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Life Stage Data

Life stage data is intelligence on an individual's age and career status, which is a branch of psychographic data. It's used by marketers for market analytics and demographic targeting. Datarade helps you find the best life stage datasets, providers and APIs.

Top Life Stage Data APIs, Datasets, and Databases

Find the top commercial Life Stage Data sets, feeds and streams.

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DDS Data Grid

by DDS Digital Data Services
Gridded data are suitable for most market analyses, for long-term detailed market studies as well as for geographic evaluation of customer data. It is independent of variations of administrative or...
Volume10K meter
Country
Germany
United Kingdom
France
+ 48 others
Use CaseLocation Intelligence, Location Analytics + 3 more
Available Pricing:
One-off purchase
Yearly license
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Personas Data

by Gravy Analytics
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas data to identify foodies, frequent shoppe...
Volume350 buyer personas, 150M mobile device IDs
Quality100% deterministic data used
Country
USA
History3 years of past data available
Use CaseConsumer Intelligence, Consumer Data Enrichment + 3 more
Starts at
$1 / API call
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pH Segmentation Data

by HealthWise Data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health and likely engagement into the health systems.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Segmentation, Marketing + 3 more
Pricing available upon request
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Corporate Business (SoS) Data

by Accutrend Data
Accutrend Corporate Business Data (CBD) contains all U.S corporate filings going back as far as the 1700s.
Volume77.2M ADC Universe Count, 408K ADC Avg. Monthly Hotline
Country
USA
History267 years of past data available
Use CasePortfolio Analysis, Market Research + 3 more
Available Pricing:
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Yearly license
Usage-based
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Online Keyword Raw Data Feed For AI Platforms

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry. We power many of the leading retargeting and AI platforms ...
Volume600M records
Country
USA
Canada
Use CaseAlgorithm, Programmatic Advertising + 3 more
Available Pricing:
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Top Life Stage Data Providers, Vendors, and Companies

Find the top Life Stage Data aggregators, suppliers, and firms.

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Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in United States of America

oneAudience is a data provider offering Audience Data, Life Stage Data, Interest-based Audience Data, Mobile Audience Data, Purchase Behavior Data, Email Address Data, Demographic Data, Consumer Li...

Based in United States of America

Affinity Answers Corporation is a data provider offering Brand Affinity Data, Life Stage Data, Consumer Lifestyle Data, Social Media Data, and In-Market Audience Data. They are headquartered in Uni...

Based in United States of America

Alliant is a data provider offering Life Stage Data, Purchase History Data, Purchase Behavior Data, Consumer Transaction Data, Third-Party Audience Data, Travel Intent Data, Demographic Data, Credi...

Based in United States of America

Connexity is a data provider offering Life Stage Data, Shopping Intent Data, Online Purchase Data, Third-Party Audience Data, Shopper Data, Demographic Data, Interest Data, Seasonal Audience Data, ...

Based in United States of America

Blue Kangaroo is a data provider offering Life Stage Data, Demographic Data, Consumer Behavior Data, Seasonal Audience Data, Consumer Lifestyle Data, and Social Media Data. They are headquartered i...

Based in United States of America

Hitwise is a data provider offering Life Stage Data, Demographic Data, Brand Affinity Data, and Consumer Behavior Data. They are headquartered in United States of America.

Based in United States of America

Media Source Solutions is a data provider offering Life Stage Data, Demographic Data, B2B Leads Data, Consumer Behavior Data, and B2B Contact Data. They are headquartered in United States of America.

The Ultimate Guide to Life Stage Data 2020

Learn everything about Life Stage Data. Understand data sources, popular use cases, and data quality.

What is Life Stage Data?

Life stage data is a type of psychographic data. Psychographic data refers to data about an individual’s tastes, attitudes, interests, values that make up a personality. Life stage data deals with intelligence on all of these personality-defining factors with regards to how an individual’s age bracket or group shapes them. Life stage data is essential in market segmentation and in understanding just what contributes to a person’s preferences based on what stage of life they’re in.

How is Life Stage Data collected?

Life stage data is collected just as most consumer based data is collated. Collection of data can be indirect or direct. Direct collection methods involve the consumers giving out information on themselves through surveys, questionnaires, interviews or focus groups. Participants actively supply this information. Indirect data collection involves census monitoring or web scraping methods to pick up on an individual’s data. Indirect collection is usually a more scalable source of life stage data, although it’s sometimes less acurate than direct methods.

What are the attributes of Life Stage Data?

Life stage data should possess the following attributes to be considered a valid means of reliable information. To properly help businesses retain customers, gain new ones or upsell across segments, a life stage dataset should include:

Taste of age group: a typical life stage dataset includes information on the preferences and brand affinity of an age group and understanding what makes them tick. The taste and brand loyalty of that age group is used for targeted marketing essential, as it determines what exactly they like at the moment, and why.

Interests: every age group has generic interests. A life stage dataset should explain what an age group likes to do or where they like to go.

Demographics: factors like ethnicity, income level, gender, and location also matter in the creation of a life stage data-based buyer persona.

What is Life Stage Data used for?

One of the key goals as a marketer is to find out just what motivates consumers to taking the actions they do. This is closely linked to what kind of personality they have, and their age. Life stage data helps to determine or project these personalities based on a market segment’s age.

Additionally, consumer needs are changing all the time. Life stage data helps to gain insight and foresight on individuals as they grow, in order to help create products that they will prefer. It aids the innovation process of production, so that there are no wasted resources.

How can a user assess the quality of Life Stage Data?

The assessment on quality of a life stage dataset rests on a number of factors. A life stage dataset needs to possess:

Timeliness: because life stages only last for a couple of years, and social trends may change along with time, life stage data must be up to date. That way it won’t provide outdated intelligence.

Accuracy: because decisions will ultimately be made from a life stage dataset, the data must be accurate. It is important because any statistical error could mean a misinterpretation of a life stage’s interests and needs.

Reliability: life stage data must come with the guarantee that it can be relied on, which is linked to the customer service a data provider offers.

Categories Related to Life Stage Data

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Popular Life Stage Data Use Cases

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