of historical data
• Online activity data from publisher network of websites such as retailers and consumer rewards. • Information verified by social media profiles and public...
251 Million Individuals
USA covered
The consumer journey for auto shopping has dramatically flipped with fewer lot visits, and more online research occurring before the purchase is made. Data ...
320K Legal entities
18 countries covered
Identify and target the best B2B audiences with IP Based Advertising. Expandi Data Management Platform provides the only EMEA database which integrates fir...
1M profiles
100% consented
249 countries covered
WeDataNation offers cookieless, first party audience segments across all verticals. Through our direct relationship with the consumer we create holistic data...
1.5K Unique variables included that inform our models
USA covered
Attract more of your best customers with lookalike models and response models built in moments, not months. Ever heard of P&G or Netflix? Our experienced tea...
251 Million Individuals
USA covered
The consumer journey for auto shopping has dramatically flipped with fewer lot visits, and more online research occurring before the purchase is made. Data ...
149 countries covered
Adara has over 300 partners who supply aggregated real-time traveler data which can be used for travel brands or brands looking to reach high-value, affluent...
149 countries covered
Adara has over 300 partners who supply aggregated real-time traveler data which can be used for travel brands or brands looking to reach high-value, affluent...
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Nordic Data Resources
Based in Norway
Nordic Data Resources
Nordic Data Resources (NDR) provides agencies and advertisers in the Nordics with enriched and efficient audiences without relying on 3rd-party data. NDR is ...
IDFree
Privacy-By-Design
CTR
Clicks metric
CPA
Pay per action
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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WeDataNation
Based in Germany
WeDataNation
WeDataNation offers cookieless, first party audience segments across all verticals. Through our direct relationship with the consumer we create holistic data...
EPIC Translations
Based in USA
EPIC Translations
We have over 1 million human resources located throughout the world ready for your projects.
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TRAK Data
Based in Canada
TRAK Data
TRAK's powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best c...
251M
Individuals
170M
Households
1000+
Data Attributes

The Ultimate Guide to In-Market Audience Data 2022

Learn about in-market audience data analytics, sources, and collection.

What is In-Market Audience Data?

As a sub-category of audience data, in-market audience data is information about groups of customers or consumers with a high commercial intent based on their commercial history. An in-market audience is considered high intent because it is actively looking for particular products and services, comparing them to see which would be a better buy. In a nutshell, in-market audiences are target audiences which are willing and ready to buy, and in-market data contains all information about them, such as their contact details, brand preferences, and commercial activities. In-market audience data is usually compiled through the monitoring of the target audience’s web search activity.

How is In-Market Audience Data collected?

In-market audience data is gathered through the target market’s distinguishable interest in a product or services. Using search engine data, especially Google, factors like the customers’ web activity, the content of site visits, how many times customers frequent these sites, clicks on ad placements for related items, and conversions to purchases. Other sources such as website cookies, surveys and cold-calling or cold-emailing are also used for in-market audiecne data collection. Popular web platforms like Google, Amazon, Shopify, Facebook, and Instagram also supply audience information.

What are the attributes of In-Market Audience Data?

In-market audience data is made up of a number of attributes. These primarily include demographic data, interest-based data, and location-based data:

Demographic attributes: refers to personal attributes such as age, gender, educational background, income, marital status, religion, political affiliations etc.
Interest-based attributes: this is data relating to what people like to do or have interests in, such as cooking, travelling, gaming, music, sports etc.
Location-based attributes: this is data that concerns where the target audience lives, works and studies, divided into city, country or state.

What is In-Market Audience Data used for?

Anyone willing to know more about a particular target audience can use in-market audience data. The data is used in business to provide offers that are pre-approved to consumers in major industries. It’s also used for retargeting customers through offline and online means, usually by conducting analysis of market segments and audiences. Online marketing of products and services (determining what campaigns are best for a selected group of buyers) is another popular use case of in-market audience data, which can be done via programmatic advertising (the automated purchase and sale of ad spots).

How can a user assess the quality of In-Market Audience Data?

Assessing the quality of in-market audience data involves considering several factors, such as:
Data source: data sources can be first party (extracted personally), second party (direct source) or third party (indirect source)
Means of collection: data from popular web platforms is usually of the highest quality as it is first party
Timeliness: data from older periods is not as accurate as present or real-time data

Where can I buy In-Market Audience Data?

Data providers and vendors listed on Datarade sell In-Market Audience Data products and samples. Popular In-Market Audience Data products and datasets available on our platform are Audience Data for Nordic Marketers by Nordic Data Resources, Audience Marketplace: Audience Data for LATAM & US by Retargetly by Retargetly, and Audiencerate Audience Data Platform with Global Coverage for Marketers by Audiencerate.

How can I get In-Market Audience Data?

You can get In-Market Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical In-Market Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time In-Market Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to In-Market Audience Data?

In-Market Audience Data is similar to Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, Audience Targeting Data, and Interest-based Audience Data. These data categories are commonly used for Marketing and Advertising.

What are the most common use cases for In-Market Audience Data?

The top use cases for In-Market Audience Data are Marketing, Advertising, and Audience Targeting.