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Unacast Data Products: APIs & Datasets
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About Unacast
Unacast in a Nutshell
Gravy Analytics and Unacast merge to become the leader in location data and insights!
Unacast is the leading provider of real-world location intelligence. Its patented location data processing engine verifies consumer visits to millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Unacast processes billions of pseudonymous mobile location signals every day to create its privacy-friendly data solutions, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to identity resolution, Unacast enables better business decisions with big data that reveals where people go in the physical world.
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Data Offering
Unacast provides innovative data sets and analytics built on privacy-friendly mobile location data.
Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Unacast for location intelligence that enables better decision-making across enterprises.
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Use Cases
Leading companies use Unacast’s location intelligence solutions to get ahead of their competition and gain consumer insights.
Adtech - Build audience segments and perform more targeted advertising with location data. Improve ROI on campaigns and improve campaign measurement.
Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers.
DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach.
Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients.
Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence.
Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs.
Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world.
Sports and Entertainment - Franchises and event managers use location intelligence to understand current customer trends and prove the value of sponsorships.
Software - Companies utilize Unacasts’s location intelligence APIs to power their platforms with location-based insights.
Supply Chain - Our location data is ready to be ingested into your models to improve forecasting and mitigate risk.
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Certifications & Associations
Data Sources & Collection
Unacast processes 60-70 billion mobile location data signals from over a dozen providers each day. Our suppliers collect these location signals from mobile SDKs in tens of thousands of apps with user consent. Unacast’s approach to multi-sourcing location data allows us to maintain a high-scale data set that is resilient to changes in the marketplace. This approach also enables us to corroborate location signals across multiple sources, along with many other rigorous data quality processes.
Key Differentiators
Unacast delivers customer intelligence based on the places people go in the real world. Where people go and what they do there gives Unacast valuable insight into their interests, lifestyles, and passions. By understanding what customers do in their daily lives - in the physical world - companies of all kinds can better reach their target audience(s), increase consumer lifetime value (CLV) and reduce their customer churn.
The Unacast Difference:
- Scale - Gravy sees over 600 million unique devices each month across the world and processes 60-70 billion location signals every day.
- Accuracy - Unacast’s proprietary data cleansing processes and data verification methodology delivers extremely high-quality data and insights. Unacast uses polygonal geofences, avoiding the accuracy problems of centroids and grid-based approaches. Unacast’s products and services are built on 100% deterministic mobile location data.
- Context - Metadata from Unacat’s proprietary event database (the largest in the U.S.) and curated POI database (millions of polygonal geofences) gives context to a consumer’s place visit.
Data Privacy
As a location data controller, Unacast processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Unacast’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies.
Unacast takes consumer privacy seriously and ensures that the Unacast data platform remains fully transparent and compliant with industry and legal requirements. Unacast ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.
Integrations
Frequently asked questions about Unacast
What does Unacast do?
Unacast is the leader in enterprise-grade location intelligence. Recently merged with Gravy Analytics, the new combined company’s strength is in its diversified client base and an integrated product suite that offers location intelligence solutions for every phase of the data analytics journey.
How much does Unacast cost?
Unacast’s APIs and datasets range in cost from $1 / API call to $40,000 / year. Unacast offers free samples for individual data requirements. Get talking to a member of the Unacast team to receive custom pricing options, information about data subscription fees, and quotes for Unacast’s data offering tailored to your use case.
What kind of data does Unacast have?
Advertising Data, Location Data, Alternative Data, Device Graph Data, and 21 others
What data does Unacast offer?
Unacast provides innovative data sets and analytics built on privacy-friendly mobile location data. Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Unacast for location intelligence that enables better decision-making across enterprises.
How does Unacast collect data?
Unacast processes 60-70 billion mobile location data signals from over a dozen providers each day. Our suppliers collect these location signals from mobile SDKs in tens of thousands of apps with user consent. Unacast’s approach to multi-sourcing location data allows us to maintain a high-scale data set that is resilient to changes in the marketplace. This approach also enables us to corroborate location signals across multiple sources, along with many other rigorous data quality processes.
What’s Unacast’s data privacy policy?
As a location data controller, Unacast processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Unacast’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies. Unacast takes consumer privacy seriously and ensures that the Unacast data platform remains fully transparent and compliant with industry and legal requirements. Unacast ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.
What are the best use cases for Unacast’s data?
Leading companies use Unacast’s location intelligence solutions to get ahead of their competition and gain consumer insights. Adtech - Build audience segments and perform more targeted advertising with location data. Improve ROI on campaigns and improve campaign measurement. Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers. DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach. Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients. Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence. Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs. Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world. Sports and Entertainment - Franchises and event managers use location intelligence to understand current customer trends and prove the value of sponsorships. Software - Companies utilize Unacasts’s location intelligence APIs to power their platforms with location-based insights. Supply Chain - Our location data is ready to be ingested into your models to improve forecasting and mitigate risk.
What platforms is Unacast integrated with?
adsquare, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, AWS Data Exchange, Snowflake Data Marketplace, Magenta Marketing Platform, Databar.ai, Data Lagoon, and Dun & Bradstreet Data Marketplace